Privacy Policy

App: MareArts ANPR
Developer: MareArts
Contact: hello@marearts.com

Last Updated: September 1, 2026

1. Introduction

MareArts ANPR ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use the MareArts ANPR mobile application (the "App").

2. Information We Collect

2.1 Account Information (Optional)

If you create a business or enterprise account:

• Email Address: Used for account authentication
• Device ID: Used to validate your license and ensure security

Note: The app works without an account. Account creation is optional for business and enterprise users.

2.2 Location Data (Optional)

• GPS Location: Only collected if you enable it in settings
• Storage: Stored locally on your device to tag where plates were scanned
• NOT transmitted: Location data is never sent to our servers

2.3 License Plate Data

• Images and plate numbers: Processed using on-device AI
• Local storage: All data stored in your device's local database
• Cloud mode: Only if you explicitly choose cloud processing, images are sent to our server for OCR processing and immediately deleted after processing

2.4 Diagnostics and usage

• Firebase Analytics: Screen names, feature events, and account type. If you are logged in, your account email may be associated as an analytics user ID so we can diagnose issues on that account.
• Firebase Crashlytics: Crash stack traces, device model, and OS version, so we can fix crashes.
• Google processes this data as our service provider. We do not use it for advertising.

2.5 Data We Do NOT Collect

• Advertising identifiers for ads (the App does not show ads)
• Contacts
• Payment card numbers (purchases are handled by Apple App Store or Google Play)

3. How We Use Your Information

Account Data (Email + Device ID):

• Authenticate business/enterprise accounts
• Validate license and prevent unauthorized access
• Provide customer support

Location Data:

• Tag scan locations (stored locally only)
• Enable map view and location-based features

License Plate Data:

• Perform automatic number plate recognition (ANPR)
• Store scan history for your reference
• Enable search, filter, and export features

Diagnostics and usage:

• Understand which screens and features are used
• Find and fix crashes

4. Data Storage and Security

Local Storage:

• All scan data, images, and history are stored in an encrypted local database on your device
• You control data retention (default: 30 days, configurable in settings)
• Data can be deleted anytime via app settings

Server Storage:

• Email and Device ID stored securely for license validation
• Encrypted in transit (HTTPS/TLS)
• Encrypted at rest in our database
• No license plate data or images stored on our servers

Security Measures:

• End-to-end encryption for API communications
• Encrypted model storage
• Secure key management
• No cloud backups without your consent

5. Data Sharing and Disclosure

We do not sell your data. We share data only with service providers who process it on our behalf, and in these limited cases:

• Service providers: Google (Firebase Analytics, Firebase Crashlytics, Google Maps) and Amazon Web Services (API hosting)
• Legal Requirements: If required by law, court order, or government request
• Security: To protect our rights, property, or safety

We do NOT:

• Share data with advertisers or data brokers
• Use your data for marketing without consent
• Show ads in the App

6. Your Rights and Choices

You Can:

• Use Without Account: App functions without registration
• Control Location: Enable or disable GPS in settings
• Delete Local Data: Clear history and data via app settings
• Export Data: Export your scan history to CSV
• Delete Account: Contact us to delete your account and server data

7. Data Retention

On Your Device:

• Scan data retained based on your settings (default: 30 days)
• You can delete data anytime

On Our Servers:

• Account information retained until you request deletion
• Cloud processing requests: Images processed and immediately deleted

8. Third-Party Services

We use the following third-party services:

• Google Maps: For displaying scan locations (subject to Google's Privacy Policy)
• Firebase Analytics and Firebase Crashlytics (Google): Usage events and crash reports (subject to Firebase Privacy)
• Amazon Web Services: API hosting for license validation and optional cloud OCR
• Apple App Store / Google Play: In-app purchases (we do not receive your card number)

We do NOT use advertising networks or social media SDKs.

9. Children's Privacy

Our app is not directed to children under 13 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us.

10. International Users

If you use our app outside your country of residence, please note that your data may be transferred to and processed in the country where our servers are located. We comply with applicable data protection laws including GDPR where applicable.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last Updated" date at the top
• Notifying you via the app if changes are significant

We encourage you to review this Privacy Policy periodically.

12. Your Privacy Rights

Under GDPR (European Users):

• Right to access your personal data
• Right to rectification
• Right to erasure ("right to be forgotten")
• Right to data portability
• Right to object to processing

Under CCPA (California Users):

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of sale (we don't sell data)
• Right to non-discrimination

13. Contact Us

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Effective Date: November 24, 2025
© 2026 MareArts. All rights reserved.