Case Study · 2025

When teachers want
to learn something,
they show up.

Using Productivity Tools — NotebookLM & Magic School AI

A Vyond teaser video introducing two AI productivity tools sparked enough curiosity to fill a voluntary PD session on Magic School AI — complete with a custom job aid so every teacher walked away with something they could use immediately.

Vyond Animation Figma Miro NotebookLM Magic School AI K-12 Education Demand Generation
Audience
K-12 Educators
Role
Instructional Designer & Facilitator
Outcome
71% voluntary PD attendance
Tools
Vyond · Figma · Miro
Context
Pilot School — Anonymous
Year
2025
71%
Conversion rate from teaser video to voluntary PD attendance
5/7
Teachers who saw the teaser showed up to learn more — on their own time
0
Required PD hours remaining for most attendees. They came because they wanted to.
NotebookLM Magic School AI Vyond Animation Demand Generation Teacher PD AI Tools for Educators NotebookLM Magic School AI Vyond Animation Demand Generation Teacher PD AI Tools for Educators

The tools were there.
Nobody was using them.

A pilot school had been given access to two powerful AI productivity tools — NotebookLM and Magic School AI. Both had the potential to save teachers hours of preparation time every week.

But adoption had stalled. Most teachers hadn't touched either tool. Not because they didn't have time to learn — but because they didn't know enough about what these tools could do to feel the learning was worth their time.

This wasn't a training problem. It was a motivation problem. Teachers needed to want to learn before any training would work.

The biggest barrier to technology adoption in schools isn't access. It's relevance. Teachers will learn anything — if they believe it will make their work better.

— Design Insight
Root Cause Analysis
✗  Not a knowledge gap — tools were available
✗  Not a skills gap — teachers are capable learners
✓  A motivation gap — no compelling reason to start

Two AI tools.
Real time saved.

The teaser introduced both tools to spark curiosity. The PD session went deep on Magic School AI — chosen because it speaks teacher, with 60+ tools built specifically for classroom workflows. Every attendee walked away with a custom job aid.

🗒️
NotebookLM
AI-Powered Research & Synthesis

Google's AI research assistant that lets teachers upload their own documents — curriculum guides, articles, lesson plans — and ask questions, get summaries, and generate study materials directly from their own content.

Why teachers need it: Transforms hours of reading and note-taking into minutes of targeted synthesis. Build a podcast, FAQ, or study guide from any document instantly.

Magic School AI
AI Tools Built for Educators · PD Focus

An AI platform designed specifically for teachers, with 60+ tools for lesson planning, differentiation, communication, and assessment — all built around the language and workflows educators actually use.

Why teachers need it: Unlike generic AI tools, Magic School speaks teacher. It generates rubrics, differentiated activities, parent emails, and IEP accommodations in the format teachers actually need.

Don't train them.
Intrigue them first.

Rather than building a traditional training module, the design decision was to start with a Vyond teaser video — a short, engaging animation designed to do one thing: make teachers curious enough to want more.

The logic was simple. A teacher who volunteers for a PD session is a completely different learner than one who attends because it's required. Voluntary attendance is proof of motivation. And motivated learners learn faster, retain more, and actually apply what they learn.

1
Diagnose
Identify motivation gap — not knowledge or skills — as the real barrier
2
Hook
Create Vyond teaser video showing the pain point teachers already feel
3
Convert
Share teaser — teachers who want to know more self-select for PD
4
Deliver
Facilitate live PD session for motivated, voluntary attendees
The Outcome

A video so compelling
teachers asked for more training.

After watching the teaser, 5 out of 7 teachers voluntarily attended a follow-up professional development session — during a period when most had already completed their required PD hours for the year. They didn't have to come. They came because they wanted to.

71%
Voluntary conversion rate
from teaser to PD
5/7
Teachers attended
on their own time
0
Required hours remaining
for most attendees

What this project
taught me.

The most important insight from this project wasn't about Vyond or NotebookLM or Magic School AI. It was about the order of operations in instructional design.

We tend to jump straight to "how do I teach this?" But the more important question is often "why would anyone want to learn this right now?" Answer that question first — and your training almost designs itself.

"A 71% voluntary attendance rate isn't a training metric. It's a marketing metric. And that's exactly what this project was — a piece of internal marketing designed to create demand before supply. The PD session was easy to facilitate because the learners who showed up already believed the tools were worth their time. I didn't have to sell them on the value. The video already did that."

— Leslie Glikas, MBA, MEd · Learning & Development Specialist