What is the Better Business Bureau (BBB) and How Does the BBB Search Work?
The Better Business Bureau (BBB) is a non-profit organization that aims to promote trust and confidence in the marketplace by setting and maintaining standards for fair and ethical business practices. The BBB has been around since 1912 and has become a trusted resource for consumers to research and review businesses. The BBB search allows consumers to look up businesses, charities, and other organizations to see their ratings, complaints, and reviews.
Why Use the BBB Search?
Using the BBB search can provide you with valuable information about a business before you make a purchase or sign a contract. Here are some reasons why you should use the BBB search:
- To research a business before making a purchase or signing a contract
- To check a business's ratings and reviews
- To see if a business has any complaints filed against it
- To learn about a business's business practices and policies
- To find out if a charity is legitimate and reputable
How to Use the BBB Search
The BBB search is easy to use and can be accessed online or through the BBB's mobile app. Here's how to use the search:

1. Go to the BBB website (bbb.org) and click on the "Search for a Business" link.
2. Type in the name of the business you're looking for and click the "Search" button.
3. The results will show you the business's rating, reviews, and complaints. You can also view the business's accreditation status and any warnings or alerts.

Understanding BBB Ratings and Reviews
The BBB uses a rating system to measure a business's trustworthiness and performance. The ratings are based on a scale of A+ to F and are determined by the number of complaints filed against the business and the business's response to those complaints.
The BBB also allows consumers to leave reviews and ratings for businesses. These reviews can provide valuable insights into a business's strengths and weaknesses and can help you make an informed decision about whether or not to do business with them.
Here's a breakdown of the BBB's rating system:
| Rating | Description |
|---|---|
| A+ | Exemplary reputation and performance |
| A | Excellent reputation and performance |
| B | Good reputation and performance, but with some room for improvement |
| C | Fair reputation and performance, with some concerns |
| D | Poor reputation and performance |
| F | Unsatisfactory reputation and performance |
How to File a Complaint with the BBB
BBB Accreditation and Its Benefits
Accreditation with the BBB is a mark of excellence for businesses. To become accredited, a business must meet the BBB's standards for trust and performance. These standards include factors such as honesty, transparency, and respect for customers and employees. When a business is accredited, it means that they have demonstrated a commitment to these values and have a strong reputation in their community.
Accreditation with the BBB can bring many benefits to businesses, including:
- Increased credibility and trust with customers
- Improved reputation and brand image
- Access to BBB resources and training
- Use of the BBB's accreditation logo in marketing materials
- Priority placement in BBB search results
BBB Industry Specializations
The BBB offers specialized accreditation for industries such as healthcare, finance, and education. These specializations demonstrate a business's expertise and commitment to their field.
BBB industry specializations can provide benefits such as:
- Increased credibility and trust with customers in their industry
- Improved reputation and brand image in their industry
- Access to industry-specific resources and training
- Use of industry-specific accreditation logos in marketing materials
BBB Scam Tracker
The BBB Scam Tracker is a tool that helps consumers report scams and alert others to potential threats. The Scam Tracker allows consumers to report scams, including the details of the scam and the contact information of the scammer.
The Scam Tracker provides benefits such as:
- Helps to warn others about potential scams
- Provides valuable information for law enforcement to investigate scams
- Helps to hold scammers accountable for their actions
BBB Warnings and Alerts
The BBB issues warnings and alerts to alert consumers to potential threats, such as scams, complaints, and other issues. These warnings and alerts can provide valuable information to help consumers make informed decisions about businesses.
BBB warnings and alerts can provide benefits such as:
- Helps to warn consumers about potential threats
- Provides valuable information to help consumers make informed decisions
- Helps to hold businesses accountable for their actions