THEO. HAMM BREWING COMPANY:

An Inventory of Its Records at the Minnesota Historical Society

Manuscripts Collection

Expand/CollapseOVERVIEW

Creator: Theo. Hamm Brewing Company, creator.
Title:Theo. Hamm Brewing Company records.
Dates:1900-1976 (bulk 1967-1974).
Language:Materials in English.
Abstract:Advertising and marketing files (1947-1976) and a ledger (1900-1902) of a prominent Saint Paul brewing firm established in 1865 by German immigrant Theodore Hamm.
Quantity:7.85 cubic feet (9 boxes).
Location: See Detailed Description for shelf locations.

Expand/CollapseHISTORICAL NOTE

Hamm's Beer AdvertisementThe Theodore Hamm Brewing Company was established in Saint Paul in 1856 by German Immigrant Theodore Hamm. The brewery was located in the Swede Hollow area of Saint Paul. Additional breweries were later opened in Los Angeles, San Francisco, Baltimore, and Houston. The company was sold to Heublein in 1965, which in turn was acquired by Olympia Brewing Company in 1975. Olympia was purchased by Pabst in 1983, and at that time the Hamm's brewery was traded to Stroh Brewing Company. Stroh operated the brewery until 1997, when it was closed. Miller Brewing acquired the brand in 2006. MillerCoors owned the brand and brewed Hamm's beer in 2015.


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Expand/CollapseSCOPE AND CONTENTS

Advertising and marketing files include studies and analyses of Hamm's beer markets, customers, sales, and advertising; a few histories of the company and its advertising activities; a few miscellaneous files on advertising, promotion and marketing plans; and some photographs of outdoor advertising of its Preferred Stock brand. Advertising samples are not present. These files were found in the archives of MillerCoors, Milwaukee.


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Expand/CollapseARRANGEMENT

These documents are organized into the following sections:

Administrative files
Tracking studies of Hamm's major markets
Marketing studies
Miscellaneous files
Financial and accounting records


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Expand/CollapseADMINISTRATIVE INFORMATION

Availability:

The collection is open for research use.

Preferred Citation:

[Indicate the cited item and/or series here]. Theo. Hamm Brewing Company. Ledger and advertising and marketing files. Minnesota Historical Society.

See the Chicago Manual of Style for additional examples.

Accession Information:

Accession number: 14,720; 17,016; 17,018

Processing Information:

Catalog ID number: 990017287280104294


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DETAILED DESCRIPTION

Expand/CollapseADMINISTRATIVE FILES

LocationBox
142.K.9.1B165-39. A Review of the History and Growth of Hamm's, June 1965.
66-16. Hamm's Opens the West 1954-1966, circa 1966.
66-99. Advertising History of Theo. Hamm Brewing Co., 1946-1968, circa 1969.
Hall, William K. A Tale of Two Acquisitions, 1976.
An analysis of the purchase of Hamm's by Heublein, contrasting it with the purchase of Miller Brewing Company by Phillip Morris.
Big Bear Happenings corporate newsletter, December 1972.
Sales personnel bulletins, 1967-1970. 2 folders.

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Expand/CollapseTRACKING STUDIES OF HAMM'S MAJOR MARKETS

LocationBox
142.K.9.1B1Chicago:
69-21. June 10, 1969.
69-22. August 5-17, 1969.
69-58. November 22-December 6, 1969.
70-12. April 21-May 2, 1970.
70-42. September 16-October 3, 1970.
71-9. February 28-March 8, 1971.
Dallas:
69-21. June 12, 1969.
69-22. August 14-30, 1969.
70-11. April 10-30, 1970.
Des Moines:
69-21. June 12, 1969.
69-22. August 14-25, 1969.
69-57. December 2-18, 1969.
70-23. May 5-18, 1970.
Detroit:
69-21. June 12, 1969.
69-22. August 7-16, 1969.
69-54. November 28-December 16, 1969.
70-21. April 22-May 6, 1970.
70-44. September 14-29, 1970.
Fort Wayne:
69-21. June 10, 1969.
69-22. July 16-30, 1969.
69-42. September 16-October 9, 1969.
Indianapolis:
69-21. June 10, 1969.
69-22. July 14-22, 1969.
69-43. September 9-25, 1969.
69-60. January 9-17, 1970.
70-9. April 10-25, 1970.
70-41. September 14-26, 1970.
Kansas City:
69-21. June 12, 1969.
69-22. August 14-23, 1969.
69-56. December 1-6, 1969.
70-14. April 24-May 4, 1970.
Los Angeles:
69-21. June 10, 1969.
69-22. August 7-17, 1969.
69-55. December 1-24, 1969.
70-13. May 7-19, 1970.
70-43. September 15-27, 1970.
70-26. Milwaukee, June 11-24, 1970.
Minneapolis:
69-21. June 12, 1969.
69-22. June 1969.
69-44. August 7-19, 1969.
70-8. April 8-16, 1970.
70-45. October 12-25, 1970.
71-6. January 21-February 2, 1971.
70-5. Montana, March 6-12, 1970.
St. Louis:
69-21. June 10, 1969.
70-40. September 11-29, 1970.
70-28. St. Paul, July 22-31, 1970.
San Francisco:
69-21. June 12, 1969.
69-22. August 15-September 2, 1969.
69-59. November 29-December 22, 1969.
70-24. May 6-19, 1970.
Shreveport:
69-61. September 12-27, 1969.
70-2. January 11-22, 1970.
70-17 April 24-May 4, 1970.

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Expand/CollapseMARKETING STUDIES

Studies, surveys, and analyses of beer markets and sales, both in general and for Hamm's; consumer beer-drinking and general behavior; consumer responses to Hamm's products, advertising, and packaging; prospective market expansion and new products; and related topics. Conducted by various research and survey firms. Many were done by Minneapolis agency Campbell-Mithun, Inc., by the J. Walter Thompson Advertising Agency, or by Hamm's own Market Research Department.


LocationBox
142.K.9.2F2An Economic Study of Beer Markets, by Wahl-Henius Institute, June 1953.
54-3. A Psychological Research Study of the Major Appeals in Current Beer Advertising, 1954.
57-4. Independent Marketing Survey, 1956-1957.
60-12. Gunther Purchase, 1960.
60-13. Eastern Division Expansion Markets, November 16, 1960.
61-21. Philadelphia, Pennsylvania Survey, February 26, 1961.
61-22. Presentation to the Board of Directors on Philadelphia Market, September 15, 1961.
62-14. Special Deluxe Premium Beer, April 2, 1962.
63-9. Beer Name Test, Minneapolis, October 1963.
Meeting on 1964 Point-of-Sale, by R. Thomas, September 12, 1963.
A Survey of Beer Buyers in San Jose and Salinas, California, May 5, 1964. 2 folders.
65-2. Competitive Review, February 15, 1965.
65-31. Awareness of Differences in Can Sizes in Los Angeles and San Francisco, April 1965.
65-3. Malt Liquor Survey, June 1965.
65-27. A Consumer Study of Hamm's All-Aluminum Beer Can, October 1965.
65-38. Sales of Beer in Grocery Stores, October 1965.
66-3. Western and Southwest Divisions Distributor Population, December 28, 1965.
66-14. Hamm's 1965-1966 Campaign Research, 1966.
66-13. A Survey of Consumer Reactions to Two 1966 Theme Lines, January 17, 1966.
66-11. Beer Drinking Behavior and Attitudes Among Selected Population Groups, March 1966.
66-5. Hamm's Baseball Radio and TV Coincidental Surveys, May 28-July 14, 1966.
66-2. Program of Advertising Research and Analysis, July 1966.
66-4. A Pioneering Radio Research Study in the Los Angeles Market, July 7, 1966.
66-15. Alcoholic Beverages: Consumer Behavior and Attitudes. Part I: Beer-Drinking Behavior and Attitudes of American Men, August 8, 1966.
A study conducted for Anheuser-Busch.
66-8. Hamm's Beer Twin Cities Attitude and Usage Study, October 26, 1966.
66-7. Exploratory Study of 3 Copy Approaches for the Neck Label of the Hamm's Export Draft Bottle, November 1966.
66-6. Hamm's Chicago Negro Study Basic Data Report, November 4, 1966.
Hamm's Point-Of-Sale Past, Present, and Future, December 1, 1966.
67-9. A Test Audit Program: Beer in Los Angeles, California, December 10, 1966-January 9, 1967.
67-26. Hamm's Beer TV Commercial Red Canoe, Chicago, 1967.
67-37. Field Report Houston Division, 1967.
67-7. Beer Attitude and Usage: San Francisco and Twin Cities, 1967.
67-8. Beer Attitude and Usage: Chicago, Los Angeles, and Houston, 1967.
67-16. Beer Attitude and Usage: Many Cities, 1967.
68-20. Malt Liquor Audit: Sacramento, Bakersfield, Modesto, and Stockton, California Reports 1-12, 1967-1968. 2 folders.
67-31. Cleveland Negro Taste Test, January 1967.
LocationBox
142.K.11.1B367-6. Theo. Hamm Brewing Co. Possible Expansion Areas, January 6, 1967.
67-29. Hamm Brewing Company Competitive Review, February 1967.
67-36. Natick Black Label Springfield, Massachusetts Taste Test February 1967, March 1967.
67-38. A Study of 1010 Dallas Liquor Store Customers, March 1967.
67-15. Hamm's Future in the Houston Division, March 2, 1967.
67-41. Hamm's Scenic Label Test; Summary Report, March 17, 1967.
67-10. An Evaluation of Three Hamm's Labels, March 20, 1967.
67-11. An Evaluation of a Flint Select Bottle with Two Hamm's Labels, March 28, 1967.
67-1. Consumer and Sales Information on Malt Liquor, April 1967.
67-3. Hamm's Poly-Vinyl-Covered 6 and 12-Pack Exploration, May 1967.
67-2. Hamm's Beer Twin Cities Usage and Attitude Study 2, May 15, 1967.
67-30. Chicago Negro Hamm It Up Clue Hunt, June 1967.
67-12. A Taste Test of Three Malt Liquors, July 13, 1967.
67-27. Sales Effectiveness of 60-second black-and-white Round After Round, August 1967.
67-13. An In-Home Taste Test of Two Malt Liquors and Preferences for Name and Container Color for Heublein, August 24, 1967.
Malt Liquor Audit in Sacramento, Stockton, Bakersfield, and Modesto, September 20-December 14, 1967.
67-18. An Evaluation of the Hamm It Up Campaign Pre- and Post-Survey Results, October 19, 1967.
67-19. Developing a Strategy for the Future, Hamm's/Heublein, November 1967.
67-23. A Major Study of the Negro Market: A Research Proposal, November 1967.
67-5. Recap of Recent Survey Research Projects on Hamm's Beer, November 9, 1967.
67-14. The Introduction of Hamm's Beer in Detroit, November 16, 1967.
67-22. Presentation for Theo. Hamm Brewing Company by Gallup and Robinson, Inc., November 17, 1967.
67-4. A Preliminary Analysis of Beer Market and Consumer Trends in the Hamm's Area in the 1960's, November 28, 1967.
68-20. Beer Audit in Bakersfield and Fresno, California, December 11, 1967-January 15, 1968.
67-34. Taste Tests, Hamm's 3.2 vs. Grain Belt 3.2, December 26, 1967.
In a small sample test Hamm's was preferred over Grain Belt.
68-39. Heublein Velvet Glove Malt Liquor Fact Book, 1968.
Hamm's Lager, by R.M. Bergman, 1968.
68-57. Mathematical Models for Market by Market Seasonal Advertising Study, 1968.
68-54. Pilot Image Study with Beer Retailers, 1968.
68-58. Ad Agency Selection: Needham, Harper, and Steers, Inc.: Presentation, 1968.
68-44. Exploratory Interviews on the Outside Ownership Issue for Hamm's, January 1968.
68-29. Total Response Technique-Evaluation of One Television Commercial, Hamm's Aluminum Can/ECG, January 1968.
68-21. Index Report: Malt Liquor, Flint and Saginaw, Michigan, 1968.
68-22. An Evaluation of the Hamm It Up Campaign Pre- and Post-Survey Results, January 12, 1968.
68-23. Heublein Velvet Glove Malt Liquor Awareness and Usage in Test Markets, January 12, 1968.
68-24. A Survey of Purchasers of Heublein Velvet Glove Malt Liquor, January 24, 1968.
68-35. Presentation for Theo. Hamm Brewing Company by Gallup and Robinson, Inc., January 25, 1968.
68-46. Hamm's Low Carbohydrate vs. Meister Brau Lite, January 29, 1968.
68-40. Test of TV Advertising Reach vs. Frequency, February 1968.
68-30. Negro Markets: Chicago and Detroit Market Plan, February 1968.
68-45. Proposal of Hamm's Beer Taste Image Research, February 1968.
68-47. Beer Audit in Bakersfield and Fresno, California, Report Period 3, February 12-March 11, 1968.
68-31. Chicago Negro Program, February 20, 1968.
68-43. Special Mini-Campaign Test and Reactions to the Better Way Approach Among Current Hamm's Users, March 1968.
68-25. A Survey of Purchasers of Heublein Velvet Glove Malt Liquor, March 5, 1968.
68-37. AMA Seminar, March 5, 1968.
Excerpts for two cases describing the Heublein and Hamm companies and their industry environment.
68-47. Beer Audit in Bakersfield and Fresno, California, Report Period 4, March 12-April 8, 1968.
68-26. Heublein Velvet Glove Malt Liquor Awareness and Usage in Test Markets Post Introductory Surveys, March 15, 1968.
Market Entry Model-Documentation, June 1968.
68-42. Hamm's Better Way vs. Smooth Campaign Evaluation, July 1968.
68-38 Milwaukee Journal Ad Test, July 15, 1968.
68-49. Package Design Program: Digest of Findings, Consumer Panels, September 13, 1968.
68-50. Package Design Program: Design Evaluation Study, October 1968.
LocationBox
142.K.11.2F468-19. Television Advertising Campaign Study, October 17, 1968. 2 folders.
Image Study of Hamm's Beer (preliminary report), November 1968.
68-27. Usage, Acceptance, and Rejection of Hamm's Beer, November 12, 1968.
68-35A. Presentation for the Theo. Hamm Brewing Co., J. Walter Thompson Company, November 20, 1968.
68-18. Image Study of Hamm's Beer, December 1968.
68-53. Hamm's Beer Presentation Summary, J. Walter Thompson Company, December 1968.
68-28. The Company is the Message, December 18, 1968.
68-17. Television Advertising Campaign Study 2, Chicago, December 27, 1968.
68-69. Total Beer Drinkers, 1968.
69-52. Audience Characteristics and Duplication in Twins Baseball, 1969.
69-68. Indianapolis New Market Proposal, 1969.
69-85. Market Research, St. Louis M.C.A., 1969.
69-93. Sport Marketing Plan, 1969.
A History of Packaged Beer and Its Market in the United States, 1969.
69-72. Sensory Evaluation of Beer Flavor, circa 1969.
69-94. Snacks Marketing Plan, 1969.
Five-year plan for Hamm's snacks.
69-86. Summary of Presentation on Packaged Beer in Metropolitan Chicago, 1969.
69-87. Summary of Presentation on Packaged Beer in Detroit, 1969.
69-89. Summary of Presentation on Packaged Beer in San Francisco, 1969.
69-90. Summary of Presentation on Packaged Beer in Metropolitan Los Angeles, 1969.
69-64. New Market Opportunity, Shreveport, Louisiana, 1969.
69-92. New Products Development Plan, 1969. 2 folders.
69-49. A Study of Alternative Hamm's Label Designs, January 1969.
69-12. Hamm's Label Design Study, January 1969.
69-9. Malt Liquor Name Study, January 1969.
68-17. Supplementary Report: Main Ideas, Television Advertising Campaign Study, January 16, 1969.
69-70. Hamm's Beer TV Commercial Tests, February 1969.
69-12. Hamm's Label Design Study Final Report, February 1969.
69-10-11. Exploratory Study of Beer Drinkers' Reactions to Hamm's Advertising, February 1969.
69-10-11. Report on Group Interviews, Two Proposed Television Commercial Campaigns, February 10, 1969.
A continuation of, or adjunct to, the previous folder.
69-6. Hamm's National Family Opinion Beer Consumer Study, February 25, 1969.
69-20. Attitudes Toward Beer in the Negro Market, March 1969.
67-16. Beer Attitude and Usage, March 1969.
69-67. Consumer Awareness of Product Change, Twin Cities and Chicago, March 1969.
LocationBox
142.K.11.3B5Special Report on Metro Chicago Packaged Beer-NLI, March-April 1969.
Patterns of Negro Media Usage and Response to Advertising, April 1969.
69-13. Tabulation and Analysis of Advertising Recall in Billings, Montana, April 1969.
69-80. An Analysis of Hamm's Advertising Recall in the Billings, Montana Test Market, April 4, 1969.
69-1. Status of CATV 1968/69, April 28, 1969.
69-40. A Communications Test of a Print Ad for Waldech Beer, May 1969.
69-5. Beer Survey 9 Cities Food Stores, May 1969.
69-4. Beer Survey 9 Cities Liquor Stores, May 1969.
69-36. Buckhorn Survey, June 1969.
69-14 and 69-38. P.A.C.E. TV Commercials Test Hamm's Beer April 24-May 10, 1969 in Chicago, Illinois, June 2, 1969.
69-3. A Study of the Packaged Draft Problem, June 5, 1969.
69-75. Effectiveness of the Beer is a Beer Campaign, June 20, 1969.
69-65. Beer in the Los Angeles Market, circa summer 1969.
69-34. Awakened Black Consumers Demand Fair Play at the Marketplace, July 1969.
69-15. Proposal for an Awareness/Trial/Preference Study on Behalf of Waldech, July 1969.
69-7a. Background Information on Beer Consumption, August 1, 1969.
69-51. New Product Case History Review, August 1, 1969.
New Product Opportunities Presentation, August 11, 1969.
69-39. Project Orion: A Study of Future Environments and Their Impact, September 1969.
69-83. A Study of Media Habits Among Shoppers at Fifteen Supermarkets in the Black Community in Chicago, September 1969.
69-41 and 69-73. Malt Liquor Taste Test Hamm's Beer in Chicago August 27-September 2, 1965, September 22, 1969.
69-35. Outdoor Advertising and Hamm's Beer, September 30, 1969.
69-33. The Seventies: Decade of the Young Marrieds, October 1969.
Subtitle: The Impact of Young America on Food Marketing Through 1980.
69-81. Chicago Market Study, October 1969.
69-69. A Proposal and Framework for a Program of Basic Consumer Research Relevant to Attitudes and Reactions to Beer and Beer Brands, October 29, 1969.
69-84. A Diagnostic Evaluation of the Situations in Three Proposed Hamm's Commercials--Laurel and Hardy, Hustler, and Fight Bar, November 1969.
69-37. Consumer Attitudes Toward Hamm's Beer in the Minneapolis- St. Paul Market, November 1969.
69-45. Twin Cities Data Book Marketing Research, November 14, 1969.
69-53. No-Return Bottle Study, Chicago/ Los Angeles, December 29, 1969.
70-49. Creative Review and Competitive Beer Advertising 1969-70, 1970.
70-78. Summary of Presentation on Packaged Beer in Metropolitan Los Angeles January-November 1970, 1970. 2 folders.
70-61. Thirteen Group Interviews on Proposed Campaigns for a New Beer, 1970.
70-61a. Interview with Blue Collar People on Three Proposed Campaigns for a New Hamm's Beer, 1970.
70-64. Sport Marketing Plan, 1970.
70-53. Hamm's Beer, by Pinkett, Brown, Black Associates, Inc. Negro Market Study, 1970.
70-72. Advertising on Television vs. Advertising in Print, 1970.
70-77. Summary of Presentation on Packaged Beer in San Francisco January-November 1970, 1970. 2 folders.
70-77. Special Report on San Francisco Packaged Beer-NFI, 1970. 5 folders.
LocationBox
142.K.11.4F670-76. Special Report on Minneapolis- St. Paul Packaged Beer-NLI, 1970. 2 folders.
70-84. Waldech Marketing Plan, 1970-1971.
70-49. Creative Review of Competitive Beer Advertising, January-June 1970.
70-75. Summary of Presentation to Theodore Hamm Brewing Company on Packaged Beer In Metropolitan Chicago, January 1, 1970.
70-32. New Markets Openings Manual, January 9, 1970.
70-55. A Report on Reactions of Beer Drinkers to Three New Hamm's Beer Commercials, February 1970.
70-4. Indianapolis Focus Group Sessions: Bartenders and Consumers, February 1970.
70-56. Exploratory Evaluation of Three Commercials and One Print Advertisement for Hamm's, February 1970.
70-67. Theodore Hamm Brewing Company, February 4, 1970.
Talking points for a presentation of advertising campaign strategy.
70-81. Twin Cities Market Plan, March 9, 1970.
Sport Product Media Planning, March 17, 1970.
70-15. Public Knowledge of Heublein Name, March 31, 1970.
70-78. Special Report on Metro Los Angeles Packaged Beer-NFI, 1970. 5 folders.
70-18. A Study of the Then Came Hamm's Campaign, April 1970.
70-85. A Proposed Advertising and Marketing Program for Waldech Beer, April 2, 1970.
70-27. The U.S. Beer Market, May 1970.
A Summary of Available Information on the Relative Effectiveness of 30-minute vs. 60-minute Versions of the Same Commercial, May 1970.
70-68. A Study of the Proposed Environmental Campaign for the Twin Cities Market, May 1970.
70-20. A Qualitative Study of Attitudes Regarding Super Premium Beer Brands, May 1970.
70-30. Consumer Test of Twelve Copy Claims for Hamm's Beer, May 1970.
70-83. Hamm's and Auto Racing in the U.S.A., May 6, 1970.
70-16. Waldech Bottle Study: Kansas City, Los Angeles, May 26, 1970.
The Young Adults of the 1970's: A Summary of Published Opinions, by Foote, Cone, and Belding, June 1970.
70-18. A Product Evaluation Test of Hamm's New Alcoholic Soft Drink, June 1970.
70-34. Beer and Sports Events Study, June 1970.
The study concluded there was a connection between beer consumption and sporting events.
Point-of-Sale Plan for 1970/71 F.Y., June 11, 1970.
70-37. Simmons Report on Alcoholic Beverages, June 15, 1970.
70-22. A Profit/Loss Analysis of Sixty Selected Promotions, June 19, 1970.
70-25. Brand Demographic Study, July 1970.
70-79. Study of the Hamm's Moog Commercial and 1865 Commercial in St. Louis, July 1970.
70-49. Creative Review of Competitive Beer Advertising, July-December 1970.
70-69. Heublein, Inc. Network Steering Committee Book, July 1, 1970.
70-66. Advertising Test Explorations, July 9, 1970.
College Marketing Corporation Proposal, July 31, 1970.
70-35. A Qualitative Study of Reactions of Beer Drinkers to Three Hamm's Beer Commercials: Hustler, 1865, Moog, July 31, 1970.
70-62. The United Kingdom Market for Shandy, August 1970.
70-36. Hamm's Beer Commercials: Results of Group Viewing and Discussion of 1865, Moog, Hustler, August 18, 1970.
70-70. College Marketing Corporation Proposal, revised, August 27, 1970.
70-39. A Study of Three Concepts for a New Hamm's Product, September 1970.
70-50. A Test of Four Hamm's Commercials, September 1970.
70-86. Personality Study of Paul Newman, September 1970.
Purpose of the study was to determine whether Paul Newman is an acceptable spokesman for the Hamm's brand.
70-82. Exploratory Study of Hamm's Radio Advertising, September 1970.
70-38. An Evaluation of Leading Personalities as a Spokesman for Hamm's Beer, October 1970.
70-57. A Report on the Purchasing Behavior of the Greater Chicago Area Black Population, October 1970.
LocationBox
142.K.11.5B7Hamm's Fact Book, October 1, 1970. 2 folders.
Covers the market, the consumer, Hamm's marketing and media history, advertising themes.
71-32. Consumer Test of Three Copy Approaches for Hamm's, November 1970.
70-46. Los Angeles TV Area Fact Book, November 9, 1970.
70-54. Point of Sale Effectiveness Research: Study of Dominators, November 10, 1970.
70-74. How Women Feel About Pro Football on TV Monday Nights at the Start of the 1970 Season, October 1970.
70-65. Ways in Which Women Economize on the Non-Food Part of their Grocery Store Budget, December 1970.
70-52. Right Time Purchasers Qualitative Evaluation, December 2, 1970.
Chicago Plan, 1971.
71-2. An Exploratory Study of Attitudes Toward Champale, January 5, 1971.
71-1. Right Time Red Flavor Test, January 5, 1971.
71-14. Point of Sale Dominator Study, January 7, 1971.
71-12. Expected Socio-Economic Changes 1970-1980, February 1971.
71-3. Point of Sale Summary Report: Green Bay, Madison, Des Moines, Sioux City, February 1971.
New Beverage Product Tracking and Awareness Study October 1970-February 1971, February 1971. 2 folders.
New Beverage Product Tracking and Awareness Study, Rockford Phase, December 1970-February 1971.
A Study of 9 Theme Lines for Buckhorn Beer, March 1971.
Marketing Plan, Buckhorn Premium Lager Beer, Fiscal 1971/72, April 1971.
71-17. An Exploration of the Chicago Problem, May 1971.
71-19. A Report on Attitudes of Beer Drinkers in Kansas City and Omaha Toward Brotherhood, May 1971.
71-16A. Responses to Product Y Concepts (Phase II), May 5, 1971.
Waldech Super-Premium Beer: Approved Marketing Plan Fiscal 1972, June 21, 1971.
III. Hamm's Image, 1968-1971: Linear Discriminant Functions, July 1971.
The Taste of Waldech as a Function of Image, Label, and Qualitative Measures, in Chicago and Los Angeles, October-November 1971. 2 folders.
The Taste of Preferred Stock as a Function of Age, Image, Similarity, & Qualitative Measures in Chicago, October-November 1971.
Waldech Top Line-MMI Project, December 22, 1971.
Buckhorn Preliminary Marketing Plan, 1972.
Preliminary Waldech Marketing Plan, March 1972.
Chicago Division Media Plan April-December 1973, March 26, 1973.
St. Paul Division Media Plans April-December 1973, March 26, 1973.
Hamm's Beer Spot TV Recap Estimates 41 and 42, Dixie Area (April 1, 1974-September 29, 1974), April 5, 1974.
Beer Image Study Factors, Beldo & Associates, April 23, 1974.
Advertising Study, July 1974.
A Plan to Measure Awareness and Reactions to Hamm's and Burgie in New York Market, September 20, 1974.
A Plan to Evaluate Hamm's Man Commercial, March 3, 1975.

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Expand/CollapseMISCELLANEOUS FILES

LocationBox
142.K.11.5B7Preferred Stock advertising and promotion, undated, 1971-1974. 2 folders.
Preferred Stock: Illustrations, undated.
Photographs and samples of advertising literature and labeling.
LocationBox
142.K.11.6F8Preferred Stock: Outdoor advertising, 1971-1972. 1 folder and 7 volumes.
New markets planning, 1970.
Cooperative advertising program, 1972.
Hamm's purchase of Grain Belt brands, January 19, 1973.
Man, Bear and Beer promotion, 1973.
Burgie Beer marketing, 1974-March 1975.
Jeep promotion, 1975.
Photograph of display items; news release on the two winners; and photographs of the winners with Earl Hammond.
Bob Johnson files: Media plans and budgets, 1972-1974.
Robert Teese files, 1972-1975.
Media and merchandise planning miscellany; outline of a speech (1973); letter speculating on the future of Hamm's (1975).
Jim Wallace files: Advertising and sales miscellany, 1971-1975.
Marketing miscellany, 1973-1974.
Advertising and merchandising campaign, New York City, December 30, 1947.
Advertising literature and visuals, undated.
Photographs, tear sheets, and samples of signage and advertising items.
[0.5 cubic feet empty, letter-size]

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Expand/CollapseFINANCIAL AND ACCOUNTING RECORDS

LocationBox
142.G.1.8F-295. Ledger, 1900-1902. 1 volume.
The ledger is labeled number 5 and was apparently part of a larger set.
[0.4 cubic feet empty, half-oversize]

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Expand/CollapseCATALOG HEADINGS

This collection is indexed under the following headings in the catalog of the Minnesota Historical Society. Researchers desiring materials about related topics, persons or places should search the catalog using these headings.

Topics:
Accounting.
Advertising -- Beer -- Minnesota.
Advertising -- Brewing industry -- Minnesota.
Beer -- Minnesota -- Saint Paul.
Beer.
Breweries -- Minnesota -- Saint Paul.
Breweries.
Brewing industry -- Minnesota.
Industries.
Organizations:
Theo. Hamm Brewing Company -- Accounting.
Places:
Minnesota -- Saint Paul.
Saint Paul (Minn.) -- Industries.
Document Types:
Bookkeeping records.
Photographs.

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