Appleton, WI: A Comprehensive Data Overview
Nestled in the heart of Wisconsin, Appleton, the county seat of Outagamie County, is a city that seamlessly blends rich history with modern progress. With a population of approximately 75,000 residents, Appleton is the state's tenth-largest city, offering a unique blend of urban amenities and small-town charm. Let's delve into the compelling data and insights that define this vibrant city.
Demographics: A Diverse and Growing Population
Appleton's population has been steadily increasing, with a growth rate of 3.4% since the 2010 census. The median age of residents is 37.5 years, with a nearly equal gender distribution (49.6% male, 50.4% female). The city is also becoming more diverse, with people of color making up 14.5% of the population, a figure that has been steadily rising.
Educational Attainment
Appleton places a strong emphasis on education, with 91.4% of residents aged 25 and older having at least a high school diploma or equivalent. Furthermore, 28.7% hold a bachelor's degree or higher, reflecting the city's commitment to lifelong learning and personal growth.

Economy: A Thriving and Diverse Job Market
Appleton's economy is robust and diverse, with a low unemployment rate of 3.2%. The city's largest industries include manufacturing, healthcare, and retail trade, employing a significant portion of the workforce. The median household income is $57,117, with a poverty rate of 15.6%.
Top Employers
Some of Appleton's top employers include:
- Appleton Papers, Inc.
- Thrivent Financial for Lutherans
- ThedaCare
- Appleton Area School District
- J. J. Keller & Associates, Inc.
Housing: A Range of Options for Every Lifestyle
Appleton offers a variety of housing options to accommodate different budgets and preferences. The median home value is $142,400, with a median gross rent of $824. The city has seen a significant increase in home values over the past decade, reflecting its desirability as a place to live and invest.

Neighborhoods
Some popular Appleton neighborhoods include:
- Downtown Appleton, known for its vibrant arts scene and historic architecture
- Eastside, a diverse and family-friendly neighborhood
- North Appleton, offering a mix of urban and suburban living
Education: Excellence in Learning Opportunities
Appleton is home to an excellent public school district, the Appleton Area School District, which serves over 13,000 students. The district consistently ranks high in state and national assessments, with a graduation rate of 92.7%. Additionally, Appleton is home to several higher education institutions, including Lawrence University and Fox Valley Technical College.
Transportation: Connecting Appleton to the World
Appleton is conveniently located near major highways, including Interstate 41 and U.S. Highway 41, making it an easy commute to nearby cities like Green Bay and Milwaukee. The city is also served by the Appleton International Airport, offering both commercial and general aviation services. Public transportation is provided by the Valley Transit system, which operates bus services throughout the Fox Cities region.
Quality of Life: A City That Cares
Appleton consistently ranks high in quality of life indices, thanks to its safe neighborhoods, excellent schools, and abundant recreational opportunities. The city is home to numerous parks, museums, and cultural attractions, including the History Museum at the Castle and the Trout Museum of Art. Additionally, Appleton hosts several annual events, such as the Mile of Music and the Oktoberfest celebration, that bring the community together and showcase the city's unique character.
| Category | Appleton, WI | United States |
|---|---|---|
| Population | 74,941 | 331,002,651 |
| Median Age | 37.5 years | 38.5 years |
| Unemployment Rate | 3.2% | 3.7% |
| Median Household Income | $57,117 | $68,703 |
| Poverty Rate | 15.6% | 12.3% |
In summary, Appleton, WI, is a city that offers a unique blend of urban amenities and small-town charm, with a strong economy, excellent schools, and a high quality of life. With its diverse population, robust job market, and commitment to cultural and recreational opportunities, Appleton is an attractive destination for families, young professionals, and retirees alike.