TARGET CORPORATION

The origins of the Target Corporation date back to 1902, when George Draper Dayton purchased Goodfellow Dry Goods Company, which operated a retail store in downtown Minneapolis. Draper renamed the store Dayton's the following year. The new corporate name, Dayton Dry Goods Company, was changed to The Dayton Company in 1911. The company acquired J.B. Hudson and Son, jewelers, in 1929 and formed J.B. Hudson, Inc.; opened its first discount merchandise Target store in Roseville (Minn.) in 1962; and launched B. Dalton Bookseller in 1966. The Dayton Corporation was established in 1967. This name was retained until 1969, when the corporation merged with Detroit-based J.L. Hudson Company to become the Dayton Hudson Corporation. The name Target Corporation was adopted in 2000.

Return to top

The collection comprises two major sections: the microfilmed scrapbooks of newspaper advertising for Dayton's department store and several operating companies; and color photographic prints of 77 selected color advertisements that also appear on the microfilm, but as black-and-white images. The advertising books are further divided into the following five units: Dayton's Upstairs Store; Dayton's Downstairs Store; Dayton's University Store; J.B. Hudson, Inc.; and Other Operating Companies (B. Dalton Bookseller, Dayton's Home Furnishings, and Ride the Mails to Dayton's). The ads in each unit are arranged chronologically. The color prints are also arranged chronologically.

The scrapbooks contain full newspaper pages consisting entirely or partially of Dayton’s advertisements, and clipped ads. Most appeared in the major Minneapolis morning and evening papers. Some for B. Dalton Bookseller are from newspapers published in other states.

Return to top

Availability:

The collection is open for research use.

Use Restrictions:

The Minnesota Historical Society does not own trademark, patent, copyright, or other intellectual property rights to any of the materials in this collection. For further information concerning status and/or permission to publish, please consult the reference staff..

Microform Producer and Availability:

Produced by: FILM-IT, Eagan, Minnesota, 2002, 2006.

The microfilm is available for interlibrary loan from the Minnesota Historical Society.

Location of original advertising scrapbooks: John W. Hartman Center for Sales, Advertising & Marketing History, Rare Book, Manuscript, and Special Collections Library, Duke University; Durham, North Carolina.

Preferred Citation:

[Indicate the cited item and/or series here]. Dayton's Newspaper Advertising. Minnesota Historical Society.

See the Chicago Manual of Style for additional examples

Accession Information:

Accession number: 16,114

Processing Information:

Processed by: Deborah Kahn, April; 2007

Catalog ID number: 006390884

Return to top

Return to top

Return to top

Return to top

Return to top

Return to top

Dates in brackets indicate that the date on the back of the photograph was used to date the print, because no date is present on the image itself. If no newspaper is cited, it is likely the advertisement appeared in a Minneapolis newspaper, but this assumption may not be accurate.

Return to top

This collection is indexed under the following headings in the catalog of the Minnesota Historical Society. Researchers desiring materials about related topics, persons or places should search the catalog using these headings.

Topics:

Advertising -- Clothing and dress -- Minnesota -- Minneapolis.

Advertising -- Dry-goods -- Minnesota -- Minneapolis.

Advertising -- Fashion -- Minnesota -- Minneapolis.

Advertising -- House furnishings -- Minnesota -- Minneapolis.

Advertising, Newspaper -- Minnesota -- Minneapolis.

Color in advertising.

Department stores -- Minnesota -- Minneapolis.

Jewelry stores -- Minnesota -- Minneapolis.

Retail trade -- Minnesota -- Minneapolis.

Stores, Retail -- Minnesota -- Minneapolis.

Organizations:

B. Dalton Bookseller (Firm).

Dayton Company.

Dayton Corporation.

Dayton Dry Goods Company.

J.B. Hudson, Inc.

Document Types:

Advertisements .

Color prints (photographs).

Microforms.

Return to top