In today's digital age, corporate videos have become an immensely powerful tool for businesses to communicate their brand, products, and services. They are engaging, versatile, and can reach a vast audience via various online platforms. Here, we've compiled a list of the top 10 corporate video examples that demonstrate the best use of this medium. Let's dive in and learn from these corporate video success stories.
Before we start, remember that a great corporate video tells a story, evokes emotion, and inspires action. It's not just about showcasing your products or services; it's about showing your audience what your brand stands for and why they should care.
Storytelling Videos
Storytelling is a powerful technique that connects with audiences on an emotional level. Here are two excellent examples:
Airbnb - "Belong Anywhere"
Airbnb's "Belong Anywhere" campaign is a prime example of using storytelling to connect with viewers. They share heartwarming stories of people from diverse backgrounds who have found a sense of belonging through Airbnb. The videos are touching, relatable, and drive home the brand's core message effectively.
The campaign consists of a series of 30-second ads, proving that you don't need a long video to tell a powerful story.
John Lewis - "Monty's Christmas"
Each year, UK-based department store John Lewis releases a highly anticipated Christmas ad. Their 2015 ad, "Monty's Christmas," is a fantastic example of a corporate storytelling video. The ad tells the tale of a lovelorn penguin who finds love and happiness thanks to a thoughtful gift.
The video is heartwarming, funny, and quintessentially Christmassy. Plus, it subtly promotes the brand's gift offerings without feeling like a sales pitch.
Explainer Videos
Explainer videos are an excellent way to educate your audience about complex products or services. Here are two top examples:
Dollar Shave Club - "Our Blades are F***ing Great"
Dollar Shave Club's launch video is a hilarious, tongue-in-cheek take on the stereotypical boring razor Commercial. The video explains their business model - sending high-quality razors directly to customers for less money than traditional stores - in a funny and engaging way.
The video was an overwhelming success, showing that when it comes to explainer videos, you don't have to be stuffy and serious to be effective.
Deloitte - "Digital Transformation: It's Time "
Consulting firm Deloitte uses animation to explain digital transformation in a clear, concise, and engaging way. The video uses a simplistic, diagram-driven style to illustrate the complex topic, making it accessible to a wide audience.
By breaking down a complex subject into understandable chunks and using clear language, Deloitte has created an effective explainer video that doesn't put viewers to sleep.
Each of these corporate video examples demonstrates the power of the medium when used strategically. They evoke emotion, inform, and inspire action. Whether you're looking to tell your brand's story, explain your products, or simply entertain your audience, there's much to learn from these top 10 corporate videos.
As you plan your own corporate video, remember that the most successful videos are those that are authentic, engaging, and speak directly to your audience. So, grab your camera, and let's see your brand shine on screen!