Average influencer code discount vs. standard code discount by category, 2022–2025. Delta shows the percentage point difference — positive means influencer codes offered more, negative means regular codes won.
| Category | Type | 2022 | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|---|---|
| Home & Garden | ||||||
| Influencer | 21.3% | 24.7% | 18.6% | 16.9% | Consistently higher | |
| Standard | 15.7% | 14.9% | 17.0% | 14.9% | ||
| Δ Delta | +5.6 | +9.8 | +1.6 | +2.0 | ||
| Beauty | ||||||
| Influencer | 21.4% | 15.0% | 15.1% | 12.3% | Flipped negative | |
| Standard | 19.1% | 18.6% | 17.7% | 15.9% | ||
| Δ Delta | +2.2 | −3.6 | −2.6 | −3.7 | ||
| Electronics | ||||||
| Influencer | 23.6% | 20.4% | 9.3% | 10.4% | Declining fast | |
| Standard | 15.4% | 15.0% | 14.4% | 13.5% | ||
| Δ Delta | +8.2 | +5.4 | −5.1 | −3.1 | ||
| Hobbies & Toys | ||||||
| Influencer | 16.0% | 19.7% | 12.8% | 19.4% | Volatile | |
| Standard | 15.9% | 15.4% | 16.5% | 11.8% | ||
| Δ Delta | +0.1 | +4.4 | −3.7 | +7.6 | ||
| Automotive | ||||||
| Influencer | 13.3% | 16.0% | 20.0% | 14.7% | Grew then dropped | |
| Standard | 12.0% | 12.2% | 14.4% | 15.7% | ||
| Δ Delta | +1.3 | +3.7 | +5.6 | −1.1 | ||
| Apparel | ||||||
| Influencer | 11.7% | 21.0% | 16.1% | 22.1% | Mixed | |
| Standard | 21.0% | 19.2% | 19.3% | 19.1% | ||
| Δ Delta | −9.4 | +1.8 | −3.2 | +3.0 | ||
| Pets | ||||||
| Influencer | 28.6% | 14.1% | 11.8% | 10.0% | Declining | |
| Standard | 16.6% | 14.6% | 15.6% | 14.6% | ||
| Δ Delta | +12.0 | −0.5 | −3.9 | −4.6 | ||
Note: Delta = influencer avg. discount minus standard code avg. discount, in percentage points. Positive = influencer codes offered more. Source: SimplyCodes analysis of 900,000+ influencer codes, 2022–2025.