Toyota Is A Luxury Car

Whether you're looking for standout design, impressive performance, cutting edge tech, comfortable interiors, or all of the above, these Toyota premium car models offer something for those looking for a premium driving experience. The Toyota brand isn't necessarily associated with luxury - that's what Lexus is for. Still, there have been some very plush Toyotas produced over the years.

To highlight this, we take a look at ten of the most luxurious Toyota models that never wore a Lexus badge. These models stretch from full-sized luxury sedans to small, two-door sports cars, and. I know what you're thinking, of course Toyota makes luxury cars - they're called Lexus.

But despite the brand being the definition of mainstream, selling the most new cars every year in Australia with a focus on affordable models like the Corolla, Camry and RAV4, Toyota has some expensive models, too. To clean up any misconceptions, while Toyota is not a luxury brand per se, its luxury division, Lexus, offers an array of opulent features, cutting-edge technology, and elegant designs. If you seek the ultimate luxury experience, exploring Lexus models might be the best choice.

The Birth of a Luxury Legacy: Toyota's Lexus Division In 1989, Toyota launched Lexus to compete with established European luxury brands like Mercedes-Benz and BMW. The debut of the Lexus LS 400 -a sedan engineered with a 4.0L V8 engine, seamless quietness, and a then-unheard-of 80,000-mile warranty-sent shockwaves through the automotive world. It wasn't just a car; it was a statement.

What makes Lexus the luxury brand of Toyota? Lexus was created as a separate division of Toyota Motor Corporation to specifically target the luxury vehicle market. This allowed Toyota to develop vehicles with higher-quality materials, more advanced technology, and a greater emphasis on comfort and performance than their mainstream Toyota models. In summary, Toyota's luxury lineup is a testament to elegance and sophistication.

With vehicles like the Lexus LS and the Toyota Century, drivers can experience the epitome of luxury and refinement. These cars exude timeless beauty and cutting-edge technology, making them an ideal choice for those who seek the utmost in automotive luxury. The company's luxury offerings meld reliability with significant technological advancements.

To elucidate the appeal of high-end Toyota models, it is crucial to examine their cutting-edge features and innovations, performance details, and the strategic positioning of Toyota in this elevated segment. After a week behind the wheel of the 2025 Toyota Crown, here's my honest take on its performance, comfort, looks, and whether it's worth the price.