ANNE PRYOR:
An Inventory of Her Knott's Camp Snoopy Marketing Files at the Minnesota Historical Society
Manuscripts Collection
OVERVIEW
| Creator: | Pryor, Anne, creator. | |
| Title: | Anne Pryor Knott's Camp Snoopy marketing files. | |
| Dates: | 1991-1996. | |
| Language: | Materials in English. | |
| Abstract: | Marketing files, including posters, advertisements, video recordings, special events files, strategic plans, construction photographs, stationery, promotion files and coupons, and similar materials of Anne Pryor as the first marketing manager of the Knott's Camp Snoopy indoor amusement park for children at the Mall of America (Bloomington, Minn.). Also included are marketing and tourism plans for the Mall itself. | |
| Quantity: | 0.6 cubic feet (1 partial box and 1 oversize folder in 1 partial box) and 4 master video files: MOV (7.6 GB). | |
| Location: | See Detailed Description for shelf locations. |
HISTORICAL NOTE
Knott's Camp Snoopy was a seven-acre indoor amusement park located in the center court of the Mall of America. It was originally constructed by the then-owners of the Knott's Berry Farm theme park in Buena Park, California, and was themed around the Peanuts comic strip characters created by Minnesota-born cartoonist Charles M. Schulz. The name was later shortened to Camp Snoopy. Pryor, who described herself as an online brand strategist, Linkedin sales trainer, artist, and career coach, worked for ten years at the Valleyfair amusement park (Shakopee, Minn.) in sales and marketing, and from there was recruited to work at Camp Snoopy (1991-1994) where she was involved in marketing, licensing, and sales.
ADMINISTRATIVE INFORMATION
Availability:
The collection is open for research use.
Preferred Citation:
[Indicate the cited item and/or series here]. Anne Pryor Knott's Camp Snoopy Marketing Files. Minnesota Historical Society.
See the Chicago Manual of Style for additional examples.
Accession Information:
Accession number: 17,209
Processing Information:
Catalog ID number: 990089224120104294
DETAILED DESCRIPTION
| Box | |||||||||||
| 147.D.17.2F | 1 | Mall of America: | |||||||||
| Partners in profit: Mall of America tourism and hospitality partnerships, 1991. 1 volume. | |||||||||||
| Mall of America 1993 marketing plan, 1992. | |||||||||||
| Mall of America 1994 marketing plan, circa 1993. | |||||||||||
| Camp Snoopy marketing: | |||||||||||
| Ride names: Memo with Knott's Camp Snoopy (KCS) nomenclature, 1990. | |||||||||||
| Mock-up of Knott's Camp Snoopy stationery, undated, circa 1991. | |||||||||||
| Advertising: Media plans, announcements, and press, 1991-1992. | |||||||||||
| Advertising program development, 1992-1993. | |||||||||||
| Strategic plan (1992-1996), May 1992. 1 volume. | |||||||||||
| Correspondence, marketing organizational chart, and speech, 1992. | |||||||||||
| Summary and vision, March 5, 1992. | |||||||||||
| Marketing/communications plans, media recommendations and supplement, May 1992. | |||||||||||
| 1993 media recommendation and 1993 communications plan, 1992-1993. | |||||||||||
| Creative Resource Center (CRC) projects: Promotional plan development, 1992-1993. | |||||||||||
| Knott's Camp Snoopy approvals, 1993. | |||||||||||
| Media incremental spending, 1993-1994. | |||||||||||
| 1994 budget. | |||||||||||
| Group event sales information, 1992-circa 1996. | |||||||||||
| Camp Snoopy promotions and special events: | |||||||||||
| Pre-opening preview events information and ephemera, 1992. | |||||||||||
| Invitations, undated, 1992-1993. 2 folders. | |||||||||||
| Beagle bucks, undated. | |||||||||||
| KCS gift certificates: Hats off, undated. | |||||||||||
| Mix in/school spectacular, undated. | |||||||||||
| Education, 1993-1994. | |||||||||||
| Birthday parties, undated. | |||||||||||
| Medtronic company picnic at Mall of America: Camp Snoopy advertising packet, 1992. | |||||||||||
| Promotions, 1992-1994. | |||||||||||
| Group sales information, 1992-1994. | |||||||||||
| New Year's Eve plan and ephemera, 1993. | |||||||||||
| Construction photographs and site and car access permit, 1992. | |||||||||||
| Knott's Camp Snoopy News and photographs, 1992. | |||||||||||
| Beagle banner, 1993-1994. | |||||||||||
| Post cards, undated. | |||||||||||
| Time capsule burial, April 23, 1992. | |||||||||||
| Entertainment schedule with point values, 1993. | |||||||||||
| Video recordings: | |||||||||||
| Group sales promo, undated. 1 master video file (6 minutes, 45 seconds): MOV (3 GB). | |||||||||||
| Pepsi: How you'll spend your life/Mall of America ver. 2, undated. 1 master video file (1 minute, 17 seconds): MOV (567 MB). | |||||||||||
| Tour of Knott's Camp Snoopy, March 17, 1992. 1 master video file (5 minutes, 28 seconds): MOV (2.4 GB). | |||||||||||
| KCS grand opening: Feel the pride, undated. 1 master video file (3 minutes, 46 seconds): MOV (1.7 GB). | |||||||||||
| Folder | |||||||||||
| 142.C.9.1 | 1 | Oversize material, undated, 1993. | |||||||||
| Includes photograph of an artist's rendering of Camp Snoopy, holiday poster, and magazine advertisement proof. | |||||||||||
CATALOG HEADINGS
This collection is indexed under the following headings in the catalog of the Minnesota Historical Society. Researchers desiring materials about related topics, persons or places should search the catalog using these headings.
- Topics:
- Amusement parks--Minnesota.
- Marketing.
- Organizations:
- Mall of America (Bloomington, Minn.)
- Document Types:
- Photographs.
- Video recordings (physical artifacts).
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