Woodcliff Lake, NJ - January 3, 2025 BMW of North America today reported Q4 2024 and full year 2024 sales results for the BMW and MINI brands in the U.S. In full-year 2024, the BMW Group had a second consecutive year of record sales in the USA but Mini car sales in the US were lower. BMW of North America achieved record-breaking U.S.
sales in 2024, with over 371,000 vehicles sold, including more than 50,000 electric models. The company sold an additional 19,398 plug-in hybrid electric vehicles in 2024, bringing the total number of electrified vehicles sold in 2024 to 70,379, or 19% of total sales. Table 1: BMW Battery Electric Vehicle Sales Q4 & Full Year 2024.
BMW of North America broke records in 2024 with sales figures up 2.5 compared to 2023. However it's where these increases came from that's so interesting. Yes crossovers continue to play a massive role in BMW's US sales success.
But there were also a few surprising stars for 2024. BMW Battery Electric Vehicle Sales BMW hit the ground running with four fully electric BEV models on the. For 2024, BMW sales increased by 2.5% to total sales of 371,346 vehicles compared to the 362,244 vehicles sold in 2023.
This represents the second consecutive year that BMW has set a new sales record in the U.S. Get the latest brand sales figures and analysis for BMW. Including reports for 2024 2-Series, 2024 3-Series, and more.
This marks BMW's second consecutive year of growth, driven by innovation, dedication, and an exceptional lineup that continues to captivate drivers nationwide. A standout highlight of 2024 was the surge in electric vehicle (EV) sales, with over 50,000 units sold for the first time. BMW of North America posted Q4 2024 and full year 2024 sales results for the BMW and MINI brands in the U.S.
showing a tiny +0.5% increase at 397,645 units.* BMW set a new annual record for electric vehicle sales in the U.S., surpassing 50,000 units for the first time. In the fourth quarter of 2024, BEV sales in the U.S. totaled 13,876 vehicles, a 3.5% decrease from the 14,374 BEVs sold in Q4.
BMW Electric Vehicle Sales. With the addition of the BMW i5 at the end of last year, BMW now offers four fully electric models in the U.S. - the BMW i4, BMW i5, and BMW i7 Sedans, and the BMW iX Sports Activity Vehicle.
In the first quarter of 2024, the company sold 10,713 electric vehicles, accounting for approximately 12.7% of total U.S. sales.