Chapter 2 : Ten Principles of Economics

Topics covered in this snack-sized chapter:



Ten Principles of Economics arrow_upward


  • Following are the Ten Principles of Economics:

  • 1: People Face Tradeoffs arrow_upward


  • To get one thing, you have to give up something else.
  • Making decisions requires trading:

  • 2: The Cost of Something is What You Give Up arrow_upward


  • Decision makers have to consider both the obvious and implicit costs of their actions.
  • Decisions require comparing costs and benefits of alternatives.
  • The opportunity cost of an item is what you give up to obtain that item.

  • 3: Rational People Think at the Margin arrow_upward


  • A rational decision-maker takes action if the marginal benefit of the action exceeds the marginal cost.

  • 4: People Respond to Incentives arrow_upward


  • Marginal changes in costs or benefits motivate people to respond.

  • 5: Trade Can Make Everyone Better Off arrow_upward


  • Trade allows each person to specialize in the activities he or she does best.

  • 6: Markets are usually a Good Way to Organize Economic Activity arrow_upward


  • A Market Economy is an economy that allocates resources through the decentralized decisions of many firms and households as they interact in markets for goods and services.

  • 7: Governments can Sometimes Improve Market Outcomes arrow_upward


  • Market failure occurs when the market fails to allocate resources efficiently.
  • When the market fails, government can intervene to promote efficiency and equity.

  • 8: A Country's Standard of Living Depends on its Ability to Produce Goods and Services arrow_upward


  • Countries whose workers produce a large quantity of goods and services per unit of time enjoy a high standard of living.
  • As a nation's productivity grows, so does its average income.
  • Standard of living may be measured in different ways:
  • Almost all variations in living standards are explained by differences in countries’ productivities.

  • 9: Prices Rise When the Government Prints Too Much Money arrow_upward


  • When the government creates large quantities of money, the value of the money falls.
  • One cause of inflation is the growth in the quantity of money.

  • 10: Society Faces a Short-Run Tradeoff between Inflation and Unemployment arrow_upward


  • Reducing inflation often causes a temporary rise in unemployment.
  • This tradeoff is crucial in understanding the short-run effects of changes in taxes, government spending, and monetary policy.


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