See our selection of Toilet Rolls and buy quality Household online at Waitrose. Picked, packed and delivered by hand in convenient 1. UK supermarket chain Waitrose has reversed its decision to shrink its loo roll following a revolt from customers.
Waitrose is to reintroduce larger economy-tier own label toilet rolls, seven months after shrinking them. The retailer has relaunched old-style Essential White Ultra Soft Bathroom Tissue rolls under the Waitrose & Partners banner. They would "use the much-loved original formula and be on sale for their original price", Waitrose said.
Waitrose brings back original toilet rolls after customer revolt Retailer bows to pressure following 'shrinkflation' bathroom tissue fallout This feature is available for registered users. Waitrose, owned by the John Lewis Partnership, cut the price of its own brand toilet roll from £5 for nine rolls to £4, claiming they were passing savings on to their customers. Waitrose has come under fire from shoppers after shrinking its own label loo roll.
Last month, the retailer updated its Essential White Ultra Soft Bathroom Tissue, adding an "embossed" texture to the paper, as well as shrinking the size of the sheets. The number of sheets was also reduced, from 240 down to 190. In recent weeks, a multitude of consumers have taken to social media and the.
See our selection of Toilet & Kitchen Rolls and buy quality Household & Pet online at Waitrose. Picked, packed and delivered by hand in convenient 1. See our selection of 9 Rolls Or More and buy quality Toilet Rolls online at Waitrose.
Picked, packed and delivered by hand in convenient 1. Vaxtable 06/01/2025 20:07 I am so disappointed with the new Waitrose toilet roll. It's awful I have gone back to and Andrex.
