US
Understanding how digital touchpoints influence the path to purchase and uncovering the true cost of underinvesting in the digital shelf are crucial in today's rapidly evolving market.
UK
DE
CA
“Digitally-influenced sales are crucial. Consumers have the freedom to start & finish their buying journey anywhere — regardless of whether it begins with inspiration, product research or advertising. Brands should not be confined to a single channel, format or journey. We must embrace the flexibility of the digital landscape.”
A WORD FROM THE EXPERTS
eCommerce Director, Growth Strategy & Planning,
Colgate-Palmolive
Todd Hassenfelt
Digital & eCommerce Director,
ADM Protexin
Charlotte Bailey-Sane
“Because the digitally-influenced shopper is hard to measure, most CPGs are reluctant to change their traditional ways. Shoppers are in control of their experience, not brands. We need to drive internal education on the role of all touchpoints. Whether you’re creating a TV ad, retail media or product development, every team needs to consider the impact of the digital shelf. It’s uncomfortable for many CPGs but it finally puts the shopper at the heart of your business.”
A WORD FROM THE EXPERTS
Get access to The Digitally Influenced Shopper report!
Download PDFs by region:
If you are looking for even more insights, head to our Resource Center!
