Collectors and plush enthusiasts are constantly on the hunt for new additions to their collections, and Noodles the Squishmallow has quickly become one of the most sought-after characters in the Kellytoy lineup. With its irresistibly soft texture, lovable design, and limited availability, Noodles has captured the hearts of fans across all ages. Whether you're a seasoned collector or someone who simply enjoys a comforting plush, understanding what makes this particular character stand out is essential.
Who Is Noodles the Squishmallow?
Noodles is a Squishmallow character designed as a ramen bowl — yes, actual noodles in a bowl — making it one of the more creative and food-themed entries in the extensive Squishmallow universe. The design features a cute face, a cheerful expression, and the signature marshmallow-soft body that the brand is known for. Each version of Noodles typically sports realistic noodle details stemming from the top of the bowl, giving it a whimsical yet instantly recognizable appearance. The character concept leans into the universal love people have for comfort food, making it relatable and endearing at a glance.
Why Collectors Love Noodles Squishmallow
Several factors contribute to the growing popularity of Noodles among Squishmallow collectors. Chief among them is rarity. Certain versions of Noodles have been released as exclusives — tied to specific retailers or limited-time drops — which drives demand and resale value. The emotional connection cannot be overlooked either. Noodles represents warmth, comfort, and nostalgia, qualities that resonate deeply in a plush toy meant for hugging and display alike.
Here are some reasons Noodles stands out in any collection:
- Unique Food Theme: Among the hundreds of animal and fantasy-based Squishmallow designs, food-themed characters like Noodles offer something refreshingly different.
- Exceptional Softness: Like all Squishmallows, Noodles uses the brand's proprietary super-soft spandex and polyester fiber filling.
- Multiple Size Variants: Noodles has appeared in various sizes, from small clip-ons to large 24-inch hugging companions.
- Strong Resale Market: Rare editions can command significant premiums on secondary marketplaces like Mercari, eBay, and Poshmark.
Available Sizes and Editions
Squishmallows are well-known for releasing the same beloved character across a wide range of sizes, and Noodles is no exception. The table below outlines the most commonly found editions:
| Size | Availability | Typical Retail Price |
|---|---|---|
| 3.5" (Clip/Keychain) | Limited | $5 – $15 |
| 8" (Small) | Moderate | $7 – $12 |
| 12" (Medium) | Moderate | $13 – $20 |
| 16" (Large) | Limited | $25 – $40 |
| 24" (Extra Large) | Rare/Exclusive | $35 – $80+ |
Note that prices fluctuate significantly based on availability, retailer exclusivity, and condition. Collector editions and store-specific releases often push well beyond the standard retail range, particularly once they sell out at major retailers.
Where to Buy Noodles the Squishmallow
Retail Options
The most reliable way to pick up Noodles at retail price is through authorized Squishmallow retailers. Costco, Target, Walmart, Five Below, and Macy's have all carried Squishmallow food-themed characters at various times. Checking store flyers, websites, and the Squishmallow official social media pages is the best strategy for staying ahead of new drops.
Online Marketplaces
When retailer stock runs dry, platforms like Mercari, eBay, Amazon Marketplace, and Facebook Marketplace become the go-to destinations. However, buyers should exercise caution. Counterfeit Squishmallows are a persistent problem. Authentic Squishmallows feature the official Kellytoy or Jazwares hang tag, high-quality stitching, and a distinctively plush texture that knockoffs struggle to replicate. Always inspect listing photos carefully and check seller ratings before purchasing.
Tips for Authenticating Your Noodles Squishmallow
Given the inflated resale value of certain Noodles editions, authentication is a skill every serious collector should develop. Look for the official Squishmallow tag sewn into the seam — it should include the character's name ("Noodles"), size information, and the Kellytoy/Jazwares branding. The plush filling should be evenly distributed with no lumpy or hollow spots. Stitching should be clean and consistent, with no loose threads or asymmetrical facial features. Counterfeits often get the color tone or facial expression slightly wrong, so comparing against verified photos from the official Squishmallow website or app can be helpful.
Caring for Your Noodles Squishmallow
Proper care ensures your Noodles stays soft, clean, and display-worthy for years. Spot cleaning with a damp cloth and mild detergent works best for small stains. For a deeper clean, place the Squishmallow inside a mesh laundry bag and run it through a gentle, cold cycle in the washing machine. Air drying is recommended — never use a dryer, as high heat can damage the plush fabric and filling. Storing your Squishmallow in a dry area away from direct sunlight will prevent fading and maintain that signature Squishmallow softness over time.
The Broader Squishmallow Phenomenon
Noodles exists within a larger cultural moment that has elevated Squishmallows from simple stuffed toys to a full-blown collecting phenomenon. The brand has leveraged social media — particularly TikTok and Instagram — to build a community of millions who hunt, trade, and showcase their collections. Characters like Noodles exemplify the brand's strategy of blending creativity with emotional appeal, turning seemingly simple concepts into objects of genuine desire. Whether placed on a bed, carried as a companion, or preserved as a collectible, Noodles the Squishmallow represents the best of what the brand offers: softness, charm, and just enough scarcity to keep collectors coming back for more.
