Color in Online Marketing
by Admin
Posted on 13-06-2023 09:43 AM
In conclusion, considering the psychological associations evoked by specific colors and design elements in your target audience is a key step in the process of designing a successful website. Notions borrowed from color psychology can help both designer and digital entrepreneurs to make the right decisions during the first stages of the design process, as well as to optimize an already existing website and unlock its unfulfilled potential. About the author
alessandra maino works as digital
marketing
manager at 99designs, the world’s largest online graphic design marketplace. Born and raised in italy, alessandra has been living in berlin, germany for four years.
Yellow is fun. Yellow is playful. This bright and energetic color is excellent for creating exciting websites that users may find thrilling. Have you ever wondered about what are the accent colors in web design? then know that yellow is one! according to color psychologists, it is the color of happiness. World-renowned optical products company, nikon, uses yellow in its branding and online marketing strategy, encouraging people to capture moments of youth and happiness. You can also observe the presence of yellow in the logos of reputed brands like mcdonald’s, national geographic, ikea, snapchat, etc.
Although the metaverse and web3 mark a new, bold frontier for the digital world, this color palette feels familiar. People associate blue with openness, purple with imagination, and black with mystery. A powerful marketing tool, color psychology can influence 85% of customers’ purchasing decisions. That’s why pantone, known for its color matching and color standard systems, teamed up with web3 vc studio slabs to create color palettes for the metaverse. But color psychology has long had a place in traditional marketing. For example, merchandisers use different colors to trigger emotions needed to get customers to buy. It can also be used in personal branding — for instance, do you want your online presence to convey trust or authority? color is one way to help craft that image.
The color red possesses many, sometimes contradictory, meanings. Although red is typically associated with love and passion, it has ties to rage and danger as well. Because of this, red is a focal color for emergency and relief services. It is also frequently used as a key shade in fast-food chain color palettes because of its symbolic attachment with intense sensations such as hunger. Many consider orange to be a welcoming color that exudes energy and individuality. It promotes feelings of community and sharing, and it is often a popular color in marketing, online sales, food, or event industries.
The psychology of color in web design
Colours provide web pages with interest and personality. One way to add colour to a web page is to include images. You can see from the examples below how the same image but with different dominant colours affects the impact of a web page.
Using the “right” colors can help your clients win on the internet. And when your clients win, you win. But how do you choose the “right” colors? first, keep in mind that in psychology color theory, each color has three properties: its hue, or the name of the color; its saturation, or the richness of the color; and its brightness. Each of these properties have psychological effects on us, so it’s important to create color variations by manipulating them. Fortunately, many design prototyping tools like figma easily lets us remix these properties using the hsb color system , a color system that’s more intuitive to humans than the rgb color system made for computers.