If you’re asking “when is the next Black Friday 2020,” you’re likely looking ahead—mistakenly—toward November 2021. Black Friday 2020 has already passed; it fell on November 27, 2020. There is no “next” Black Friday in 2020.
Let’s clear up the confusion. Black Friday happens once a year, always on the Friday after the fourth Thursday in November, which is the day after Thanksgiving in the U.S. So, the next Black Friday after 2020 was November 26, 2021.
Black Friday 2020: A Quick Recap
Black Friday 2020 broke records. Even during the pandemic, shoppers spent $9 billion online, a 21% jump from 2019. Retailers like Walmart, Target, and Best Buy kicked off sales early—some as early as October—to spread out crowds and offer “Black Friday deals” for weeks instead of just one day.
You could still find the usual frenzy in stores on November 27th, but most big retailers pushed their doorbuster deals online. Cyber Monday, the Monday following Black Friday, also saw a surge in spending, with consumers grabbing tech gadgets and clothing.
It was a turning point. Brands learned that flexibility and early sales are key, especially in uncertain times. Now that 2020 is over, here’s what you need to know about planning for future Black Fridays.
How to Prepare for the Next Black Friday
First, mark your calendar. Black Friday 2021 is November 26, 2021. But don’t wait until then. Retailers will start teasing deals in October and November, with early access for Prime members or loyalty program subscribers.
Set a budget and make a wishlist.
Before the frenzy kicks off, decide what you need and how much you’ll spend. Amazon, Walmart, and others post preview ads weeks in advance—use them to compare prices.
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Get early alerts from Target, Best Buy, Macy’s, and others. Sometimes, the best in-store doorbusters are first-come, first-served—know the store’s policy.
Black Friday Deals: What You Can Expect
Based on 2020, expect deep discounts on TVs, especially Samsung and LG smart TVs; gaming consoles like the PS5 and Xbox Series X (though stock may be limited); and robot vacuums and small kitchen appliances from brands like Dyson and Instant Pot.
Clothing-wise, expect everywhere from 30–50% off at places like Nike and Old Navy. Online-only deals from Amazon often start rolling out in October for Prime members, so lock in your wishlist early.
What About Cyber Monday?
If you miss out, Cyber Monday (always the Monday after Black Friday) usually brings back some deals plus new ones, especially for online-only brands. Many retailers treat it as a second chance to snag tech and fashion steals.
Whether you’re hunting for electronics, fashion, or home goods, knowing when Black Friday lands—and how the season is structured—puts you ahead. Don’t let the holiday hustle catch you off guard. Early planning is the key to scoring big without blowing your budget.
