M&M's Unveil New Purple Color

Joan Aug 08, 2026

If you're a fan of M&M's, chances are you've been keeping an eye out for the latest color addition to your favorite candies. To much anticipation, Mars Wrigley recently unveiled a new shade that's set to join the beloved roster of colors. It's purple, and it's sparking a rainbow of excitement and curiosity.

colour, Color, Chocolate, m&m, purple
colour, Color, Chocolate, m&m, purple

A press release from Mars Wrigley confirms that the new M&M's color, which they're billing as "Fun Size" purple, will be rolling out across stores worldwide over the coming months. But what exactly has the confectionery giant been cooking up in their research and development labs? Let's dive into the fascinating world of this new color addition.

M&M's - Purple new 2022
M&M's - Purple new 2022

Understanding "Fun Size" Purple

The first question on everyone's mind is, of course: why purple? Mars Wrigley has been known to add new colors to celebrate special occasions or as a nod to important causes. This time around, it seems they're simply giving in to popular demand. According to a spokesperson, they've received countless requests over the years for a shade of purple to join the mix.

Purple, Lavender & White M&M's Chocolate Candy (Chalav Stam)
Purple, Lavender & White M&M's Chocolate Candy (Chalav Stam)

But "Fun Size" isn't just any purple. It's a vibrant, eye-catching hue that's sure to stand out amidst the sea of red, blue, and green. It's been described as a "hiftway between the colors we know and love," and it certainly is an exciting departure from the usual lineup.

Purple's Cultural Significance

a purple ball with the letter m on it's face and legs, standing in front of a purple background
a purple ball with the letter m on it's face and legs, standing in front of a purple background

You might be wondering about the significance behind the color choice. Purple is often associated with luxury and royalty, stemming from its historical scarcity. In western culture, it's also linked to creativity and individuality. This could be a strategic move by Mars Wrigley, appealing to consumers who value uniqueness and self-expression.

Moreover, purple is a symbol of unity. It's a blend of red and blue, two colors that represent opposing ends of the political spectrum in the U.S. Perhaps Mars Wrigley is sending a message about coming together, a theme that resonates strongly in today's world.

Joining the M&M's Family

M&M's - Purple’s just waiting for some snow.
M&M's - Purple’s just waiting for some snow.

Purple will be the 24th color to join the M&M's family, following in the footsteps of other recent additions like "Pokémon Red," "Deep Purple," and "Birthday Cake Blue." It will be available in both regular and peanut varieties, and it's expected to become a permanent resident in the M&M's color spectrum.

As always, each new color launch is accompanied by a fun promotional campaign. While details are still under wraps, Mars Wrigley has hinted at a "Purple Tages" social media initiative, where fans will be encouraged to share their purple-ified worlds using the hashtag #MyFunSize.

Expanding the M&M's Universe

M&M's - Halloween Characters Month Purple August
M&M's - Halloween Characters Month Purple August

The introduction of "Fun Size" purple is not just about adding a new color. It's also an opportunity for Mars Wrigley to engage with their fan base, invite them to participate in the creative process, and expand the M&M's universe. After all, part of M&M's enduring appeal is their ability to cultivate a sense of community among their legions of fans.

Moreover, each new color is a chance to reinvigorate interest in the brand. In the highly competitive confectionery market, this is a strategic move to keep M&M's firmly in the hearts and minds of consumers.

purple M&M'S bulk candy
purple M&M'S bulk candy
M&Ms Purple Sweepstakes
M&Ms Purple Sweepstakes
Ms. Purple M & M
Ms. Purple M & M
the m & m's chocolate bar is purple
the m & m's chocolate bar is purple
a close up of a purple button with the letter m in white letters on it
a close up of a purple button with the letter m in white letters on it
Fudge Brownie M&Ms
Fudge Brownie M&Ms
M&M’s Introduced First New Character in Over a Decade and Her Name Is Purple
M&M’s Introduced First New Character in Over a Decade and Her Name Is Purple
M&M's - Purple
M&M's - Purple
Purple Food, Purple Reign, Royal Colors, All Things Purple, Purple Love, Purple Girls, Purple Rain, Purple Aesthetic, Georgia Tech Logo
Purple Food, Purple Reign, Royal Colors, All Things Purple, Purple Love, Purple Girls, Purple Rain, Purple Aesthetic, Georgia Tech Logo
M&M's - Purple Female Peanut
M&M's - Purple Female Peanut
M&M's - Halloween Characters Month Purple May
M&M's - Halloween Characters Month Purple May
a purple ball with a crown on its head and arms holding a silver laptop computer
a purple ball with a crown on its head and arms holding a silver laptop computer
There’s a Brand-New Purple M&M Character in the M&M’s Lineup
There’s a Brand-New Purple M&M Character in the M&M’s Lineup
M&M's reveals new purple candy character, first in a decade
M&M's reveals new purple candy character, first in a decade
M&M's - Cardboard Purple M&M's advertising the mocha mudcake
M&M's - Cardboard Purple M&M's advertising the mocha mudcake
an m & m's candy bar is shown on the counter with it's purple wrapper
an m & m's candy bar is shown on the counter with it's purple wrapper
three cartoon characters standing next to each other in front of a purple background with the word m on it
three cartoon characters standing next to each other in front of a purple background with the word m on it
M&M's - Halloween Characters Month Purple February
M&M's - Halloween Characters Month Purple February

Collect 'Em All

With each new color launch, M&M's fans are inspired to collect them all. Whether it's for snacking, trading, or simply admiring, each color addition fuels a collector's passion. The introduction of "Fun Size" purple is sure to spark a new wave of collecting, perhaps even inspiring a new generation of M&M's enthusiasts.

As new colors continue to roll out, it's a reminder of the enduring appeal of these beloved candies. "Fun Size" purple might be the latest addition, but there's no telling what exciting hues are still to come from the innovative minds at Mars Wrigley.

So keep an eye out for that vibrant purple M&M's. It's more than just a new color; it's a celebration of creativity, individuality, and the joy of a simple, delicious candy. And remember, life's always better with a colorful twist.