Chapter 2 : Objectives of PR
Topics covered in this snack-sized chapter:
The basic objectives/ingredients of Public Relations are
- Discouraging misinformation
- Suggestions and Complaints
- Providing product information
It is the study of group behavior for the purpose of improving interpersonal relationships.
- Human Relations is a mixed bag of many things.
- Defines the things needed in a personality
- Tries to trace the problem and find the solution.
- Approach towards better understanding.
Empathy is the capacity to recognize feelings that are being experienced by another sentient or semi-sentient being.
- PR should have empathy and then should plan accordingly.
- Improved fosters and nurtured attitudes
Relates to building awareness of a new or existing product.
Works to convince, motivate and influence the intended group
Establishes a deep conviction or a set of belief.
One should be aware of the limitations of persuasion also.
Relates to two way communication.
The important factor to communicate information.
Dialog informs, influences and spread awareness.
Can even build and structure innovations.
Basic foundation of civilization.
A fastest tool which has visible effects and results.
Important ingredient, without it public relations do not work.
Can provide customers and intended group with deep knowledge, building awareness.
Can be done through websites, newsletters, collateral materials and with the help of various media as print media, electronic media, social networking and digital media.
Also informs about a new product or available product.
Misinformation comes into existence due to communication gap.
PR fills the existing or visible communication gap.
PR provides a proper direction to the flow of information and concerned work.
Helps to generate required information and PR work.
PR is more effective and efficient when feedbacks are openly invited.
Should be always invited and accepted with positive and direct approach.
Helps in the development of a proper understanding of both the sides.
PR influences the opinion and point of view of the target group.
Spreads awareness about a product, new launch or a service.
Can be done with the help of various media as print, electronic, digital and social networking such as Facebook, Orkut etc.
A planned and strategic PR activity can stimulate higher demand and vice versa.
PR works efficiently towards development of new and better relations.
A good relationship can work wonders as far as PR is concerned.
An important aspect of PR concerns the relations between two countries.
Can help in establishing business relations, improve sales and achieve a higher position in the market.
Relates to human interest and understanding.
Includes generating a positive public interest, business interest and influencing targeted group.
Can be done through communication of right information and providing required information.
Leads to the development of positive PR.
Influences the behavior and psychology of human minds.
Understanding shows expertise and influential approach of PR.
Can affect the behavior, thinking process and environment also.
PR provides product information and services to the relevant customers and target market.
It helps the customers understand the product more properly with the presence of in depth information.
The product information can be given through newsletters, mails, articles, advertisements.
In the competitive market, it is important for companies to keep a good and influential brand image.
Public relations reinforce the brand properly by building good image, aiding proper services also.