Categories With the Biggest Memorial Day Lift

Average daily code copy activity during Memorial Day Weekend vs. March–April average (2024 and 2025 combined). Categories with 1,000+ Memorial Day Weekend copies shown.

Three themes dominate: The strongest lifts cluster around summer prep (sandals, outdoor gear, furniture), entertaining (food delivery, pizza, warehouse clubs), and life transitions (moving services). Memorial Day isn't a generic "everything on sale" event — it has a specific purchase personality.
By Category
Category Parent Category MDW Avg Daily Mar–Apr Avg Daily Lift vs Mar–Apr
Warehouse Clubs Shopping 184.6 36.5
+407%
Bags & Wallets Apparel 23.8 6.3
+277%
Delivery Services for Merchants Food & Restaurants 79.1 28.7
+176%
Socks Apparel 32.7 12.4
+164%
Music Retailers Hobbies & Toys 23.9 9.8
+143%
Bras Apparel 47.6 19.9
+139%
Moving Services Business 57.3 28.4
+102%
Fragrances Beauty 19.2 10.9
+77%
Sandals & Flip Flops Apparel 48.1 27.8
+73%
Furniture Home & Garden 11.7 6.9
+69%
Adventure Wear Apparel 19.3 11.6
+67%
Modest Clothing Apparel 81.3 49.6
+64%
Pizza Food & Restaurants 38.9 23.8
+63%
Food Delivery & Takeout Food & Restaurants 76.2 46.9
+63%
Golf Tee Times & Memberships Sports & Outdoors 74.2 45.7
+62%
Makeup Beauty 20.1 12.7
+58%
Fashion Brands Apparel 23.6 16.3
+45%
Home Decor Home & Garden 8.0 5.5
+45%
Pillows Home & Garden 15.2 10.5
+45%
Top tier: 100%+ lift
Seasonal: 60–99% lift
Mid: <60% lift
Lift by Parent Category
Beauty
+16%
Apparel
+15%
Shopping
+14%
Business
+12%
Food & Restaurants
+12%
Sports & Outdoors
+10%
Home & Garden
+8%
Travel
Flat
Entertainment
Flat
Electronics
−4%
Health
−12%
Software
−18%
Not every category benefits. Electronics (−4%), Health (−12%), and Software (−18%) dip below their spring baseline. These are year-round purchase categories without a seasonal trigger — Memorial Day promotions don't create the same urgency that summer prep and entertaining do.

Source: SimplyCodes internal data, mart_daily_code_copies joined to category breadcrumbs. Memorial Day Weekend defined as Sat–Mon (May 25–27, 2024 and May 24–26, 2025). Code copies = user-initiated coupon code copy events across all SimplyCodes platforms.