Top 10 PR Tools 2018: Boost Media Visibility & Rankings

Revolutionizing PR: Top PR Tools in 2018

In the dynamic world of public relations, staying ahead of the curve is not just an advantage, it's a necessity. The year 2018 brought forth a plethora of innovative PR tools designed to streamline workflows, enhance engagement, and measure impact more effectively than ever before. Let's delve into some of the most powerful PR tools that made waves in 2018.

Media Monitoring and Analysis

Media monitoring and analysis are the lifeblood of PR professionals. In 2018, several tools stood out for their advanced capabilities in this realm.

Mention

Mention is an all-in-one media monitoring tool that tracks mentions of your brand across various platforms, including social media, news websites, and blogs. Its real-time alerts and comprehensive analytics features make it a favorite among PR pros.

Brand24

Brand24 is another powerful tool that offers real-time social media monitoring and analytics. It provides in-depth insights into brand sentiment, helping PR teams tailor their strategies to suit their audience's preferences and perceptions.

Media Database and Outreach

Building and maintaining strong media relationships is crucial for successful PR campaigns. The following tools excel in managing and leveraging these connections.

Cision

Cision, formerly known as Gorkana, is a comprehensive media database that offers a vast network of journalists, influencers, and bloggers. Its advanced search and targeting features enable PR teams to reach out to the right contacts for their campaigns.

Agora Pulse

Agora Pulse is an all-in-one social media management platform that also offers a robust outreach feature. It allows users to identify and connect with influencers and journalists, making it an excellent tool for building and nurturing media relationships.

Content Creation and Curation

High-quality, engaging content is the backbone of any successful PR campaign. The following tools help PR teams create and curate content that resonates with their audience.

CoSchedule

CoSchedule is an all-in-one marketing calendar that helps PR teams plan, create, and share content more effectively. Its intuitive interface and advanced analytics features make it a popular choice among PR professionals.

BuzzSumo

BuzzSumo is a content research and influencer marketing platform that helps PR teams identify trending topics, popular content, and key influencers in their niche. Its powerful search and filtering capabilities enable users to uncover valuable insights and opportunities for content creation and outreach.

Measurement and Analytics

Measuring the impact of PR campaigns is essential for demonstrating ROI and refining strategies. The following tools offer advanced analytics features to help PR teams track and evaluate their efforts.

Meltwater

Meltwater is a comprehensive media intelligence platform that offers advanced analytics features for measuring PR campaign performance. Its customizable dashboards and real-time reporting capabilities enable PR teams to monitor and optimize their campaigns in real-time.

Airtable

Airtable is a unique PR tool that combines the functionality of a database with the ease of use of spreadsheet software. It allows PR teams to track and analyze campaign data, set goals, and collaborate more effectively, all within a single, intuitive platform.

In conclusion, the PR tools landscape in 2018 was marked by innovation and advancement, with a focus on streamlining workflows, enhancing engagement, and improving measurement. By leveraging these powerful tools, PR professionals can stay ahead of the curve and drive meaningful results for their brands.