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Toyota wants to take on the Ford Maverick and Hyundai Santa Cruz with its own small pickup truck, expected to hit the market sometime in 2027. Long before Ford launched the popular Maverick compact pickup truck in 2021, the advanced product strategy team at Toyota were planning a small truck of their own to slot below the bestselling. Toyota Finally Confirms Small Truck Maverick Rival - 'Not If, But When' originally appeared on Autoblog.
Toyota's Small Pickup Truck Is In The Pipeline Toyota will launch a small pickup truck aimed at the likes of the Hyundai Santa Cruz and Ford Maverick, replacing the Tacoma as the brand's new entry point to its pickup lineup. Ford has had the U.S. compact pickup market almost all to itself for four years, but things are about to change as Toyota plans a Maverick rival.
Ford's Maverick small pickup has produced solid sales numbers since its debut. Toyota has plans for a Maverick rival to muscle in on market share. Toyota is planning to launch a new small pickup that will slot below the Tacoma by 2027, competing Maverick.
Toyota's Maverick-Fighting Small Pickup Confirmed, 'Not a Matter of If' but When To feature a unibody construction and hybrid power, the truck has apparently been in the works for years. Toyota has effectively confirmed a small pickup truck will arrive; it's just a matter of when. Here's why it matters.
Toyota's chief operating officer for North America says the automaker is looking at a small, sub-Tacoma pickup truck for the U.S. market. The report suggests a possible launch in 2027, with a hybrid or electric powertrain option.
In a segment dominated by the Ford Maverick, an established truck brand like Toyota could benefit from a new compact pickup.