Jones sold the company in 1985 and founded Surf Fetish, a trendy beachwear concern. In 1989, he took inspiration from the emerging hip hop culture and started Cross Colours, the first apparel company that took urban style to the masses to the tune of $80 million in three years. Cross Colours is a clothing brand launched in 1989 by Carl Jones.
Launched on the premise of producing "clothes without prejudices" Cross Colours helped establish a fashion market based around black youth. Founder of CROSS COLOURS - Clothing Without Prejudice since 1989 Carl Jones, along with Thomas Walker, created CROSS COLOURS, the world's first streetwear brand, in 1989. Cross Colours.
Cross Colours, founded in 1989 by Carl Jones and TJ Walker, revolutionized streetwear by combining vibrant, Afrocentric designs with powerful social messages. The brand became a cultural icon through celebrity endorsements and its portrayal on TV shows like In Living Color and The Fresh Prince of Bel-Air. After facing rapid growth and over-reliance on major retailers, Cross Colours went.
Founded in 1989 by Black American Carl Jones, Cross Colours was born for the Black urban customer after Jones witnessed how inner-city youth in New York City were wearing their clothes. They styled them with baggier fits, cinched waistlines, and bright colors, and it is mentioned in the exhibit that many of the styles were offshoots of a racist prison system, one that disproportionately. The Cross Colours product that was sold in more than 50% of "M-G-R" stores was no more.
From there, Cross Colours started showing up less and less on the emcees and young urban kids that helped with its success. And companies like Karl Kani, which was a part of the Threads 4 Life family, took over. The late '80s and early '90s were tough on African-Americans in the inner city.
It was the end of the Reagan years, and urban America was beset by the crack epidemic, the war on drugs and mass incarceration, gang wars, civil unrest, tensions with police, and other concerns. Out of all this a Los Angeles fashion label was born: Cross Colours, founded by Otis college alum Carl Jones and. History Cross Colours was the brainchild of Carl Jones, an entrepreneur who studied fashion at Otis Parson's School of Design and Trade Technical College in Los Angeles, then worked in various fashion enterprises before starting his own T.
The business partners sold the company in 1985, and Jones founded Surf Fetish, a trendy beachwear concern. Jones and Walker won back the Cross Colors trademark, and dropped a limited edition Cross Colors line in 2014. Cross Colours is now seeing a resurgence with music artists like Drake, Rihanna, Cardi B, Billie Eilish wearing the designs.
In 2019, after a lengthy legal battle over the Cross Colours logo, Jones and Walker revived the brand that had paved the way for FUBU, RocaWear, and, in more recent years, Off-White and Hood by Air. Since the comeback of Cross Colours it has been spotted on Cardi B., Billie Eilish, Rihanna, Dua Lipa, and Bruno Mars.