Why virtual tours convert

Unit-level virtual tours demonstrably boost lead generation, applications and conversions. If you're looking for a strategic way to enhance your leasing strategy, consider prioritizing virtual tours . We've partnered with LCP Media to bring this powerful technology to our clients in a way that is easy and efficient to implement.

Virtual tours have elevated the property leasing experience, offering measurable advantages in driving and converting leads to leases. A new case study by Greystar, the global leader in rental housing, underscores the transformative impact of virtual tours on property leasing performance in reducing vacancy and increasing rent revenues. Covering data from May 2023 to May 2024, this study sheds ...
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New Case Study Alert! 🚨 A new case study by Greystar, the global leader in rental housing, highlights the transformative impact of virtual tours on property leasing performance. The findings ...
New Case Study Alert! A new case study by Greystar Apartments, the global leader in rental housing, highlights the transformative impact of virtual tours on property leasing performance. The...

Case Study
LCP Media's case study reveals that unit-level virtual significantly boosts leasing results. Conducted over a year with a major property management company, the study showed a 40% increase in leads, 80% more applications, and a 72% rise in net leases compared to traditional virtual tours . The tours , using TourBuilder Go mobile technology, provide a detailed and interactive view of individual ...
A case study by LCP Media recently compared two similar properties, one with unit-level virtual tours and one without. Over a 12-month period, the community with unit-level tours saw: 40% more ...

Seeing is Believing
Residential and see how virtual tours elevate the leasing experience. In a study conducted by LCP Media last year, we found that communities using TourBuilder Go unit- level virtual tours experienced: -40% more leads -72% more net leases -80% more applications -38% higher lead-to-lease conversion rate Our unit-level virtual tours can help ...
Meanwhile, data from Yardi, the parent company of LCP Media , shows that properties with virtual tours saw a 33 percent higher lead-to-lease conversion rate compared to properties without them.

Yardi Announces RentCafe and LCP Media Integration
This integration, facilitated by a new API, allows RentCafe clients to instantly syndicate LCP Media virtual tours across their websites and apartment listings, saving marketing and leasing professionals time and frustration. LCP Media's TourBuilder virtual tours are syndicated at the community, floor plan and unit level.





The same month Zillow announced an exclusive partnership with Rent, more industry-shaking news broke last week. Yardi has acquired multifamily media company LCP Media to enhance RentCafe websites with virtual tours and other high-quality media content. Our immediate takeaway? The apartment industry is doubling down on high-quality media—something we've advocated for years. Your photos and ...