Toyota wants to take on the Ford Maverick and Hyundai Santa Cruz with its own small pickup truck, expected to hit the market sometime in 2027. Long before Ford launched the popular Maverick compact pickup truck in 2021, the advanced product strategy team at Toyota were planning a small truck of their own to slot below the bestselling. Mind you, in order to fit into the brand's existing truck lineup, Toyota's smallest pickup is likely to adopt styling cues from its bigger siblings, the Tacoma and the Tundra.
We should therefore expect a rugged appearance featuring a big grille, flared fenders, squared-off wheel arches with plastic cladding, and chiseled surfaces. Toyota Finally Confirms Small Truck Maverick Rival - 'Not If, But When' originally appeared on Autoblog. Toyota's Small Pickup Truck Is In The Pipeline Toyota will launch a small pickup truck aimed at the likes of the Hyundai Santa Cruz and Ford Maverick, replacing the Tacoma as the brand's new entry point to its pickup lineup.
While full-size trucks keep getting bigger, heavier, and more expensive, Toyota is bringing back what trucks were always meant to be - compact, capable, and affordable tools built for real work. A new Toyota small truck means something, especially coming from the company that turned midsize pickups into mainstream family vehicles. Not to mention, Toyota made what is widely considered the best small pickup truck ever made.
The Tacoma remains the bestselling midsize truck in America, but it's no longer small, cheap, or particularly efficient. There's room beneath it for something. In a segment dominated by the Ford Maverick, an established truck brand like Toyota could benefit from a new compact pickup.
Toyota is still eyeing a small truck to take on the Maverick and Santa Cruz, according to a recent Bloomberg report. The Toyota small pickup truck is coming soon as a rival to the Ford Maverick. Rumors have been circulating for years at this point, but earlier this year, a statement from a senior Toyota.
The US is big-truck country, with full-size pickups like the Ford F-150 and Chevrolet Silverado dominating. These are enormous vehicles, expensive to buy, and to drive. Toyota has the Tundra in.