GAMBLE-SKOGMO, INC.:
An Inventory of Their Film and Video Collection at the Minnesota Historical Society
Sound and Visual Collection
Part or all of this collection is restricted.
For
details, please see restrictions.
OVERVIEW
| Creator: | Gamble-Skogmo, Inc. | |
| Title: | Gamble-Skogmo Video and Film Collection. | |
| Dates: | 1972-1985. | |
| Language: | Materials in English. | |
| Abstract: | Films and videorecordings were used to attract new Gamble-Skogmo franchisers and to promote new programs to current Gamble-Skogmo dealers. | |
| Quantity: | 2 master film reels: 16mm., 2 user video files: MP4 (914 MB), and 6 master video files: MOV (27.6 GB), 6 user video files: MP4 (1.1 GB). | |
| Location: | III.24: See Detailed Description for shelf locations. |
ADMINISTRATIVE INFORMATION
Access Restrictions:
Access to the master copies is restricted and requires the permission of the sound and visual curator.
Preferred Citation:
[Indicate the cited item and/or series here]. Gamble-Skogmo Video and Film Collection. Minnesota Historical Society.
See the Chicago Manual of Style for additionalexamples.
Accession Information:
Accession number: AV1993.155
Location of Master Files:
Digital masters of the film and videocassettes are maintained on the Society's secure digital collections storage servers and are managed and preserved in accordance with archival best practices.
The original videocassettes were disposed after the material was digitally reformatted into mov files.
Processing Information:
Digitization and encoding by April Rodriguez, January 29, 2024.
Digital video transferred from the master film and videocassettes by the Minnesota Historical Society for preservation purposes (January 2024).
Digitization was made possible by the Arts and Cultural Heritage Fund through the vote of Minnesotans on November 4, 2008.
Catalog ID number: 001681738
DETAILED DESCRIPTION
| III.24.1 | Heads Up Get Your Spirit / Gambles T.V. pres., January 1972. 1 master film reel (3 minutes, 31 seconds): opt sound, color; 16mm. positive print, and 1 user video file: MP4 (255 MB). | ||||||||||
| Montage sequence with woman dressed in business suit walking in urban scenes. | |||||||||||
 Digital version | |||||||||||
| III.24.3 | Gambles Model Store (off the chopper bd.), 1973. 1 master video file (16 minutes, 38 seconds): MOV (3.8 GB) and 1 user video file: MP4 (178 MB). | ||||||||||
| Sales vehicle targeted to potential Gambles franchiser with montage of archival stills of Gambles franchises. Shows new Gambles store in Cottage Grove, Minnesota and discusses marketing strategies, the seven specialty areas found in the modern Gambles store, and strategies employed to ensure each store's profitability in the market. | |||||||||||
| Container note: Gamble's VTR Presentation Dick Warker. Gambles model store 1973. | |||||||||||
| Digital video | |||||||||||
| III.24.2 | Market Preview with Gambles Dealers, 1975. 1 master film reel (9 minutes): optical sound, color; 16mm. print and reversal positive print, and 1 user video file: MP4 (659 MB). | ||||||||||
| Promotional film designed to entice potential Gambles franchisers to invest. Man in plaid suit in direct address to camera makes a pitch to the view with the song "Camptown Races." Gambles dealers from stores around the country talk about the current business climate. | |||||||||||
| Container notes: Eddie Lawrence. National video "Las Vegas Market." | |||||||||||
| Digital version | |||||||||||
| III.24.4 | Retail Resource Program, circa 1980s. 1 master video file (13 minutes, 2 seconds): MOV (2.9 GB) and 1 user video file: MP4 (122 MB). | ||||||||||
| Discusses the dangers of ignoring trends in popular culture with accompanying shots of pop culture icons like Michael Jackson, McDonald's signs, Cabbage Patch dolls and how Gambles does not disregard trends. Animation supplements text. Discusses the challenges in retailing and how "power retailing" and competitors like Target, Cub, and Wal-Mart impact the market. Talks about the home improvement market (do-it-yourself market) and Gambles' place in it. "Retail Resource Program" -- DIY supplier, merchandising, services, distribution and access is mentioned. Discusses move from product-oriented focus to an activity-oriented emphasis in retailing. Explores manner in which Gambles' retailers will be able to implement "Retail Resource Program" to customers and the advertising methods and training to employees for maximum customer service. | |||||||||||
| Digital video | |||||||||||
| III.24.7 | Value Plus, 1981. 1 master video file (7 minutes, 44 seconds): MOV (1.7 GB) and 1 user video file: MP4 (72.1 MB). | ||||||||||
| No title or opening credits. Montage, president of Gambles in direct address to camera pitches new programs offered at Gambles. Spokesman from Wickes discusses Gambles' potential. The Vice President of Gambles pitching "Value Plus" programs for sales and talks about promotional options such as radio advertising and in-store product promotion. Recoding ends abruptly. No end credits. | |||||||||||
| Digital video | |||||||||||
| III.24.8 | June Market Preview, 1983. 1 master video file (42 minutes, 43 seconds): MOV (9.7 GB) and 1 user video file: MP4 (404 MB). | ||||||||||
| No opening credits. Female singer with Dixieland band singing American folk songs including "Take Me Out to the Ball Game," for a live audience and singer interacts with various audience members. MC on stage, children on stage perform skits and sing. President of Gambles at podium addresses audience and give plaque to representative of Gambles' founder. Kids perform skit and recording ends abruptly. Gamble Dealers 50th Anniversary Show. | |||||||||||
| Digital video | |||||||||||
| III.24.5 | June Market Preview, 1984. 1 master video file (26 minutes, 3 seconds): MOV (5.9 GB) and 1 user video file: MP4 (255 MB). | ||||||||||
| Montage of winter scenes and various winter product lines with prices followed by fall product lines sold at Hager Hardware, home project merchandise and decorating products, automotive supplies, toys and exercise equipment. Includes narration throughout. | |||||||||||
| Digital video | |||||||||||
| III.24.6 | June Market Preview, 1985. 1 master video file (15 minutes, 46 seconds): MOV (3.6 GB) and 1 user video file: MP4 (166 MB). | ||||||||||
| Montage of nature scenes with theme song. Shots of Gambles' store items followed by pitches to dealers to order fall and winter products including lighting and major appliances. Includes voice-over narration throughout. | |||||||||||
| Digital video | |||||||||||
RELATED MATERIALS
CATALOG HEADINGS
This collection is indexed under the following headings in the catalog of the Minnesota Historical Society. Researchers desiring materials about related topics, persons or places should search the catalog using these headings.
- Topics:
- Marketing.
- Organizations:
- Gamble-Skogmo, Inc.
- Document Types:
- Motion pictures.
- Video recordings.
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