ZOOLOGICAL BOARD: DEVELOPMENT DIVISION

An Inventory of Its Public Relations/Marketing Files at the Minnesota Historical Society

Government Records

OVERVIEW


	Creator:	Minnesota State Zoological Board. Development Division.
	Title:	Public relations/marketing files.
	Dates:	1977-1991.
	Language:	Materials in English.
	Abstract:	Correspondence, reports, statistics, charts, photographs/slides, schedules, legal documents, and studies documenting all aspects of the zoo's promotion and marketing activities, particularly advertising, attendance figures, corporate promotions, education, market research, and special events. Topics covered in significant detail include weekly reports of animal health and management (1988-1989, March-May 1990), animal transaction reports - lists of births, deaths, loans, sales, and purchases (1985-1989), billboard and bus advertising (1983-1985), coordination with China to establish a golden monkey exhibit (1984-1987), Dayton's red panda exhibit holiday promotion (1981-1982), marketing research and plans, the zoo's monorail, visitor responses, whale expedition publicity (1977), and a working relationship with several public relations/advertising firms, particularly Coleman and Christison, Inc. (1981-1982), Media Impressions (1987-1990), and Mona, Meyer & McGrath (1987-1989).
	Quantity:	2.4 cubic feet (1 box and 2 partial boxes).
	Location:	See Detailed Description for shelf locations.

Also correspondence files of Marcy Dowse, Marketing and Public Relations Manager (1988-1989), and Julie Lee, Communications Director (1990), and press releases (1977-FY1990). There are also numerous publicity photographs in the 1977-1979 files.

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ADMINISTRATIVE INFORMATION

Availability:

The collection is open for research use.

Preferred Citation:

[Indicate the cited item and/or series here]. Minnesota State Zoological Board. Development Division. Public Relations/Marketing Files. Minnesota Historical Society.

See the Chicago Manual of Style for additional examples.

Accession Information:

Accession number(s): 991-80; 994-111; 2007-42

Processing Information:

Catalog ID number: 001731499

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DETAILED DESCRIPTION


Location
103.C.17.1B	Administration, Dept. of: Management Analysis Study, 1982.
		Done at the request of the governor.


		Advertising agency [Coleman and Christison, Inc.]:
			Call reports, 1981.
			Contract, 1981.
			Major projects, 1981-1982.


		Advertising comparisons, FY1980-FY1982.


		Advertising proposals:
			BBDO, 1987.
			Colle and McVoy, 1990.
			M. R. Bolin, 1987.


		American Association of Zoological Parks and Aquariums: Annual conference in Minnesota, 1986.


		Animal Health Committee: Minutes, February-April 1989.
			Mainly weekly reports on individual animals.


		Animal Management Committee: Minutes, January 1988-December 1989; March-May 1990. 3 folders.
			Weekly minutes; cover medical, acquisition/disposition, conservation/research, and committee reports.


		Animal transaction reports, 1985-1989. 3 folders.
			Lists of births, deaths, and miscellaneous transactions (loans, sales, and purchases) regarding animals at the zoo.


		Attendance history, FY1979-FY1989.


		Beastly Ball (member party), 1988-1989.


		Billboard advertising, 1983-1985.
			Includes photographs and slides, maps, and location sheets of outdoor advertising signs, bus shelters, and bus panels.


		Budget, 1981-1982.


		Calendar of events, 1989.


		China, 1984-1987. 2 folders.
			Includes correspondence, publicity, and minutes of meetings of the Minnesota/Shaanxi Committee and the Golden Monkey Committee, documenting efforts to bring a giant panda exhibit to MZG and establishing the golden monkey exhibit.


Location
103.C.17.2F		China, 1984-1987. 4 folders.


		Dayton's cooperation, 1981-1982.
			Holiday promotion connected to the red panda exhibit.


		Development Priority Study, 1988.


		Discount program, 1981.


		Dowse, Marcy, Marketing and Public Relations Manager, correspondence, 1988-1989.
			Sampling of routine and kiddie letters, requests for information, and comments about MZG.


		Earth Day, 1990.


		Education brochures, 1987.


		Governor's inaugural events, 1991.
			Minnesota Environment Day, January 9; includes information on appearance of two wolves used in the movie, Dances With Wolves.


		Graphics analysis, MZG signage, 1988.


		Lee, Julie, Communications Director, correspondence and memos, 1990. 2 folders.


		Legislative issues, 1988.


		Legislature, 1990.


		Magazine, FY1990.
			Covers layout, ideas, and production schedule.


		Market Research, 1988-1991. 3 folders.


		Market research and strategic market planning, 1990.


		Marketing, 1986-1989.


		Marketing memos, 1981.


		Marketing plans, 1977-1986, FY1990. 7 folders.


		Marketing reports, 1985-1986. 2 folders.


		Marketing strategy, 1981.


		Martin Williams Ad Agency, 1991.


		Media Impressions, 1987-1990.


		Mona, Meyer, & McGrath (public relations), 1987-1989.


Location
103.C.17.3B		Monorail, 1979-1985.


		Photo contest, 1987.


		Photographs, unidentified, [1970s-1980s].


		Press releases, 1977-FY1990. 8 folders.
			Numerous publicity photographs in 1977-1979.


		Promotion agreements, 1989-1990.


		Public Programs Division manual, 1981-1982.


		Public relations, 1978-1980.


		Public service announcements [PSA] analysis, 1981.


		Solar exhibit, 1979.
			Includes photograph and slides.


		Special events/promo schedules, 1981.


		Visitor research, 1989.
			Questionnaires, research proposals, and correspondence.


		Visitor responses, 1978-1987.
			This is a sample selection. There was a total of 6 inches of visitor responses from which this random sample was made for illustrative purposes. Non-sample responses were discarded.


		Visitor survey: Whales, 1981.


		Whale publicity: Expedition, 1977.
			Press releases, fact sheets, and 1977 Whale Walk press kit.


		Whale report, 1988.


		Whales: Board minutes, correspondence surrounding issue, 1987.


		Zoo Study Committee. Correspondence and report, 1985-1986.
			Includes Report of the Special Zoo Study Committee on Governance Options for the Minnesota Zoo, January 1986.


		Zoo Walk '79, 1979.


		ZooPlan Associates, Inc.: Consultant's reports, 1985.
			Reports on theme/common goal study.

CATALOG HEADINGS

This collection is indexed under the following headings in the catalog of the Minnesota Historical Society. Researchers desiring materials about related topics, persons or places should search the catalog using these headings.

Topics:: Advertising -- Bus lines -- Minnesota.; Advertising, Outdoor -- Minnesota.; Animal handling -- Minnesota.; Billboards -- Minnesota -- Photographs.; Captive marine mammals -- Minnesota.; Corporations -- Charitable contributions -- Minnesota.; Golden snub-nosed monkey -- Minnesota.; Marketing research -- Minnesota; Marketing -- Minnesota.; Monorail railroads -- Minnesota.; Red panda -- Minnesota.; Special events -- Marketing; White whale -- Minnesota.; Wild animal collecting -- Minnesota.; Zoo animals -- Minnesota -- Mortality.; Zoo animals -- Health -- Minnesota.; Zoo attendance -- Minnesota.; Zoos -- Minnesota -- Educational aspects.; Zoo visitors -- Public opinion -- Minnesota.

Persons:: Dowse, Marcy.; Lee, Julie.

Organizations:: Coleman and Christison, Inc.; Dayton's (Department store); Media Impressions (Firm).; Mona, Meyer & McGrath (Firm)

Places:: China -- Foreign relations -- 1976-.

Document Types:: Photographs.; Press releases.

Functions:: Publicizing.

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ZOOLOGICAL BOARD: DEVELOPMENT DIVISION

OVERVIEW

SCOPE AND CONTENTS

ADMINISTRATIVE INFORMATION

DETAILED DESCRIPTION

CATALOG HEADINGS