BMW has released a touching and witty video to mark the retirement of Dieter Zetsche, the long-serving CEO of Mercedes-Benz. After 49 years with the company. BMW is congratulating Mercedes-Benz CEO Dieter Zetsche on his retirement, but in a surprising way.
In 2019, BMW did something audacious. They featured a lookalike of retiring Mercedes-Benz CEO Dieter Zetsche in an ad. The campaign showed Zetsche handing over his ID badge, driving off in a Mercedes, and then surprising the audience at the end of the spot by pulling out of his garage in a BMW i8 Roadster with the tagline, "Free at last." This stunt racked up 3.5 million YouTube views and.
Mercedes-Benz CEO Dieter Zetsche retired after 49 years of innovation. On the last day of his retirement, BMW decided to pay tribute with this funny video. In all honesty, this is how we all should be.
Respectful of our competitors and still give them their much earned credit and respect. BMW and Mercedes-Benz are showing they have a sense of humor with a bit of playful back-and-forth on the occasion of Mercedes-Benz CEO Dieter Zetsche 's retirement. To say farewell to Zetsche, known affectionately as Dr.
Z, BMW released a video congratulating him on his retirement. Mercedes and BMW's rivalry stretches back decades, but that doesn't stop BMW from giving outgoing Daimler CEO Dieter Zetsche a light. A video featuring a Zetsche lookalike bidding farewell and driving off in a Mercedes ends with BMW gifting him an i8 Roadster, emphasizing freedom in retirement.
On the day Mercedes-Benz CEO Dieter Zetsche retired, a surprising guest showed up in his garage - a BMW i8. BMW's clever tribute ended with the perfect line: "Finally Free. Dieter Zetsche, former Chairman of Daimler AG, received a humorous yet touching farewell from rival BMW.
A video featuring a Zetsche lookalike bidding farewell and driving off in a Mercedes ends with BMW gifting him an i8 Roadster, emphasizing freedom in retirement. Mercedes responded playfully, hinting at Zetsche's switch to electric mobility. This lighthearted exchange highlights mutual.
A video tribute by BMW for Mercedes-Benz CEO Dieter Zetsche on his retirement proves that business rivalries need not always be cutthroat - sometimes they're just in good fun.