ARTS DEVELOPMENT ASSOCIATES:
An Inventory of Its Records at the Minnesota
Historical Society
Manuscripts Collection
| | |
| Creator: |
Arts Development Associates,
creator.
|
| Title: | Arts Development Associates
records. |
| Dates: | 1956-2002 (bulk 1969-2002). |
| Language: | Materials in English. |
| Abstract: | Records of Arts Development Associates, a Minnesota-based
arts consulting firm established in 1967. The records include hard copies of client
consultant reports, administrative records, project records, promotional materials,
photographs, audio recordings, historical information, client print materials, and
research files. Records also include biographical information, book publication
information, speeches, seminar and training materials, and writings from its founder
Bradley G. Morison, as well longtime partner consultant and co-author Julie G.
Dalgleish. |
| Quantity: | 6.75 cubic feet (8 boxes and 2 folders
in 1 partial box). |
| Location: | See Detailed Description for shelf
locations. |
The Arts Development Associates (ADA) was founded by former Guthrie Theater public
relations and audience development directors Bradley G. Morison and Kay Fliehr in
January 1967. Originally called Morison and Fliehr Associates, the business grew out
of their audience development work at the Guthrie Theater, which was documented in
their co-authored book In Search of an audience: how an
audience was found for the Tyrone Guthrie Theatre (1968). When founded,
it was the first arts consulting development firm in the United States. Located in
Minneapolis, the firm initially focused on audience development, but evolved to also
focus on long-range planning, facility feasibility analysis, and program
development.
In the early 1970s, the firm also maintained an office in New York City. Early
consultants included Joseph W. Ziegler, Kathleen Ann Cherry, Patricia Ann Mitchell,
and Robert Crawford.
In 1985, Julie Gordon Dalgleish joined the firm as vice president, and soon after
co-authored the book Waiting in the Wings: a larger audience
for the arts and how to develop it (1987) with Bradley Morison, which
proved to be a highly influential text in the area of audience development for
theaters and other cultural organizations. The partnership between the two continued
until Morison stepped down from the firm in the early 2000s. Dalgleish continued her
work with the firm in various leadership roles following Morison's departure,
including president of ADA.
Arts Development Associates (ADA) served a clientèle base throughout the United
States, as well as clients in the UK, Canada, Australia, and New Zealand. Some of
their notable client institutions included the Lincoln Center for the Performing
Arts, the San Francisco Opera, the Old Tote Theatre Company (Australia), the Royal
New Zealand Ballet, Artpark (Buffalo, New York), the Herberger Theater Center
(Phoenix, Arizona), the Kansas City Symphony, the Illusion Theater (Minneapolis,
Minnesota), and the Guthrie Theater.
In 2008, the firm's original founder Bradley G. Morison passed at the age of 83 in
Minneapolis.
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These documents are organized into the following sections:
| | |
| |
| | Consultant reports and related materials |
| | Administration, projects, seminars, promotion, publications, and historical
information |
| | Audiocassettes |
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Availability:
The collection is open for research use.
Preferred Citation:
[Indicate the cited item and/or series here]. Arts
Development Associates Records. Minnesota Historical Society.
See the Chicago Manual of Style for additional
examples.
Accession Information:
Accession number: 17,912
Processing Information:
Processed by: Leif Kopietz, November 2023.
Catalog ID number: 9989845640204294
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DETAILED DESCRIPTION
Includes copies of published consultant reports for various arts institutions
and organizations, as well as supporting research and print materials
(1962-2000).
| | | | | | | | | | | | | |
| Location | Box |
| 144.H.12.6F | 1 | Sharing performing arts resources in the
State of Washington, Vol. 1: needs and goals of twenty Washington
state communities, conducted by Arts Development Associates,
Inc., October 1974-Feburary 1975. |
| | | | | | | | | | | | | |
| | Herberger Theater Center program, December 11, 1985. 1 volume. |
| | | | | | | | | | | | | |
| | First steps toward the creation of an
audience development strategy for the Illusion Theater,
prepared by Arts Development Associates, Inc.: Bradley G. Morison and
Julie G. Dalgleish, principals, March 27, 1989. |
| | | | | | | | | | | | | |
| | A Report to the Harbinger Dance Company:
organizational and operational plans for 1977-1978, created
and submitted by Arts Development Associates, Inc., October 1977. |
| | | | | | | | | | | | | |
| | Coming of age: a report to the Guild of
Performing Arts, submitted by Arts Development Associates,
Inc., February 1977. |
| | | | | | | | | | | | | |
| | A Communications and audience development
plan for Folklore Village, Dodgeville, WI, prepared by
Bradley G. Morison, art consultant, August 1979. |
| | | | | | | | | | | | | |
| | Pathway to promise: a five year plan for
the Duluth Ballet, developed in collaboration with Arts
Development Associates, Inc., Minneapolis, March 1977. |
| | | | | | | | | | | | | |
| | A Report of six focus group sessions with
audience members of the Flint Symphony Orchestra and the Flint
Institute of Music's theater and dance events, prepared by
Arts Development Associates, Inc.: Bradley G. Morison and Julie Gordon
Dalgleish, January 25, 1993. |
| | | | | | | | | | | | | |
| | Some observations on 'marketing the arts in
Denver': a report to the project sponsor from Arts Development,
Inc., submitted by Bradley G. Morison, December 1978. |
| | | | | | | | | | | | | |
| | Directory of the arts: arts organizations of metropolitan Denver
and Boulder, December 1982. 1 volume. |
| | | | | | | | | | | | | |
| | Solving the puzzle of progress for the
David Adler Cultural Center: a report on a study of program goals,
facility needs and a growth scenario to accomplish those
goals, Arts Development Associates, Inc., Bradley G. Morison, June 1991. 1 volume. |
| | | | | | | | | | | | | |
| | Aspen Music Festival summer survey, 1991. |
| | | | | | | | | | | | | |
| | DANCEASPEN: Theater story, 1992. |
| | | | | | | | | | | | | |
| | Dancing with words: the outlines of a
communications and audience development strategy for Dance Alloy,
Pittsburgh's resident professional contemporary dance
company, prepared by Arts Development Associates, Inc., Julie
G. Dalgleish and Bradley G. Morison, October 1989. |
| | | | | | | | | | | | | |
| | Meet the audience six years later: a report
on a 1999 survey of audiences at the Mark Taper Forum and Ahmanson
Theatre in Los Angeles, California, Bradley G. Morison, arts
consultant, June 2000. 1 volume. |
| | | | | | | | | | | | | |
| | Center Theatre Group (CTG), Ahmanson Theatre, 1990s. |
| | | | | | | | | | | | | |
| | Center Theatre Group (CTG), July Focus, 1997. |
| | | | | | | | | | | | | |
| | Towards reality for a dream: report on a
feasibility study: Part I, Chicago Children's Performing Arts
Center,
January 1992. 1 volume. |
| | | | | | | | | | | | | |
| | A Place to make magic: the story of a study
about the interest in, need for, and usage of a performing arts
center for Chicago-area children,
October 23, 1990. 1 volume. |
| | | | | | | | | | | | | |
| | Renovation study Chief Theatre, Pocatello,
Idaho for the Chief Foundation, Arts Development Associates,
Inc., Minneapolis, Minnesota with John von Szeliski, AIA, Costa Mesa,
California, June 1987. |
| | | | | | | | | | | | | |
| | Clowes Memorial Hall: Nucleus for a new
learning universe: a report on the study process exploring a
contemporary mission for Butler University's Performing Arts
Center, Bradley G. Morison, Arts Development Associates,
Inc., December 1994. |
| | | | | | | | | | | | | |
| | Toward a richer cultural life for Oak Park,
River Forest, and Forest Park: a strategic plan for the arts -
1991-1994, created by The Civic Arts Council of Oak Park's
Strategic Planning Task Force in collaboration with Arts Development
Associates, Inc., June 1991. |
| | | | | | | | | | | | | |
| | Meet the audience: a report on a 1993
survey of audiences at the Mark Taper Forum and Doolittle Theatre,
Los Angeles, California, Arts Development Associates, Inc.,
Bradley G. Morison, May 1994. |
| | | | | | | | | | | | | |
| | Affiliate artists: bringing the best to the most, 1984-1985. |
| | | | | | | | | | | | | |
| | Center Theatre Group in the 21st Century: The Culver Theater
Project and Endowment Campaign, 1998. |
| | | | | | | | | | | | | |
| | An Analysis of the administrative
procedures and needs of "rites and reason," Brown University,
submitted by Arts Development Association, Inc., June 1977. |
| | | | | | | | | | | | | |
| | The 1973 Regional Tours of the Center Stage
of Baltimore, MD and the Guthrie Theater of Minneapolis, MN: a
documentary evaluation, by Arts Development Associates, Inc., July 31, 1973. |
| | | | | | | | | | | | | |
| | Interim highlight report on Center Theatre
Group (CTG) audience research: 1993 vs. 1999,
April 13, 2000. |
| | | | | | | | | | | | | |
| | The Boys' Club of Minneapolis: a report on
a five-year plan, submitted by Arts Development Associates,
Inc., July 1978. |
| | | | | | | | | | | | | |
| | Aspen Center for the Performing Arts:
building program, costs, and area design study, submitted to
Arts West Aspen, April 1982. |
| | | | | | | | | | | | | |
| | An Analysis and evaluation of the ticket
voucher program sponsored by Arts Development Services of Buffalo,
New York 1975-1976 Season, Arts Development Associates,
Bradley G. Morison, December 1976. |
| | | | | | | | | | | | | |
| | Artpark: a market survey and analysis,
final report, by Community Services Research and Development
Program, Regional Economic Assistance Center, School of Management,
State University of New York at Buffalo,
October 1983. |
| | | | | | | | | | | | | |
| | A Study of audiences for the American
Conservatory Theatre 1975-1977, conducted with the assistance of
Charles B. Weinberg and Adrian B. Ryans, Stanford University School
of Business, Arts Development Associates, April 1978. |
| | | | | | | | | | | | | |
| | On target: a marketing report to the Ann
Arbor Summer Festival, submitted by Arts Development
Associates, Inc., May 1980. |
| | | | | | | | | | | | | |
| | Artpark 1974: a report on advertising and
promotion, submitted by Arts Development Associates, Inc., 1974. |
| | | | | | | | | | | | | |
| | Artpark and its constituencies - 1979: a
report from Arts Development Associates,
November 1979. |
| | | | | | | | | | | | | |
| | A Report on the marketability of a center
stage tour in the Middle Atlantic states, Joseph Wesley
Zeigler, Arts Development Associates, Inc., June 1974. |
| | | | | | | | | | | | | |
| Location | Box |
| 144.H.12.7B | 2 | Individual town reports: Touring
feasibility study for Center Stage,
June 1974. |
| | | | | | | | | | | | | |
| | Toward rebirth of an audience for the Los
Angeles Philharmonic: the outlines of a long-range audience
development plan as shaped by some staff members, musicians, and
consultants,
April 1999. |
| | | | | | | | | | | | | |
| | Cultural facilities in Marquette: an
exploration of needs and possibilities, Arts Development
Associates, Inc., Minneapolis, Minnesota, March 1978. |
| | | | | | | | | | | | | |
| | Los Angeles Philharmonic, McKinsey, 1997-1999. |
| | | | | | | | | | | | | |
| | The Merriweather Post Pavilion in Columbia,
Maryland: options for the future: a report prepared for The Howard
Research and Development Corporation, by Arts Development
Associates, Inc., Minneapolis, Minnesota, March 1978. |
| | | | | | | | | | | | | |
| | The Vision of the reality of a Performing
Arts Center, Mesa, Arizona: the report of a program and financial
feasibility study for the City of Mesa, Arts Development
Associates, Inc., March 1984. |
| | | | | | | | | | | | | |
| | Mesa Performing Arts Center, program report and appendix, March 14, 1985. |
| | | | | | | | | | | | | |
| | Surveying cultural facilities in the
Mid-America Arts Alliance Region: a report from Arts Development
Associates, Minneapolis, Minnesota,
October 1978. |
| | | | | | | | | | | | | |
| | Change and challenge: the arts in Milwaukee
in the 1980s: a report on the Milwaukee Cultural Inventory and
Forum, sponsored by the Citizens' Governmental Research
Bureau, Arts Development Associates, Inc., April 1980. |
| | | | | | | | | | | | | |
| | The Report on a user survey and operations
policy plan for the State Theater in Minneapolis prepared for the
Minneapolis Community Development Agency, by Arts Development
Associates, Inc., October 20, 1986. |
| | | | | | | | | | | | | |
| | Long Island Performing Arts Center: a
feasibility study, report and appendix, prepared for the New York
State Urban Development Corporation,
1982. |
| | | | | | | | | | | | | |
| | A Report on the cultural component of the
Liberty State Park for the State of New Jersey,
September 6, 1977. |
| | | | | | | | | | | | | |
| | Concert audiences: Change and challenge: a
report and recommendations to the League of New York Music,
September 1968. |
| | | | | | | | | | | | | |
| | Feasibility and planning, Las Vegas
Performing Arts Center, prepared for Las Vegas Performing
Arts Foundation, by John von Szeliski and Associates and Arts
Development Associates and Alfred Gobar Associates, 1997. |
| | | | | | | | | | | | | |
| | Progress! An evaluation of audience
development initiatives carried out during 1991 and 1992, by
Minnesota Center for Book Arts, prepared by Arts Development Associates,
Bradley G. Morison, September 1993. |
| | | | | | | | | | | | | |
| | Minnesota Center for Book Arts: a strategy
and beginning plan for developing a broader, more committed
constituency, created by the MCBA Marketing Task Force, in
collaboration with Arts Development Associates, Bradley G. Morison, July 15, 1991. |
| | | | | | | | | | | | | |
| | Communications and marketing plan for the
Minnetonka Center of Arts and Education, Arts Development
Associates, May 1979. |
| | | | | | | | | | | | | |
| | A Market impact feasibility study to
determine the most appropriate use of the Mann (Pantages) Theater in
downtown Minneapolis, Minnesota, prepared for the Minneapolis
Community Development Agency, prepared by HGA Architects, Inc. and art
consultant Bradley G. Morison, Maxfield Research, Inc., January 1999. |
| | | | | | | | | | | | | |
| | Towards a richer cultural life for Lake
County, prepared by Arts Development Associates, Inc.,
Bradley G. Morison and Julie Dalgleish, principals, September 1990. |
| | | | | | | | | | | | | |
| | A Report to the Kansas City Philharmonic
Association from the Special Long-range Planning Committee,
June 10, 1982. |
| | | | | | | | | | | | | |
| | Putting a commitment to work: a plan for a
Program for Labor and the Arts, prepared by Joseph Wesley
Ziegler, August 1978. |
| | | | | | | | | | | | | |
| | An Iowa Creative Center on the State
Fairgrounds: a feasibility study on the conversion of the cultural
building year-round use, Arts Development Associates, Inc., February 1977. 1 volume. |
| | | | | | | | | | | | | |
| | Climate for creativity: a vision and
strategy for Indianapolis Arts Tomorrow: a report on a process for
developing a city-wide strategic arts plan for Indianapolis,
by Arts Development Associates, Inc., Bradley G. Morison, Julie G.
Dalgleish, and Joseph Wesley Ziegler, June 2, 1987. 1 volume. |
| | | | | | | | | | | | | |
| | Guideposts for tomorrow: a summary report
on a preliminary members needs assessment and council program
evaluation carried out for the Michiana Arts and Science Council in
collaboration with its Study Task Force, by Arts Development
Associates, Inc., Bradley G. Morison and Julie Dalgleish, principals, November 1989. |
| | | | | | | | | | | | | |
| | Vision and reality: report on a preliminary
exploration of the feasibility of cultural facilities in the Morris
area of New Jersey, Arts Development Associates, Inc.,
Minneapolis, Minnesota, October 1983. |
| | | | | | | | | | | | | |
| Location | Box |
| 144.H.12.8F | 3 | Finding a unique cultural concept for New
Brunswick, New Brunswick Tomorrow, February 1979. |
| | | | | | | | | | | | | |
| | Laying the foundation: the Community Consul
for Cultural Affairs in New Brunswick,
1979. |
| | | | | | | | | | | | | |
| | 20 "flagship" communities of New York
State: a report on research conducted on needs, potential sponsors
and facilities for a possible touring program by the New York State
Council on the Arts,
May 1974. |
| | | | | | | | | | | | | |
| | The New York State Council on the Arts
during 1974-1975, per capita and primaries = crisis: a report for
the National Endowment for the Arts, by Joseph Wesley Ziegler
and Perri Foster-Pegg, June 1975. |
| | | | | | | | | | | | | |
| | A Report on the pilot phase of A Nebraska
dialogue on the arts and recommendations for the full
project, Patricia A. Mitchell and Bradley G. Morison, December 1, 1975. |
| | | | | | | | | | | | | |
| | The 1975 New York State Medallion Tour:
countdown to curtain: some ideas for developing audiences for the
performing arts,
1975. |
| | | | | | | | | | | | | |
| | 2 to 1 on the tote: How the Old Tate
Theatre Can double its audience by 1982,
October 1977. |
| | | | | | | | | | | | | |
| | The Omaha Ballet Explosion, 1970s. |
| | | | | | | | | | | | | |
| | Toward a lively and creative future for
I.A. O'Shaughnessy Auditorium: a report on a study conducted for the
College of Saint Catherine, by Arts Development Associates,
Inc., Minneapolis, December 1983. |
| | | | | | | | | | | | | |
| | Performing tree, 1973-1976: measuring three
years of growth, submitted by Arts Development Associates,
Inc., Minneapolis, Minnesota, June 1976. |
| | | | | | | | | | | | | |
| | Building an audience opera and Omaha: a
report and recommendations for the 1976-1977 season,
June 1976. |
| | | | | | | | | | | | | |
| | Options for 1990: report on a study of the
facility needs of The Phoenix Little Theatre and how to meet
them,
January 1986. |
| | | | | | | | | | | | | |
| | Exploring the world of voices and
instruments with Philip and friends and the Plymouth Music Series of
Minnesota, The Plymouth Music Series of Minnesota Audience
Development Task Force and Bradley G. Morison, Arts Development
Associates, February 1994. |
| | | | | | | | | | | | | |
| | City of Pontiac operations and research
analysis, final report and appendices, Touche Ross & Co., September 1980. 2 volumes. |
| | | | | | | | | | | | | |
| | The Common: an extraordinary place,
December 1975. |
| | | | | | | | | | | | | |
| | A Convention and Cultural Center for
Salmon, Idaho: a report on a programming and feasibility
study,
January 1985. |
| | | | | | | | | | | | | |
| | Visions of '88: the outline of a five-year
plan for the continuing evolution of the San Antonio Performing Arts
Association,
May 16, 1983. |
| | | | | | | | | | | | | |
| | Bridges: a report on an exploration of the
possibilities in a heritage and cultural bridge concept for
Fargo/Moorhead,
October 1976. |
| | | | | | | | | | | | | |
| | Strategy for the '80s: a marketing plan for
the Saint Paul Chamber Orchestra,
August 1980. |
| | | | | | | | | | | | | |
| | A Workbook on how to develop audiences and
memberships and promote touring dates for the Prairie Wind Players,
Barrett, Minnesota, prepared by Arts Development Associates,
Inc., Minneapolis, Minnesota, Bradley G. Morison and Julie G. Dalgleish,
principals, May 2, 1990. |
| | | | | | | | | | | | | |
| | Building a family: a long-range plan for
developing larger, more committed audiences for the Sacramento
Symphony in the 1990s and beyond,
October 1989. |
| | | | | | | | | | | | | |
| | A Report and recommendations on the Quad
Cities cultural survey, prepared by the study team from Arts
Development Associates, Inc., May 1975. |
| | | | | | | | | | | | | |
| | New York State Medallion Tour evaluation, June 1975. |
| | | | | | | | | | | | | |
| | Santa Barbara County Bowl management and
master plan study, phase 1,
October 1985. |
| | | | | | | | | | | | | |
| | A Vision for Santa Maria: an arts and
recreation campus at the Veteran's Memorial Center: a report from
Arts Development Associates, Inc., Minneapolis, Minnesota,
April 1983. |
| | | | | | | | | | | | | |
| | Report memorandum: Phase 1: assessment for
potential reuse of the Mann and Shubert Theaters, prepared
for Maxfield Research, Inc., by Bradley G. Morison and John von
Szeliski, November 12, 1997. |
| | | | | | | | | | | | | |
| | A Market feasibility study to determine
potential reuse of the Shubert and Mann (Pantages) Theaters in
downtown Minneapolis, Minnesota, prepared for the Minneapolis
Community Development Agency, prepared by arts consultant Bradley G.
Morison and John von Szeliski of JVSA Architects, Maxfield Research,
Inc., December 1997. |
| | | | | | | | | | | | | |
| | The Shubert Theater: needs and use
assessment, prepared for Artspace Projects, Inc., April 5, 1998. |
| | | | | | | | | | | | | |
| | Open space and recreation plan, Sierra
Vista, Arizona,
approximately 1984. |
| | | | | | | | | | | | | |
| Location | Box |
| 144.H.12.9B | 4 | Visions of realities of an arts and
conference center for Sierra Vista, Arizona,
December 1984. |
| | | | | | | | | | | | | |
| | Sections 2 and 36, master planning
principles, Sierra Vista, Arizona,
May 1986. |
| | | | | | | | | | | | | |
| | "...for a town of any size!" A Plan for
developing and enriching the cultural life of the Sioux City
Area, Arts Development Associates, Inc., August 1975. |
| | | | | | | | | | | | | |
| | Options for the future of the space theater
on the Snowmass Village Mall: the report on a study carried out for
the Snowmass Village Town Council and its Cultural Arts
Committee, by Bradley G. Morison, Arts Development
Associates, Inc., Minneapolis, Minnesota, September 30, 1991. |
| | | | | | | | | | | | | |
| | Exploring a South Mountain amphitheater:
the report on a study of the need for an outdoor amphitheater in
Phoenix and the feasibility of locating it in South Mountain
Park,
May 1986. |
| | | | | | | | | | | | | |
| | Outdoor drama in Southern Illinois: a
feasibility study, College of Communications and Fine Arts, Southern
Illinois Coalition,
1987. |
| | | | | | | | | | | | | |
| | Presentation to the State of New Mexico
Office of Cultural Affairs for a planning study for the development,
implementation, and design for a Hispanic Cultural Center in
Bernalillo County, August 21, 1987. |
| | | | | | | | | | | | | |
| | Artswatch: the present and the future of
Tampa's Festival of the Arts: a report on a study conducted for the
Board of Trustees of Artswatch, by Arts Development
Associates, Inc., Bradley G. Morison, President, June 1984. |
| | | | | | | | | | | | | |
| | Toward the liveliest arts: The Tennessee
Arts Commission plan for the 1980s, Arts Development
Associates, Inc., Minneapolis, Minnesota, January 1983. |
| | | | | | | | | | | | | |
| | Texas Opera Theater packet, marketing ideas, 1979. |
| | | | | | | | | | | | | |
| | Texas Regional study, 1980-1981. |
| | | | | | | | | | | | | |
| | Toward a new audience: a report on a
continuing workshop in audience development, Theatre Communications
Group,
June 1967. |
| | | | | | | | | | | | | |
| | Project Future: a ten year plan for the
development of audience, funds, and facilities for the Trinity
Square Repertory Company, Providence, Rhode Island,
Morison/Fliehr Associates, Minneapolis, March 19, 1968. |
| | | | | | | | | | | | | |
| | Planting one foot in the mainstream: the
beginnings of a five-year plan for University Community Video: a
report from Arts Development Associates, Bradley G. Morison, June 1983. |
| | | | | | | | | | | | | |
| | Valley Festival Amphitheater and Cultural
Park: an assessment of need, interest, and potential market,
September 9, 1987. |
| | | | | | | | | | | | | |
| | The Valley Festival Amphitheater at Moraine
Valley Community College: a design, siting, operating, and costs
feasibility study, Arts Development Associates with Wight and
Company and Jerit-Boys, Inc., August 1988. |
| | | | | | | | | | | | | |
| | Cultural planning report for the City of
Warwick, Rhode Island, prepared by The Wolf Organization,
Inc., September 1986. |
| | | | | | | | | | | | | |
| | Planning a centennial celebration for
Watertown, South Dakota: a report, by Arts Development
Associates, Minneapolis, Minnesota, April 1978. |
| | | | | | | | | | | | | |
| | Wheeler Opera House, Aspen, Colorado:
schematic design and program analysis,
May and August 1980. |
| | | | | | | | | | | | | |
| | The Wheeler Plus: an approach to the
development of performing arts facilities for Aspen and the Roaring
Fork Valley, Arts Development Associates, Inc., Minneapolis,
Minnesota, October 1979. |
| | | | | | | | | | | | | |
| | Continuing the pursuit of excellence: a
report of an evaluation and planning study for the William Jewell
College Fine Arts Program,
April 1985. |
| | | | | | | | | | | | | |
| | Arts Development Associates (ADA) at Blueberry contact sheets and
negatives, June 12-14, 1998. |
| | | | | | | | | | | | | |
| | Guthrie Theater: |
| | | Analysis of the Guthrie Theatre audience, prepared for the
Minnesota Theatre Company Foundation, December 1963. |
| | | Preliminary report: an analysis of
those attending the Guthrie Theatre during 1962-1963,
prepared for Minnesota Theatre Company Foundation, Twin Cities
Marketing and Research Department: Batton, Barton, Durstine, and
Osborne, Inc., undated. |
| | | A Decade: a report and analysis of the
Guthrie Theater audience of 1973 and how it compares with the
first season, Arts Development Associates, Inc., April 1974. |
| | | Guthrie Theater: Research project on Rush Line users
conducted and prepared by Jill Stubbs and Tim Holt, 1993-1994. |
| | | Theater Touring Pilot Project report, 1973 November-December. |
| | | Curtain call: a photographic record of
Season '66: Minnesota Theatre Company and Tyrone Guthrie
Theatre, Minneapolis,
1966. |
| | | Guthrie theatergoers: personal interviews, June 1983. |
| | | Guthrie audience statistics, 1977-1978, 1989-1995. |
| | | Guthrie Theater consumer research reports, 1979, 1981. |
| Location | Box |
| 144.H.12.10F | 5 | | A Plan of strategy for promotion,
publicity, and public relations for the Tyrone Guthrie Theatre
1963 Season,
October 1962. |
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Consists of: minutes and resolutions; correspondence with clients; client
print materials; project planning materials and reports; speeches and
writings prepared by Bradley G. Morison, including drafts and notes;
workshop and seminar training materials; promotion, correspondence, reviews,
and notes regarding the two book publications: In
search of an audience: how an audience was found for the Tyrone Guthrie
Theatre and Waiting in the Wings: a larger
audience for the arts and how to develop it; biographical
information on Bradley Morison and Julie Dalgleish; and photographs,
promotional materials, and historical information for Arts Development
Associates (1956, 1967-2001).
| | | | | | | | | | | | | |
| Location | Box |
| 144.H.12.10F | 5 | Wings archives, 1993-1995. |
| | | Correspondence and notes regarding royalties paid to Bradley G. Morison
and Julie Dalgleish for their co-authored book Waiting in the Wings. |
| | | | | | | | | | | | | |
| | Texas Opera Theater: The Barber of Seville, press kit, 1984-1985. |
| | | | | | | | | | | | | |
| | Saint Louis Seminar - - Second Day: External communication:
talking to potential audience and your community, February 27, 1988. |
| | | | | | | | | | | | | |
| | "In common: a role for the arts in reuniting America," by Bradley
G. Morison, Arts Development Associates, January 1995. |
| | | Speech draft. |
| | | | | | | | | | | | | |
| | Arts Development Associates meetings: proofs, slides, and
negatives, 1974-1975. |
| | | | | | | | | | | | | |
| | Pound Ridge negatives, prints, and contact sheets, 1970s. |
| | | | | | | | | | | | | |
| | Miscellaneous Arts Development Associates stationery, and print
materials, clippings, and reports from clients, 1970s-1980s. |
| | | | | | | | | | | | | |
| | Oklahoma Arts and Humanities Council, Mid-America Arts Alliance
(MAAA): Kansas City Philharmonic, promotion kit, undated. |
| | | | | | | | | | | | | |
| | Children's Theatre photographs, contact sheets, and negatives, 1970s. |
| | | | | | | | | | | | | |
| | Minnesota Center for Book Arts (MCBA): Brad's reports, 1991, 1993. |
| | | | | | | | | | | | | |
| | Arts Development Associates: 20th mailing, 1987. |
| | | | | | | | | | | | | |
| | Questionnaire mailings, client newsletters, brochures, and other
print materials, undated, 1980s-2001. |
| | | | | | | | | | | | | |
| | Miscellaneous Arts Development Associates photographs and slides, undated, 1987, 1989. |
| | | | | | | | | | | | | |
| | Arts for children Twin Cities: 1969: a
study conducted for the Junior League of Minneapolis, Inc. and the
Minnesota State Arts Council, Arts Development Associates, June 1969. |
| | | | | | | | | | | | | |
| | "The Doorways Project: Explorations of a new approach to learning
the perspective skills that help us enjoy a whole new dimension of
life," by Julie Gordon Dalgleish and Bradley G. Morison, February 1994. |
| | | Proposal paper. |
| | | | | | | | | | | | | |
| | "Matchmakers to magic: New perspectives on the contemporary
audience development process," by Julie Gordon Dalgleish and Bradley G.
Morison, presented at Riverside Studios in London, England. Affairs of
the Art Symposia sponsored by the Arts Council of England, March 30-April 1, 1996. |
| | | | | | | | | | | | | |
| | Arts Development Associates promotion: |
| | | Twentieth birthday, 1987. |
| | | Testimonials and references, 1977. |
| | | Photographs and art, 1970s. |
| | | Brochures, undated. |
| | | | | | | | | | | | | |
| | Arts Development Associates memos to clients and friends, 1971-1973, 1980. |
| | | | | | | | | | | | | |
| | Printed piece samples, 1970s. |
| | | | | | | | | | | | | |
| | A Proposal to the City of San Antonio for a
series of seminars, workshops, and consultations for San Antonio
arts and cultural organizations, submitted by Arts
Development Associates, Inc., Minneapolis, Minnesota, Bradley G. Morison
and Julie G. Dalgleish, September 19, 1986. |
| | | | | | | | | | | | | |
| | A Report of three surveys conducted for the
Minnesota Symphony Orchestra Association,
March 12, 1956. |
| | | | | | | | | | | | | |
| | SPCO audience survey: February-March 1985:
preliminary report to the Marketing Committee, Arlene
Goodman, Associate Director of Marketing Research, The Pillsbury
Company, November 21, 1985. |
| | | | | | | | | | | | | |
| | Tenth anniversary press release, 1977. |
| | | | | | | | | | | | | |
| | Julie Dalgleish, 1969. |
| | | Includes questionnaire information mailers and a draft version of her
study Arts for children Twin Cities: 1969: a study
conducted for the Junior League of Minneapolis, Inc. and the
Minnesota State Arts Council (June 1969). |
| | | | | | | | | | | | | |
| | "Listen for me in the stars," 1992-1993. |
| | | Play scene script and clippings. |
| | | | | | | | | | | | | |
| | Arts Development Associates - Bradley G. Morison notes, undated, 1968. |
| | | | | | | | | | | | | |
| | Saturday Review article, Bradley G. Morison, 1970-1971, 1973. |
| | | | | | | | | | | | | |
| | ADA-Gen: Brilliant thoughts, 1970s, 1988. |
| | | | | | | | | | | | | |
| | Arts Development Associates/Bradley G. Morison: Advertising
speech, undated. |
| | | | | | | | | | | | | |
| | Arts Development Associates/Bradley G. Morison: State Council
speech, October 1970. |
| | | | | | | | | | | | | |
| | NALAA Seminar, June 4-5, 1993. |
| | | Includes speech draft. |
| | | | | | | | | | | | | |
| | Sangomon State University paper: "The Challenge of change," by
Bradley G. Morison and Julie Gordon Dalgleish, 1987. |
| | | | | | | | | | | | | |
| | Keith Diggle, 1988-1989. |
| | | Correspondence, a key note speech, clippings, and related materials from
Keith Diggle from Rhinegold Publishing, Ltd., who published Waiting in the Wings, the book co-authored by
Bradley G. Morison and Julie Dalgleish. |
| | | | | | | | | | | | | |
| | "Looking at the future in the rear view mirror," Bradley G.
Morison, September 27, 1989. |
| | | Speech notes. |
| | | | | | | | | | | | | |
| | Seminars - Pitts/Ames/DUB, September 8, 1989. |
| | | Presentation notes for presentations held in various locations in
Iowa. |
| | | | | | | | | | | | | |
| | Illinois Arts Council paper on access, September 1987. |
| | | | | | | | | | | | | |
| | Edmonton, Alberta, October 15, 1992. |
| | | Notes from Alberta Showcase - Professional Development Seminar. |
| | | | | | | | | | | | | |
| Location | Box |
| 144.H.13.7B | 6 | Seminars - Bradley G. Morison, 1983-1991. |
| | | | | | | | | | | | | |
| | Workshop and speeches notes, 1980s-1990s. |
| | | | | | | | | | | | | |
| | Book II: graphics, undated. |
| | | | | | | | | | | | | |
| | Why some people drop their Guthrie
subscriptions: a report on two focus groups conducted in January and
February 1995, by Bradley G. Morison, Arts Development
Associates, May 4, 1995. |
| | | | | | | | | | | | | |
| | Toward reality for a dream: report on a
feasibility study: Part 1, Chicago Children's Performing Arts
Center, January 1992. |
| | | | | | | | | | | | | |
| | The Central Phoenix Theatre Study Project,
submitted to the Central Phoenix Study Committee and the Arizona
Commission on the Arts, by Arts Development Associates,
Bradley G. Morison, President and CITIWEST, William B. Fleissig, William
R. Morrish, and Peter VanDine, early 1980s. |
| | | | | | | | | | | | | |
| | Report memorandum: Phase I: assessment for
potential reuse of the Mann and Shubert Theaters, prepared
for Maxfield Research, Inc., by Bradley G. Morison and John von
Szeliski, November 12, 1997. |
| | | | | | | | | | | | | |
| | Interim progress report on the new audience
development strategy being implemented for the Plymouth Music Series
1994-1995 Season, Bradley G. Morrison, Arts Development
Associates, Inc., February 1995. |
| | | | | | | | | | | | | |
| | 'Good enough' isn't, undated. Flyer with quote from Bradley G. Morison. |
| | | | | | | | | | | | | |
| | Arts Development Associates promotion and Bradley G. Morison
biography, 1980s-2002. |
| | | | | | | | | | | | | |
| | In Common, February 1995. |
| | | | | | | | | | | | | |
| | Bradley's sometimes
journal, 1989-1990. |
| | | Serial created and written by Bradley Morison. |
| | | | | | | | | | | | | |
| | Arts Development Associates 25th, 1972-1973, 1992. |
| | | | | | | | | | | | | |
| | Waiting in the Wings promotion:
|
| | | Wings promotions, clips, etc., 1987-1989. |
| Location | Box |
| Shelf S-9-A (Room B-105.7) | 8 | | SNRA Auto Tour, undated. 1 audiocassette. |
| | | | | | | | | | | | | |
| Location | Box |
| 144.H.13.7B | 6 | Arts Development Associates, Inc. Productions (ADAP) --
background, 1975. |
| | | | | | | | | | | | | |
| | Movement Theater International (MTI) Dance Now, 1993-1994. |
| | | | | | | | | | | | | |
| Location | Box |
| Shelf S-9-A (Room B-105.7) | 8 | Dance Now audio recording, approximately 1994. 1 audiocassette. |
| | | | | | | | | | | | | |
| Location | Box |
| 144.H.13.7B | 6 | Minnesota Jewish Theatre Company plan, 1998-1999, 2001. |
| | | | | | | | | | | | | |
| | Children's Theatre Company Club, April 13, 1995. |
| | | | | | | | | | | | | |
| | Clowns, jesters, and fools: mirrors of
humanity through all time, published by the Institutions of
Flint, Michigan, Cultural Center, 1992. |
| | | Includes a copy of the publication, slides, negatives, and prints. |
| | | | | | | | | | | | | |
| | Remarks made by Bradley G. Morison to the Minneapolis Heritage
Preservation Commission, October 9, 2001. |
| | | | | | | | | | | | | |
| | Arts Development Associates archives, 1970s-1990s. |
| | | | | | | | | | | | | |
| | Arts Development Associates - Bradley G. Morison: In search of an audience, 1969-1970. |
| | | Includes book reviews of the publication In search
of an audience: how an audience was found for the Tyrone Guthrie
Theatre by Bradley G. Morison and Kay Fliehr. |
| | | | | | | | | | | | | |
| | Arts Development Associates minutes and resolutions, 1970s-1990s. |
| | | | | | | | | | | | | |
| | Julie Gordon Dalgleish, 1985. |
| | | | | | | | | | | | | |
| | A Report on dialogue on the arts: a public
planning project of the Nebraska Arts Council, Arts
Development Associates, Inc., August 1976. 1 volume. |
| | | | | | | | | | | | | |
| | Cultural explorations in metropolitan
Denver: a fact finding and planning project, Arts Development
Associates, Inc., Minneapolis, Minnesota, December 1981. 1 volume. |
| | | | | | | | | | | | | |
| Location | Box |
| 144.H.13.8F | 7 | The Lincoln Center Institute Project, 1993-1994. 2 folders. |
| | | | | | | | | | | | | |
| | A Book about Artpark, final draft: working title: Inadvertent greatness: a tale of the arts,
government, and Earl W. Brydges Artpark, Bradley G. Morison,
Arts Development Associates, July 1983. 2 folders. |
| | | | | | | | | | | | | |
| Location | Box |
| 142.G.2.1B-1 | 9 | Artpark: The Program in Visual Arts,
published by Artpark, Lewiston, New York, 1976. |
| | | | | | | | | | | | | |
| Location | Box |
| 144.H.13.8F | 7 | Photographs for Arts Development Associates Productions (ADAP), undated. |
| | | | | | | | | | | | | |
| | Pound Ridge prints, 1970s. |
| | | | | | | | | | | | | |
| | Squiggle P.S. 9 and 44 prints and negatives, approximately 1971. |
| | | | | | | | | | | | | |
| | Carnegie study prints and negatives, April 1971. |
| | | | | | | | | | | | | |
| Location | Box |
| 142.G.2.1B-1 | 9 | Oversize photograph: Arts Development Associates
employees, 1970s. |
| | | | | | | | | | | | | |
| | A Thousand miles of mountains: the musical
story of a great adventure in railroading, narrated by
Raymond Massey and written and produced by Bradley G.
Morison, 1964. 1 sound disc : 33 1/3 rpm ; 12 in. |
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| | | | | | | | | | | | | |
| Location | Box |
| Shelf S-9-A (Room B-105.7) | 8 | "Browsing through the bookshelf," Guthrie Theater Demo Radio
Show, 1973. 2 audiocassettes. |
| | | | | | | | | | | | | |
| | Dr. Westerberg, Arts Development Associates, Inc. Productions
(ADAP), undated. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Children's Theatre Company production of: "Hang on to your
head," 1972. 1 audiocassette. |
| | | | | | | | | | | | | |
| | "New adventures in entertainment," 1963. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Minnesota Theatre Company season, 1966. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Artpark super-spot (w. cannon), undated. 1 audiocassette. |
| | | | | | | | | | | | | |
| | J. Irwin Miller's quote, undated. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Jessica Tandy tribute, undated. 1 audiocassette. |
| | | | | | | | | | | | | |
| | New York State Medallion Tour: an interview with Bill
Baird, 1975. 1 audiocassette. |
| | | | | | | | | | | | | |
| | FIM: "Nutcracker," November 13, 1990. 1 audiocassette. |
| | | | | | | | | | | | | |
| | FIM: "Free at last" Radio, undated. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Henry Adams-Nelson and Christy Harris - Great Woods
ASOL, undated. 1 audiocassette. |
| | | | | | | | | | | | | |
| | American Symphony Orchestra League Conference: AS0-809 "Coping
with a crisis," Mitchell, Pastreich, and McGlaughlin, 1988. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Wellstone, February 14, 1997. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Bradley G. Morison conversation with David Hawkinson regarding
government and arts, August 16, 1975. 2 audiocassettes. |
| | | | | | | | | | | | | |
| | Guthrie: "Browsing thru the bookshelf" demo shows, 1973. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Bill McG/Copland, undated. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Jessica Tandy, undated. 1 audiocassette. |
| | | | | | | | | | | | | |
| | J. Irwin Miller and Leonard Bernstein, undated. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Hawkinson No. 3, March 23, 1974. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Discussions w/McG, 1st concert, 1984-1985 season, approximately 1984. 1 audiocassette. |
| | | | | | | | | | | | | |
| | New York State Medallion Tour: "The Member of the wedding and
Pinocchio," radio spots, 1975. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Hartford Ballet: "Ballets Jazz De Montreal," December 30, 1991. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Herb Pilhofer: "Olympus One," undated. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Guthrie Theater, undated. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Joe: interview, Side 1, (February 12, 1996) and Bradley G.
Morison and Don Anderson, Side 2, (August 22, 1975), 1975, 1996. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Daniel Hudson Burnham quote, undated. 1 audiocassette. |
| | | | | | | | | | | | | |
| | Guthrie, miscellaneous, 1974. 1 audiocassette. |
| | | | | | | | | | | | | |
| | We're still here! Arts Development Associates, Inc.,
1967-1992, August 1992. 1 audiocassette. |
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This collection is indexed under the following headings in the catalog of the
Minnesota Historical Society. Researchers desiring materials about related topics,
persons or places should search the catalog using these headings.
- Topics:
- Theater audiences.
- Art centers.
- Art consultants -- Minnesota -- Minneapolis.
- Arts and society.
- Arts audiences.
- Persons:
- Dalgleish, Julie Gordon,
author.
- Fliehr, Kay, author.
- Morison, Bradley G.,
author.
- Von Szeliski, John, 1934-
author.
- Zeigler, Joseph Wesley,
author.
- Cherry, Kathleen Ann,
author.
- Mitchell, Patricia Ann,
author.
- Document Types:
- Audiocassettes.
- Photographs.
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