Is your brand keeping up with omnichannel transformation?
See how you stack up against industry benchmarks with this 5-minute quiz.
63% of brands have reorganized around eCommerce 1-2 times in the past two years, but they’re still struggling to embed eComm best practices and missing out on omnichannel growth opportunities.
Omnichannel transformation assessment
The race to accelerate omnichannel growth is heating up.
See how my brand stacks up
What you’ll get immediately upon completing the assessment:
Omnichannel Transformation Scorecard
See how your brand compares to industry benchmarks* across 8 critical omnichannel capability areas.
Next Best Action
Identify your top area for improvement for omnichannel acceleration — based on your specific capabilities scores.
* Based on Profitero’s 7th annual Organizational Benchmark Survey of 383 brand manufacturers conducted in July – Sept 2023
Retailer collaboration & JBPs, data & insights.
eCommerce capabilities you'll be benchmarked against:
Partnerships
Assortment & innovation strategy, content management, retail digital media planning.
practices
Strategy & leadership, eCommerce & omnichannel education, omnichannel account management.
people
Take the assessment
Uncover where you need to prioritize to accelerate omnichannel growth today.
What are you waiting for?
Take the assessment
To help brands accelerate toward the right behaviors, Profitero created the Omnichannel Transformation Model. This new framework outlines how brands progress from structural change toward true behavioral change based on insights from nearly 400 global eComm leaders at brand manufacturers.
Using this assessment tool, see how you compare to the industry and pinpoint next steps to prioritize omnichannel acceleration.
