Cross Colours Hip Hop

The Cross Colours product that was sold in more than 50% of M-G-R stores was no more. From there, Cross Colours started showing up less and less on the emcees and young urban kids that helped with its success. And companies like Karl Kani, which was a part of the Threads 4 Life family, took over.

Cross Colours is one of the first companies to make urban gear fashionable. It set out to harness the hip-hop craze with a line of street-inspired fashions for young men. Its products are sold by more than 3,000 retail outlets.

[4] The hype started with affordable brightly colored T-shirts, jackets and caps, each accompanied by messages like Stop D Violence and Educate 2 Elevate. Hip. Founded in 1989, streetwear brand Cross Colours has always used fashion as a form of protest. With its bright dynamic designs, social messaging and hip-hop influence, the brand was created to unite Black and brown communities during a time of national unrest, fighting racial injustice, police brutality and the war on drugs.

Rooted in producing Clothing Without Prejudice, their mission proves. Fashion company Cross Colours stepped in at a time when Hip Hop was taking off, drawing inspiration from West Coast and New York City style. Cross Colours was a popular 90s brand before it went defunct.

But with the resurgence in 90s nostalgia at an all-time high, it's making a comeback. With that said, let's talk about how this brand came to be and how Hip. Naming the Brand Carl Jones: This all started with a conversation that TJ and I had while working together for a surf brand that I owned called Surf Fetish".

We wanted something for the culture and for people that were into Hip Hop. Cross Culture- that's how the naming of the brand started. TJ did all the artwork, the logos, we started to register the name.

TJ Walker: Yes, but then the. Loose Threads: Cross Colours was once the clothing label of choice for the hip hop crowd. But the company's unraveling was as dramatic as its overnight success.

Before streetwear was a thing, there was Cross Colours. Carl Jones and TJ Walker founded the seminal brand in 1989, when hip hop was still in its youth, to address the lack of brands that reflected the Black community. As luck would have it, Will Smith appeared in the brand on The Fresh Prince of Bel-Air, and from then on, celebrities were vying to wear Cross Colours.

Marked by the. The True Business History Of Hip-Hop Fashion Pioneer Cross ColoursThe pair had fashion dreams but were needed a look. So the West Coast-based budding entrepreneurs took a trip to New York City, home of hip hop at the time to see what was popular in streetwear.

They noted the bagginess of the clothes and decided to play up on the style.

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