In the late '90s, one of Cross Colours's biggest retailers, Merry-Go-Round, filed for bankruptcy and, subsequently, the brand couldn't survive. In 2019, after a lengthy legal battle over the Cross Colours logo, Jones and Walker revived the brand that had paved the way for FUBU, RocaWear, and, in more recent years, Off. Cross Colours is a clothing brand launched in 1989 by Carl Jones.
Launched on the premise of producing "clothes without prejudices" Cross Colours helped establish a fashion market based around black youth. The brainchild of creative geniuses Carl Jones and Thomas "TJ" Walker, Cross Colours dominated the late '80s and '90s, with their signature baggy pants, baseball caps and oversized shirts making appearances on Black cult-favorite films and TV shows like In Living Color, Martin, The Fresh Prince of Bel. Cross Colours is back.
Well, the reality is that Cross Colours never quite went away. In the early 1990s, Carl Jones and TJ Walker founded an urban streetwear brand that went against the drab gangbanger workwear of the time, opened the inner-city up to positivity, and introduced baggy pants to the Yo! MTV Raps generation. Aptly named Cross Colours, the label skyrocketed overnight, draped.
Experience the nostalgia of 90's fashion. The Cross Colours brand - with it's iconic styles and cultural influence that defined the era. Cross Colors, their bold, colorful, unapologetic, and socially conscious brand, exploded onto the scene in the late 80s and early 90s.
Over the years there has been plenty of discussion on what. Find and save ideas about cross colors clothing 90s on Pinterest. The story behind the '90s LA streetwear brand merging activism and fashion Cross Colours LA has served as a celebratory point of convergence for black pride, history and an inclusive ethos of 'Clothing Without Prejudice' since the days of Ronald Reagan's administration-By Luka Terihaj 30 July, 2020.
The brand became a cultural icon through celebrity endorsements and its portrayal on TV shows like In Living Color and The Fresh Prince of Bel-Air. After facing rapid growth and over-reliance on major retailers, Cross Colours went dormant in the late 90s but made a successful comeback in 2019, driven by 90s nostalgia and a reclaiming of its brand.