Reshift media update
NEWS TUESDAY, MAY 9TH
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Smartphones, tablets, computers: an increasingly large part of our lives and your target audience’s is digital. Everyone knows you should secure your digital life. But: does everyone actually do this?

HOW SECURE ARE THE NETHERLANDS?

In collaboration with Bitdefender, Reshift has conducted research amongst 2,400 respondents. The results are remarkable: the interim update shows that just over 10% of respondents handle their security properly.

Other relevant results:

  • Home automation is on the rise. 25% of readers have two or more domotics products in their homes. 
  • Lost your mobile? One in five readers doesn’t know what action they need to take, or hasn’t really thought about it. 35% think that wiping/blocking the device remotely is sufficient.
  • One in twenty readers still uses the same password for every service.

Linking Reshift to one or more research questions you may have will lead to relevant results. As the above example shows, a significant n-population is reached on the basis of which results are truly meaningful. Would you like to know what we can do for you? Do not hesitate to contact us.

RESHIFT ACQUIRES KIESKEURIG FROM SANOMA MEDIA 

Reshift has reached agreement with Sanoma Media Netherlands regarding the acquisition of comparison websites Kieskeurig.nl and Kieskeurig.be. After the necessary approval, the 24 employees involved will move to Reshift’s premises in Haarlem. Kieskeurig will strengthen our online activities.

Currently, Reshift reaches over 8 million consumers, technicians, specialists, and business decisionmakers. With the addition of Kieskeurig, Reshift will create a next step in its communication chain. In addition to informing, explaining, and activating, we will be adding overviews, comparisons, and consumer reviews to our commercial proposition. Combining Kieskeurig with the content & review capabilities of the various Reshift brands creates a huge range of new opportunities.

Curious about these opportunities? Do not hesitate to contact us.

 
Richelle
+31(0)23-7523922
rbussenius@reshift.nl
 
Raymond
+31(0)6-34656118
rullers@reshift.nl
 
Marcel
+31(0)23-5430048
mschaper@reshift.nl