Bmw Like Alpina

Much like how Mercedes absorbed Maybach and turned it into a subbrand for extra-special models, the newly minted BMW Alpina looks to follow a similar path. The logo pictured above is styled after. BMW launches ALPINA as standalone luxury brand.

New ALPINA 7 Series and X7 models coming late 2026 with V8 and electric. A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as.

Alpina Classic will maintain and restore past creations, while BMW Alpina hints at becoming the Mercedes. As of 2026, Alpina is now BMW Alpina. But what exactly does that mean for the brand? We take a closer look.

BMW said the new BMW Alpina vehicles will be manufactured to the same high standards as original Alpinas, especially when it comes to areas like materials and refinement. And the automaker is also. BMW has officially taken full control of Alpina and given first hints of its plans for the long-running performance firm - claiming future models will focus on a "unique balance of maximum.

From January 2026, Alpina will operate under BMW's umbrella as a distinct marque, defined by bespoke luxury, effortless performance and a design language that subtly nods to its heritage. Part of that identity has always been visual as much as mechanical, from classic Alpina Blue and Alpina Green paintwork to fine Lavalina leather, hand. A new era begins for Alpina under BMW, featuring a fresh identity, high-end personalization, and powerful models based on the X7 and 7.

In essence, it sounds like BMW Alpina will be BMW Individual on steroids, combining the improved performance Alpina's known for with specially tailored style and materials. See All 18 Photos18.

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