New Year's Colors 2018: A Symbol of Hope and Renewal
The dawn of a new year brings with it a sense of renewal, hope, and anticipation. As we bid farewell to the past year, we look forward to the future, often guided by the symbolic colors of the new year. For 2018, two vibrant and inspiring colors have been chosen to represent the spirit of the year: Ultra Violet and Red Orange.
Understanding the Color Psychology Behind New Year's Colors
Color psychology, the study of how colors affect human behavior and perception, plays a significant role in choosing the new year's colors. These colors are not arbitrary but are carefully selected to reflect the global cultural environment and reflect what is taking place in our society, representing a expression of a collective mood.
Ultra Violet: The Color of the Year 2018
Pantone, the global authority on color, has declared Ultra Violet (PANTONE 18-3838) as the Color of the Year 2018. This unique and complex blue-based purple shade is described as a "dramatically provocative and thoughtful purple shade" that suggests the mysteries of the universe and the intrigue of what lies ahead.

Ultra Violet is associated with originality, ingenuity, and visionary thinking. It is a color that encourages experimentation and non-conformity, reflecting the desire to break free from traditional norms and embrace the unknown. This color is a symbol of the desire to explore what is beyond where we are now, in terms of both technology and spirituality.
Red Orange: The Complementary Color of 2018
While Ultra Violet takes center stage, Red Orange (PANTONE 15-1130) is its complementary color, providing a striking contrast and balance. This fiery, energetic shade is associated with enthusiasm, warmth, and passion. It is a color that sparks energy and stimulates human appetite, making it a popular choice in the food industry.
Red Orange is also a color of communication and social interaction. It encourages interaction and conversation, reflecting the global focus on communication and connection in the digital age. Together, Ultra Violet and Red Orange represent a balance between the mystical and the practical, the spiritual and the social.

The Influence of New Year's Colors in Design and Fashion
The new year's colors have a significant influence on various industries, including design and fashion. Designers and brands often incorporate these colors into their products and campaigns to align with the spirit of the year. For instance, Ultra Violet has been seen in various fashion shows and collections, while Red Orange has been used in interior design and product packaging.
How to Incorporate New Year's Colors into Your Life
Incorporating the new year's colors into your life can be a fun and creative way to embrace the spirit of the year. Here are some ways you can do this:
- Decorate your home with Ultra Violet and Red Orange accents, such as throw pillows, rugs, or artwork.
- Update your wardrobe with clothing and accessories in these colors.
- Use these colors in your makeup and beauty routine.
- Incorporate these colors into your home office or workspace to stimulate creativity and productivity.
The Cultural Significance of New Year's Colors
The choice of new year's colors is not just about aesthetics but also about culture and tradition. Different cultures around the world have their own interpretations and significances associated with these colors. For instance, purple is often associated with royalty and spirituality in many cultures, while orange is associated with happiness and good fortune in Chinese culture.
By understanding the cultural significance of new year's colors, we can gain a deeper appreciation for the global cultural environment and the collective mood that these colors reflect.
Looking Ahead: The Future of New Year's Colors
As we look ahead to the future, it's interesting to speculate about what the new year's colors might be. Will they continue to reflect our desire for innovation and connection, or will they signal a shift in our collective consciousness? Only time will tell. But for now, let's embrace the spirit of 2018 and all that Ultra Violet and Red Orange have to offer.