Rehab Abdulaziz, a name that has become synonymous with innovation and entrepreneurship in the Middle East, is a Saudi Arabian businesswoman who has carved a niche for herself in the tech industry. Born and raised in Riyadh, Abdulaziz's journey is a testament to her resilience, determination, and vision.
Early Life and Education
Abdulaziz's entrepreneurial spirit was evident from a young age. She graduated from the King Fahd University of Petroleum and Minerals with a degree in Computer Science. Her passion for technology and business led her to pursue a Master's degree in Business Administration from the University of California, Los Angeles (UCLA).
Career Beginnings
After completing her education, Abdulaziz returned to Saudi Arabia and began her career as a software engineer. However, she soon realized that her true calling lay in entrepreneurship. In 2013, she co-founded her first startup, a digital marketing agency called The Red Sea Group.
The Birth of Diyafah
In 2015, Abdulaziz founded Diyafah, a food delivery app that aimed to connect local restaurants with customers. The app was an instant hit, and within a year, it had over 100,000 users. Diyafah was not just a food delivery app; it was a platform that supported local businesses and provided job opportunities for young Saudis.
Overcoming Challenges
Abdulaziz's journey was not without its challenges. As a woman in a male-dominated industry, she faced numerous hurdles. However, she was undeterred. She used these challenges as opportunities to grow and learn. She worked tirelessly to build a strong team and create a positive work environment that fostered innovation and creativity.
Expansion and Acquisitions
Diyafah's success caught the attention of international investors. In 2018, Abdulaziz sold a majority stake in the company to Delivery Hero, a German food delivery giant. However, Abdulaziz remained at the helm of the company as its CEO. Under her leadership, Diyafah expanded its services to include grocery delivery and cloud kitchen services.
Investing in the Future
Abdulaziz's entrepreneurial journey does not stop at Diyafah. She has invested in several startups through her venture capital firm, Riyad TAQNIA Fund. She is also a mentor to many young entrepreneurs, providing them with guidance and support.
Recognition and Awards
Abdulaziz's contributions to the tech industry have not gone unnoticed. She has been recognized as one of the most influential women in the Middle East by Forbes Middle East. She was also named among the 100 Most Influential People in the Arab World by Arabian Business.
Abdulaziz's Impact on the Tech Industry
Abdulaziz's story is a beacon of hope for aspiring entrepreneurs in the Middle East. She has shown that with determination, resilience, and a vision, one can overcome challenges and achieve success. Her work has not only created jobs and supported local businesses but has also inspired a generation of young entrepreneurs.
| Year | Event |
|---|---|
| 2013 | Founded The Red Sea Group |
| 2015 | Founded Diyafah |
| 2018 | Sold majority stake in Diyafah to Delivery Hero |
