frog partnered with Bellwether to launch a new venture aiming to change the ecosystem of coffee—that has now raised over $55M in funding.
For centuries, the coffee industry has been highly inequitable, with a murky supply chain that leaves little for the farmers who actually produce the beans. By sourcing directly from hand-selected, socially-responsible farms, working with importers who have a shared vision for a more equitable industry, and increasing access to roasting for more coffee entrepreneurs, Bellwether is dramatically changing the industry for the better. frog’s design for the Bellwether brand evokes the radical transparency provided by the company’s platform, with a radiating circle representing the tenets of community, accessibility and inclusivity that Bellwether makes possible within the industry.
frog and Dispatch Goods created a brand that seeks to take down single-use takeout containers, leading to a collaboration with food delivery industry leader DoorDash.
We’ve all felt the guilt that comes with stacking a multitude of plastic takeout containers after ordering dinner in for the night. So, in early 2020, frog jumped at the chance to work with Dispatch Goods, a startup trying to reduce waste by giving restaurant customers the option to order takeout in reusable containers. This values-based service fit their home market of San Francisco perfectly, but they needed a more compelling and trustworthy brand to convince customers of its safety and ease. As a pre-seed startup, they also had limited resources, so frog tailored a brand sprint to create an immediately-deployable brand expression.
On this episode of the Design Mind frogcast, Sesh Vedachalam, Associate Strategy Director in frog London, argues that uncertain times call for regenerative design.
Sesh brought the topic of regenerative design to our attention after months of self-directed research through a program called a ‘Learning Marathon.’ With roots in agriculture, architecture, material design and ecological design, regenerative design is an evolution of the design practice that helps us imagine not just better individual products and services, but more dynamic, more sustainable and more adaptive systems for our designs to live within.
- Art direction: Cary Potter
- Editorial direction: Olivia Murphy & Elizabeth Wood
- Interactive design & development: Teddy Mathias
- Design: Jesus García, Sarah Moran
- Typefaces: Marfa by Dinamo and GT America by Grilli Type
