Discovering Long Table Pancake Mix: A Shark Tank Success Story
The world of innovative food products took a delicious turn when Long Table Pancake Mix made its debut on the popular TV show, Shark Tank. This unique pancake mix isn't just another breakfast option; it's a culinary experience that has captured the hearts and taste buds of pancake lovers worldwide. Let's dive into the story behind this remarkable product and explore why it's more than just a pancake mix.
From Farm to Table: The Inspiration Behind Long Table
Long Table Pancake Mix was born out of a desire to create a high-quality, convenient, and wholesome pancake mix that captures the essence of a farm-fresh breakfast. Founder, Matt Moseley, was inspired by his family's farm in Idaho, where fresh, locally sourced ingredients were the norm. He wanted to bring that same experience to busy families and food enthusiasts alike, without compromising on taste or quality.
What Makes Long Table Pancake Mix Unique?
Long Table Pancake Mix stands out in a crowded market thanks to its unique blend of ingredients and commitment to quality. Here are some key features that set it apart:

- Whole Grain Flour: Long Table uses 100% whole grain flour, ensuring that each pancake is packed with fiber and nutrients.
- No Artificial Ingredients: The mix is free from artificial flavors, colors, and preservatives, making it a healthier choice for you and your family.
- Easy Preparation: Despite its wholesome ingredients, Long Table Pancake Mix is incredibly easy to prepare. Simply add water, mix, and cook for fluffy, delicious pancakes every time.
- Versatility: This isn't your average pancake mix. Long Table's unique formula allows you to create not just classic pancakes, but also waffles, crepes, and even pizza crust!
Long Table on Shark Tank: A Recipe for Success
In 2018, Moseley pitched Long Table Pancake Mix on Shark Tank, seeking an investment to help grow his business. His passion for the product and commitment to quality resonated with the Sharks, and he walked away with a deal from Kevin O'Leary and Lori Greiner. This partnership has helped Long Table expand its reach and become a staple in pantries across the country.
Shark Tank Results and Impact
Since appearing on Shark Tank, Long Table Pancake Mix has seen a significant increase in sales and brand awareness. The company has expanded its product line to include a variety of flavors, from classic Buttermilk to unique options like Sweet Potato and Apple Cinnamon. Long Table has also made a commitment to giving back, donating a portion of its profits to support local food banks and hunger relief efforts.
Long Table Pancake Mix: More Than Just a Pancake Mix
Long Table Pancake Mix is more than just a convenient breakfast solution. It's a testament to the power of high-quality ingredients, innovative thinking, and a commitment to making a positive impact. Whether you're a busy parent looking for a wholesome breakfast option or a food enthusiast seeking to elevate your pancake game, Long Table has something to offer you.

So, why not give it a try? Your taste buds (and your family) will thank you. And who knows? You might just find yourself whipping up a batch of pancakes that are worthy of a Shark Tank deal. Happy cooking!