How to design a website with SEO in mind

Web designers have a tendency to try to show off. Doing something spectacular that when the client sees it exclaims: Ohhhh is fantastic !!! And this is now. I don't even want to remember when we all rejoiced in the various fades, transparencies, twists and turns of flash. This, which is still human, sometimes makes us forget the true “meaning of life” of a web page: the way in which users will understand the content.

I mean, let's be honest. How many people make websites just for the sake of doing it? Not many.And aside from promotional strategies, the best way to make your website visible and accessible to everyone is to optimize it so that  search engines  like Google and Bing  index it correctly.

One of the problems that arise between web designers and SEO is that the former forget that  the optimization phase of a website goes hand in hand with the actual design. There are many factors to consider that go beyond simple tags and meta descriptions for our pages. So Do you know How To Build Your Website For SEO? If not then read below to know in detail.

What a web designer can do to have good SEO

A web designer wants to design beautiful sites and then move on to later projects. This is not always the best when you have to build a  site intended to climb the SERPs of search engines . There are many factors that a designer can consider, starting with a little attention at the code level, that can really help optimize a page.

Let's look at a brief series of precautions on SEO Considerations When Building A Website.

Strategy

SEO therefore requires, and must always happen, to be considered during all creative processes. Including of course SEO. Here are some things to keep in mind:

Essential: No introductory pages.

This is probably one of the top priorities to highlight when designing a website. It doesn't matter if the customer is struggling for a cover page or thinks it might be a graphically interesting idea. Not only is it an old approach to website design, it doesn't help SEO in any way.

Text design

Every designer wants all the graphic aspects of the site to be treated in detail. This is good, but it shouldn't detract from the  ease of use  of the menus or headings. The headings (h1, h2, h3, etc ...) actually have a  semantic value. It's also good to note that pure graphics in and of themselves don't make sense to a search engine. So let's stop and always think if there is a better solution to  display more textual content in  a captivating way.

Sensitive file names

The names of any files (.html, .php, .jpg, .png, .pdf, etc.) that can be queried must have a full meaning. Take the case of images to be used for the "About Us" section of a website. You should try to give  as many names as possible to the  subject we are dealing with, so that you can insert images with the names of the people represented or the places. Always remember that search engines have no eyes, read what we tell them. Therefore, file name optimization is a fundamental point for SEO. Please stop the various DSC35.jpg and so beautiful company!

Alt tags are important

Whenever you include an image on a website, you have the option of inserting an alt tag. This is an  alternate description of what is rendered in the image  , as shown, as well as to search engines, if not available. This text is also useful for  accessibility  , in fact, it is read by voice readers for the blind, visually impaired, etc. This is one of those directly controllable factors that influence the ranking of your site in the SERP.

In addition to increasing the relevance of the page they are on, they increase the  relevance in image search .

Keywords and listening to the public

If you've never done this, you definitely want to search for keywords to see  what your audience will think  . To do this, you can use some free SEO tools or do market research among those who will be potential visitors.

It's good to  define a main theme for the site  in question and do all the planning around this factor. Speak without wandering, stay in the piece, and make sure the entire mix is a goal-directed masterpiece. Use the keywords that relate to that argument but do not overdo it, a reader will not like to notice that the contents are forced.

Do passive off-site SEO activities

Everything that we have talked about so far refers to the aspects that are part of the sphere of factors within the web pages. Off-site SEO, on the other hand, is the branch of search engine rankings that refers to all those activities that we cannot directly control such as backlinks, shares (share), etc. However, they are the most important parts of the whole activity and therefore it is good not to forget. However, following the instructions provided and always offering quality content, a part of this phase will be carried out automatically thanks to those who will appreciate its result and talk with friends, family, colleagues and acquaintances, perhaps by returning a link.