The year 2018 was a fascinating one for the food and entertainment industry, marked by innovative trends that reshaped the way we dine and engage with leisure activities. This article delves into the most compelling meals and entertainment trends that dominated the scene in 2018.
Plant-Based Diets Take Center Stage
2018 was the year that plant-based diets stepped into the limelight, driven by increasing health consciousness, environmental concerns, and even celebrity endorsements. Vegan and vegetarian options became mainstream, with restaurants and food manufacturers scrambling to cater to this growing demographic. The rise of plant-based 'meat' alternatives, such as the Impossible Burger, was a standout trend that captured global attention.
Experiential Dining: More Than Just a Meal
In 2018, dining out was about more than just the food. Experiential dining, which focuses on creating memorable, immersive experiences, gained significant traction. From themed restaurants and interactive cooking classes to supper clubs and pop-up events, consumers sought out unique and Instagram-worthy dining experiences.

Immersive Themed Restaurants
Restaurants that transported diners to other worlds, such as the Rainforest Cafe's jungle-themed decor or the Haunted Hamburger's spooky atmosphere, were particularly popular. These establishments offered a complete sensory experience, combining food, ambiance, and entertainment.
Streaming Services Dominate Entertainment
While traditional cable TV still held its ground, 2018 was the year that streaming services truly came into their own. Netflix, Amazon Prime Video, and Hulu led the pack, offering a vast array of original content that rivaled, and often surpassed, traditional network programming. This shift in viewing habits was reflected in the increasing number of households cutting the cord and opting for streaming-only services.
Original Content Reigns Supreme
In 2018, it was all about the originals. Streaming services invested heavily in producing their own content, leading to a boom in high-quality, exclusive shows and movies. From Netflix's "Black Mirror: Bandersnatch" to Amazon's "The Marvelous Mrs. Maisel," these originals drove subscriber growth and kept viewers engaged.

Gaming Goes Mainstream
Electronic sports (eSports) and gaming events gained significant traction in 2018, attracting massive audiences and lucrative sponsorship deals. The annual revenue of the global eSports market was projected to reach $906 million, with a growth rate of 38% year-on-year. Traditional sports teams began investing in eSports, and gaming events sold out stadiums worldwide.
Gaming Events: More Than Just Competitions
Gaming events in 2018 were about more than just competition. They offered immersive experiences, with live music performances, cosplay competitions, and interactive exhibits. Events like the Electronic Entertainment Expo (E3) and Gamescom attracted hundreds of thousands of attendees, cementing gaming's status as a major form of entertainment.
Virtual Reality: The Next Frontier
While still in its early stages, virtual reality (VR) made significant strides in 2018. VR technology was increasingly adopted in gaming, education, real estate, and even therapy. Companies like Oculus and HTC continued to refine their headsets, making them more accessible and affordable for consumers. Meanwhile, the rise of standalone VR headsets, like the Oculus Quest, promised to make VR more accessible than ever.
As we look ahead to 2019 and beyond, it's clear that the meals and entertainment trends of 2018 have set the stage for a future that is more immersive, more interactive, and more inclusive than ever before. The lines between dining, entertainment, and technology continue to blur, creating a landscape that is both exciting and unpredictable.