Release Campaign Toolkit — File Map

1) Release_Campaign_Toolkit.xlsx
   - 3-Week Calendar: your day-by-day rollout plan
   - Caption Pack: 30 plug-and-play caption templates
   - Outreach Tracker: press/curator contact log
   - Playlist Submissions: playlist pitches tracker
   - Analytics Tracker: learnings and ROI fields
   - DSP Deadlines: general guidance on lead times & assets
   - Fan Funnel Map: audience journey cheat sheet

2) Templates (.txt)
   - press_pitch_template.txt
   - playlist_pitch_template.txt
   - creator_dm_template.txt
   - fan_dm_template.txt

3) Guide
   - Release_Campaign_Toolkit_Guide.md (always included)
   - Release_Campaign_Toolkit_Guide.pdf (if PDF generation succeeded)

Tip: Duplicate the Excel and rename per release. Replace placeholders like {SONG_TITLE}, {DATE}, {SMART_LINK}.
