gr03682.xml Zoological Board: Visitor Services Program Division: An Inventory of Its Conrad (Ladd) Files at the Minnesota Historical Society Minnesota Historical Society
St. Paul, MN.

Government Records

 Finding aid encoded by Meagan Kellom May 2026 Finding aid written in English. OVERVIEW Minnesota Historical Society Minnesota State Zoological Board. Visitor Services Program Division. Conrad (Ladd) Files. 1979-1981. Materials in English. Files kept by Ladd Conrad, Business Services Manager, documenting his activities in promotion, safety, scheduling, marketing, and general operations. Includes weekly media contact sheets, monthly recaps of paid advertising, questionnaires and studies, donation of zoo promotional items for non-profit fundraisers, reports, statistics, and a substantial amount of correspondence with the general public concerning all aspects of the zoo's operations. 0.4 cubic feet (10 folders in partial box). See Detailed Description for shelf locations. SCOPE AND CONTENTS

There is also a set of advertising agency selection files (1980-1981) containing agency proposals, reviews of the proposals, and related correspondence. The firm of Coleman & Christison, Inc. submitted the winning proposal.

 CATALOG HEADINGS Topics: Advertising -- Minnesota. Public relations -- Zoos -- Minnesota. Zoos -- Minnesota -- Administration. Zoos -- Minnesota -- Safety measures. Persons: Conrad, Ladd. Organizations: Coleman and Christison, Inc. Minnesota Zoological Garden -- Public relations. Functions: Publicizing. ADMINISTRATIVE INFORMATION Preferred Citation:

[Indicate the cited item and/or series here]. Minnesota State Zoological Board. Visitor Services Program Division. Conrad (Ladd) Files. Minnesota Historical Society.

See the Chicago Manual of Style for additional examples.

Accession Information:

Accession number: 987-57

 Processing Information:

Catalog ID number: 990017315000104294

 DETAILED DESCRIPTION 103.C.17.5BChronological files: February-June 1979. July-December 1979. January-August 1980. September-December 1980. January-June 1981. Advertising agency selection files: Correspondence and memos, 1980-1981.

Requests for proposals from ad agencies.

 Coleman & Christison, Inc., 1980.

Winning proposal.

 Unsuccessful proposals, 1980. 3 folders.

Hoffman York, Spangler/Fischer, Split Infinitive. Stevenson Associates, Vanguard.