Genesee Brewhouse Tree Lighting

Joyce Jul 01, 2026

The Genesee BrewHouse Tree Lighting, an annual event in Rochester, New York, is a beloved tradition that marks the start of the holiday season. This enchanting spectacle transforms the historic Genesee BrewHouse into a winter wonderland, drawing locals and visitors alike to celebrate the season's magic.

a christmas tree is lit up in front of a building with a sign on it
a christmas tree is lit up in front of a building with a sign on it

With its rich history dating back to 1878, the Genesee BrewHouse is more than just a brewery; it's a Rochester icon. The tree lighting event, initiated in 2015, has become an integral part of the brewery's legacy, offering a delightful blend of holiday cheer, community spirit, and, of course, award-winning beer.

No plans? Ten things to do
No plans? Ten things to do

The Event's Magnificent Display

The centerpiece of the Genesee BrewHouse Tree Lighting is the stunning 40-foot-tall Christmas tree, adorned with thousands of twinkling lights and festive ornaments. This magnificent display is a beacon of holiday joy, visible from the nearby Genesee River and the iconic High Falls.

Brewery erects giant beer keg Christmas tree
Brewery erects giant beer keg Christmas tree

The tree is not the only attraction, however. The entire BrewHouse campus is transformed into a winter wonderland, with additional light displays, holiday-themed decorations, and festive music creating a truly enchanting atmosphere.

The Tree Lighting Ceremony

a very tall christmas tree made out of cups
a very tall christmas tree made out of cups

The tree lighting ceremony itself is a heartwarming event, with a countdown led by local dignitaries and BrewHouse representatives. The crowd's anticipation builds as the final seconds tick away, culminating in a dazzling display of light and color as the tree comes to life.

Following the tree lighting, the BrewHouse hosts a variety of activities to keep visitors entertained. Live music performances, horse-drawn carriage rides, ice sculpting demonstrations, and even visits from Santa Claus and his elves ensure that there's something for everyone to enjoy.

Holiday Markets and Festive Food

some people are standing around with balloons in the air and one man is wearing a beanie
some people are standing around with balloons in the air and one man is wearing a beanie

No holiday event would be complete without festive food and shopping opportunities. The Genesee BrewHouse Tree Lighting features a variety of local vendors, offering everything from handmade crafts to delicious holiday treats. Visitors can indulge in seasonal favorites like hot chocolate, apple cider, and warm pretzels, or sample some of the BrewHouse's own holiday-inspired beers.

For those looking to cross some names off their gift list, the event's holiday market offers a unique selection of locally made products. From artisanal jewelry to gourmet foods, there's something for every taste and budget.

The Community Spirit of the Event

the lights are hanging from the tree in the yard
the lights are hanging from the tree in the yard

The Genesee BrewHouse Tree Lighting is more than just a holiday spectacle; it's a celebration of community spirit. The event is organized in partnership with the City of Rochester and local businesses, with volunteers from various organizations helping to make the day run smoothly.

In addition to bringing the community together, the event also gives back. A portion of the proceeds from the event's activities goes towards supporting local charities, ensuring that the holiday spirit extends beyond the BrewHouse campus.

an outdoor walkway is lit up with lights and trees in the background, surrounded by greenery
an outdoor walkway is lit up with lights and trees in the background, surrounded by greenery
a large tree covered in lights at night
a large tree covered in lights at night
a large white tree with lights on it's branches
a large white tree with lights on it's branches
a large tree with lights hanging from it's branches and mason jars on the branches
a large tree with lights hanging from it's branches and mason jars on the branches
27 Outdoor Christmas Lights Ideas 2025
27 Outdoor Christmas Lights Ideas 2025
a tree with lanterns hanging from it's branches and some lights on the ground
a tree with lanterns hanging from it's branches and some lights on the ground
a tree with lights on it and some trees in the background
a tree with lights on it and some trees in the background
the trees are lit up with white lights
the trees are lit up with white lights
a tree with lights hanging from it's branches
a tree with lights hanging from it's branches
a park bench sitting under a tree covered in lights
a park bench sitting under a tree covered in lights
a lighted tree in the middle of a field at night with no leaves on it
a lighted tree in the middle of a field at night with no leaves on it
some lights that are on the side of a tree
some lights that are on the side of a tree
a lighted tree in the middle of a park with lights on it's branches
a lighted tree in the middle of a park with lights on it's branches
a large tree covered in white lights next to a fence
a large tree covered in white lights next to a fence
an illuminated tree in the middle of a park
an illuminated tree in the middle of a park
a lighted tree in front of a house at night with lights all around the tree
a lighted tree in front of a house at night with lights all around the tree
a large tree with lights hanging from it's branches
a large tree with lights hanging from it's branches
a tree with lights hanging from it's branches
a tree with lights hanging from it's branches
fall tree lights
fall tree lights
the lights are hanging from the trees in the park
the lights are hanging from the trees in the park

Creating Lasting Memories

For many families, the Genesee BrewHouse Tree Lighting has become an annual tradition. The event's combination of festive atmosphere, community spirit, and fun activities creates lasting memories that will be cherished for years to come.

Whether you're a Rochester native or a visitor to the city, the Genesee BrewHouse Tree Lighting is an event not to be missed. It's a testament to the power of community and the magic of the holiday season, all wrapped up in a single, sparkling package.

So, mark your calendars, bundle up, and get ready to experience the enchantment of the Genesee BrewHouse Tree Lighting. It's more than just an event; it's a Rochester holiday tradition that's sure to leave you feeling warm and fuzzy, both inside and out.