Understanding Graphics: Explain These Key Terms

Carolyn Jul 11, 2026

In the realm of visual arts and technology, graphics refer to the process of creating and manipulating visual content, typically using digital tools. This broad term encompasses a wide range of techniques, styles, and applications. Let's delve into some key terms and concepts that define this dynamic field.

birds with different names and colors on them, including one bird standing in the middle
birds with different names and colors on them, including one bird standing in the middle

Graphics can be categorized into several types based on their nature and usage. These include vector graphics, raster graphics, 3D graphics, and motion graphics, each with its unique characteristics and applications.

an info poster showing different types of boats in the water, and how to use them
an info poster showing different types of boats in the water, and how to use them

Vector Graphics

Vector graphics are based on mathematical equations and geometric shapes. They are resolution-independent, meaning they maintain their quality regardless of size. This makes them ideal for logos, icons, and typography.

two different types of font and numbers on a white background with the words design terms
two different types of font and numbers on a white background with the words design terms

Vector graphics are created using points, lines, and curves defined by mathematical equations. This allows for smooth scaling and easy manipulation. Some popular vector graphic formats include SVG, AI, and EPS.

Scalability

a poster with the words design process written in different colors and font, on top of each
a poster with the words design process written in different colors and font, on top of each

One of the key advantages of vector graphics is their scalability. Whether you're enlarging a small icon for a billboard or reducing a poster for a business card, vector graphics maintain their crisp, clean lines and sharp corners.

This is because vector graphics don't rely on pixels to define their appearance. Instead, they use mathematical formulas to determine the position and shape of each element. This makes them perfect for creating graphics that need to be used at various sizes.

Editability

Typography Terms
Typography Terms

Vector graphics are also highly editable. Because they're defined by mathematical equations, you can easily modify individual elements without affecting the rest of the graphic. This makes them great for creating and maintaining brand identities.

For instance, you can change the color of a logo or adjust the size of a graphic without losing any quality. This level of control is invaluable for designers and brands alike.

Raster Graphics

Design Terms Every Creative Should Know ✨ (Beginner Guide)
Design Terms Every Creative Should Know ✨ (Beginner Guide)

Raster graphics, on the other hand, are based on a grid of pixels. Each pixel has its own color value, and the combination of these pixels creates the final image. Raster graphics are ideal for photographs, digital art, and complex textures.

Raster graphics are resolution-dependent, meaning their quality can degrade when scaled. However, they can capture a wide range of colors and tones, making them perfect for continuous-tone images like photographs.

the info sheet shows how to describe graphs
the info sheet shows how to describe graphs
the process info graphic is shown in four steps
the process info graphic is shown in four steps
15 Graphic Design Terms Every Founder & Coach Should Know
15 Graphic Design Terms Every Founder & Coach Should Know
a red and white poster with information about the different types of internet devices in it
a red and white poster with information about the different types of internet devices in it
an info sheet showing the different types of resumes and what they mean to be
an info sheet showing the different types of resumes and what they mean to be
Multimedia presentation
Multimedia presentation
some infos that are on the side of a wall with different things in it
some infos that are on the side of a wall with different things in it
4 Steps to Create an Infographic in Adobe Illustrator
4 Steps to Create an Infographic in Adobe Illustrator
a poster with instructions for combining like terms and expomixes to help students learn
a poster with instructions for combining like terms and expomixes to help students learn
a circular info graphic with four options
a circular info graphic with four options
the words terms and conditions are in white letters on a black background with a clock
the words terms and conditions are in white letters on a black background with a clock
4 steps infographic flowchart design template | Premium Vector
4 steps infographic flowchart design template | Premium Vector
101 Best Infographic Examples for Beginners (2026 List)
101 Best Infographic Examples for Beginners (2026 List)
Simple infographic
Simple infographic
Infographic Design
Infographic Design
an info graphic showing how to use the balance scale for your business presentation or project
an info graphic showing how to use the balance scale for your business presentation or project
Infographic chart design
Infographic chart design
the pie chart shows that there are many different types of people in this area, including children
the pie chart shows that there are many different types of people in this area, including children
the different types of font and numbers for each type of text, which are used to describe
the different types of font and numbers for each type of text, which are used to describe
What Is Whitespace in Graphic Design? Term of the Week
What Is Whitespace in Graphic Design? Term of the Week

Color Depth

Raster graphics can capture a wide range of colors and tones, making them ideal for photographs and other continuous-tone images. This is because each pixel can have its own color value, allowing for a high degree of color depth.

However, this also means that raster graphics can become pixelated or blurry when scaled up. This is because the pixels that make up the image become larger and more visible, reducing the overall quality of the image.

File Formats

Raster graphics are typically saved in formats like JPEG, PNG, and GIF. Each of these formats has its own strengths and weaknesses, and the choice of format depends on the intended use of the image.

For example, JPEG is great for photographs because it can capture a wide range of colors and tones. However, it doesn't support transparency, making it less suitable for graphics that need to be placed on top of other images.

3D Graphics

3D graphics are created using mathematical models and algorithms to generate a three-dimensional image. They are used extensively in computer games, animation, and virtual reality.

3D graphics are created using software that allows users to manipulate 3D models in a virtual environment. These models are defined by vertices, edges, and faces, and can be textured and lit to create realistic or stylized effects.

3D Modeling

3D modeling is the process of creating a mathematical representation of a three-dimensional object. This can be done using a variety of techniques, including sculpting, retopology, and procedural generation.

Once a 3D model has been created, it can be manipulated and animated using 3D software. This allows for the creation of complex animations and special effects.

Rendering

Rendering is the process of generating an image from a 3D model. This involves calculating the lighting, shading, and textures of the model to create a realistic or stylized image.

Rendering can be a complex and time-consuming process, especially for large or detailed models. However, it's a crucial step in creating high-quality 3D graphics.

Motion Graphics

Motion graphics are a type of graphic design in which graphics are used to convey information or tell a story through movement, sound, and other visual elements. They are commonly used in advertising, marketing, and entertainment.

Motion graphics can range from simple animations to complex visual effects. They can be created using a variety of software tools, including After Effects, Cinema 4D, and Blender.

Animation Principles

Motion graphics are based on a set of principles that guide the movement and timing of elements on the screen. These principles include squash and stretch, anticipation, staging, and follow-through.

By understanding and applying these principles, motion graphics designers can create compelling and engaging animations that effectively communicate their message.

Storytelling

At their core, motion graphics are about storytelling. Whether they're explaining a complex concept, promoting a product, or entertaining an audience, motion graphics are designed to convey a message or tell a story.

This means that motion graphics designers need to have a strong understanding of narrative structure, character development, and visual storytelling techniques.

In the ever-evolving world of graphics, these terms and concepts provide a solid foundation for understanding the diverse applications and techniques used to create and manipulate visual content. As you explore this fascinating field, you'll find that there's always more to learn and discover.