Puppy Dog Close Definition

The puppy dog close is a technique where salespeople allow buyers to test a product or service before agreeing to close a deal. Rather than hearing about how a product can solve their pain points, they can experience it themselves. Puppy dog close is a sales technique allowing prospects to test the product or service for several days before making a decision.

It offers a free trial or a test period before clients agree to close a deal. The puppy dog close is a sales strategy that enables potential customers to try out a product or service for a few days before finalizing their decision. For example, you can get a complimentary trial or testing period from any SaaS tool online.

Definition: The puppy dog close is a no-pressure sales approach where customers are offered the opportunity to use a product or service for a limited time, typically free of charge or at a reduced cost, with the option to return it if not satisfied. Not to be confused with the guilty stare that a dog can use on its owner, the puppy dog close has been around for as long as I can remember. And just like the puppy and the rug, the customer is under no obligation to buy.

How might you model the puppy-dog close to give your customers the opportunity to experience your product? Essentially the puppy dog close is a try before you buy, closing technique. Learn how to use it in your business to help close sales.

The "puppy dog close" is a popular sales technique that originated with pet store owners. A customer is told that he or she can take the puppy home for a few days to try it out. Why marketers call it puppy dog close? Salespeople from pet stores allow customers to take a puppy home for the weekend for free and bring it back if they change their minds.

The puppy dog close is a disarmingly simple yet effective sales technique. Imagine a family visiting a pet store and falling in love with a puppy up for adoption. The salesperson, recognizing this, suggests they take the puppy home for a day.