Clif Bar & Company, established in 1992, is a leading manufacturer of nutritious and organic energy foods, renowned for its iconic CLIF BAR® energy bars. The company, founded by Gary Erickson and Kit Crawford, is committed to sustainability, healthy living, and supporting communities through various initiatives.
History and Founding Story
Gary Erickson, an avid cyclist, was frustrated with the lack of tasty and nutritious energy bars available in the market. In 1990, he began experimenting with recipes in his mom's kitchen, aiming to create a bar that would satisfy his hunger and provide sustained energy during long bike rides. After perfecting his recipe, he named his creation "CLIF BAR" after his father, Clifford, and launched Clif Bar & Company in 1992.
Product Range
Clif Bar & Company offers a wide range of products to cater to diverse nutritional needs and preferences. Their product portfolio includes:
- CLIF BAR®: The original energy bar, available in various flavors and formulations, such as Original, Crunch, Nut Butter Stuff'd, and Organic.
- LUNA®: Energy bars and snacks designed specifically for women, offering a blend of nutrients tailored to their unique needs.
- CLIF SHOT®: Electrolyte drink mixes and gels designed to provide quick energy and hydration during intense workouts.
- CLIF Kid®: Organic, kid-friendly snacks and bars that provide a balance of nutrients for growing children.
- CLIF Builder's®: High-protein bars and shakes designed to support muscle recovery and growth for athletes and active individuals.
Sustainability and Social Responsibility
Clif Bar & Company is deeply committed to sustainability and social responsibility. The company operates according to its "Five Aspirations," which include:
| Sustaining Our Business | Sustaining the Environment | Sustaining Our Communities | Sustaining Our People | Sustaining Our Brands |
|---|---|---|---|---|
| Creating a healthy and sustainable business for the long term. | Reducing our environmental impact and preserving natural resources. | Supporting communities through initiatives like the Clif Bar Family Foundation and the CLIF Kid® "Backyard Game Grant" program. | Providing a positive and supportive work environment for employees. | Maintaining the integrity and authenticity of our brands. |
Clif Bar & Company has been recognized for its commitment to sustainability, earning certifications such as B Corporation, Fair Trade Certified, and Non-GMO Project Verified. The company also strives to reduce waste and minimize its carbon footprint through various eco-friendly practices.
Community Involvement and Initiatives
Clif Bar & Company actively supports communities through various initiatives, including:
- Clif Bar Family Foundation: Established in 2006, the foundation supports organizations that promote healthy, active, and sustainable communities.
- CLIF Kid® "Backyard Game Grant" Program: This program provides funding to schools and community organizations to build or improve outdoor play spaces, encouraging children to lead active and healthy lives.
- Clif Bar Cycling Team: The company sponsors professional cycling teams, promoting the sport and encouraging active lifestyles.
Clif Bar & Company's dedication to sustainability, healthy living, and community support has made it a beloved brand among athletes, health-conscious consumers, and environmentally aware individuals. With a wide range of nutritious and organic products, the company continues to fuel adventures and inspire a healthier, more sustainable world.
