Why Do We Enjoy Shopping?

Each of us is likely to link strong emotions with specific purchases, such as happiness, anxiety, love, hope, sexuality, imagination, and even a little “magic,” according to the emotional perspective of consumer decision-making. In addition, research shows that shopping might boost mood for some people. When a person goes shopping, the brain reportedly releases the neurotransmitter dopamine. New and interesting events trigger the release of dopamine, a neurotransmitter associated with emotions of pleasure and contentment. What do your consumers buy when they need some “retail therapy” from London shopping Streets then?

According to a recent poll, issues like boredom and seasonal changes are major motivators for engaging in retail therapy. Sixty-six percent of adults and seventy-five percent of teenagers say that going shopping is a fantastic way to relieve boredom, while forty-five percent of adults say that the change in the seasons is what drives them to shop the most.

Your clients will engage in a “buying frenzy” if doing so would make them pleased. The term “shopping spree” was coined by WiseGeek to characterise a person’s “playful” and “devil may care” attitude during a single shopping excursion in which a large amount of money is spent. The first step in any successful retail therapy regimen is a shopping binge. But what do your clients have to say about the pleasure of purchasing from you?