Analysis of 1.4 million coupon records — market split, distribution, and discount range breakdown by type.
| Discount range | Share of codes | Distribution | Notes |
|---|---|---|---|
| 1% – 9% | ~9% | Rare, low-value | |
| 10% – 20% Most common · Median 15% | 75%+ | Dominant range | |
| 21% – 29% | ~5% | Uncommon | |
| 30% or more | <11% | High-value, rare |
| Discount range | Share of codes | Distribution | Notes |
|---|---|---|---|
| $10 or less | ~28% | Lower end | |
| $11 – $49 | ~45% | Middle range | |
| $50 or more Median: $30 | ~27% | Higher savings | |
| $200 or more (90th pct) | ~10% | High-value outliers |
| Attribute | Percentage-off | Dollar-off |
|---|---|---|
| Share of all codes | 87.3% | 12.7% |
| Median value | 15% off | $30 off |
| Most common range | 10%–20% (75%+ of codes) | Widely distributed |
| Distribution shape | Concentrated (narrow) | Wide spread |
| High-value codes (>30% or >$50) | <11% of type | ~27% of type |
| Split stability (Jan 2025–Apr 2026) | 86%–89% range | Never above 14% |
Percentage-off codes dominate the coupon market at 87.3% of all offers — a ratio that has held stable month over month for 16 months. The typical percentage-off code lands at 15% off, and more than 75% of all percentage-off codes fall in the 10%–20% range.
Dollar-off codes are harder to find but offer more range. The median is $30 off, with 28% offering $10 or less and 27% offering $50 or more. Shoppers who do find a dollar-off code may find significantly higher savings — but they're fishing in a much smaller pool.