5–7 months/year with a 50%+ sale event
1–4 months/year with a confirmed 50%+ promo code
30% baseline best code (~2 out of 3 months)
68% highest code ever recorded (Nov 2025, GFCYBER)
November single best month — 6 codes at 50%+ for Black Friday
Tier 1 — 50%+ code very likely (Black Friday)
Tier 2 — 50%+ sale reliable, code sometimes available
Tier 3 — 50%+ events happen but inconsistently
Tier 4 — Baseline · 30% is typical best

January

Tier 3 · Moderate
Post-Holiday Clearance · MLK Weekend Sale Codes appear mid-month · Jan 15–26 typical window
50% off possible Code confirmed once (2026)
By year 2023: 40% · 2024: 30% · 2025: 30% · 2026: 50% ✓
Avg codes ~9
Clearance-driven markdowns on winter inventory. 50%+ code not confirmed in 2023–2025 — treat as occasional, not reliable.

February

Tier 2 · Strong
Presidents Day Sale 3rd Monday of Feb · Feb 15–20 range
50% off sometimes Code confirmed once (2026)
By year 2023: 30% · 2024: 40% · 2025: 30% · 2026: 50% ✓
Avg codes ~9
Common for deep discounts. 50% sitewide possible but not the norm most years.

March

Tier 3 · Moderate
Spring Sale · Easter Sale (if Easter falls in March) · Friends & Family (some years) Easter timing varies · F&F typically late March
50% off possible Code confirmed in 2023 only
By year 2023: 50% ✓ · 2025: 30%
Avg codes ~13
Higher code inventory than most months (~13 avg). 50% events are common around Easter but code availability is inconsistent.

April

Tier 4 · Baseline
Easter Sale (if Easter falls in April) · Spring Clearance Early-to-mid April around Easter
30% typical best 50%+ unlikely
By year 2023: 30% · 2025: 30%
Avg codes ~7
Lowest code inventory of the year (~7). 50%+ depends entirely on Easter calendar and is not reliably confirmed in data.

May

Tier 2 · Strong
Memorial Day Sale Last weekend of May · often extends into early June
50% off sometimes Code data thin — may spill to June
By year 2023: 25% · 2024: 20% · 2025: 30%
Avg codes ~5
Old Navy regularly runs "50% Off Almost Everything" for Memorial Day, but the 50% promo codes often appear in early June rather than May itself. Fewest codes of any month (~5).

June

Tier 2 · Strong
Memorial Day Carryover · Flip Flop Sale (single day, mid-June) · Summer Kickoff Carryover first week · Flip Flop Sale mid-month (1 day)
50% off sometimes Code confirmed in 2025
By year 2023: 30% · 2024: 30% · 2025: 50% ✓
Avg codes ~12
Best bet for the Memorial Day 50% window — codes confirmed here when May codes didn't materialize. Flip Flop Day is a fun one-day event (flip flops ~$1) but not a discount code moment.

July

Tier 4 · Baseline
4th of July Sale · Back-to-School Ramp (late July) 4th of July around the holiday · BTS starts late month
30% typical best 50%+ sitewide unlikely
By year 2022: 30% · 2023: 30% · 2024: 30% · 2025: 30%
Avg codes ~8
4th of July can bring 40–70% off in specific categories (clearance, select items) but sitewide 50% codes have not materialized — 30% is the consistent ceiling in all 4 tracked years.

August

Tier 4 · Baseline
Back-to-School Peak · End-of-Summer Clearance BTS all month · clearance intensifies late Aug
30% typical best 50%+ sitewide unlikely
By year 2022: 40% · 2023: 30% · 2024: 30% · 2025: 30%
Avg codes ~10
BTS brings 30–50% on kids/uniforms/basics but rarely a clean sitewide 50% code. One 40% exception in 2022. Good for kids shopping — not a general 50% window.

September

Tier 2 · Strong
Labor Day Sale First weekend of September · first Monday
50% off sometimes Code confirmed in 2024 only
By year 2022: 30% · 2023: 30% · 2024: 50% ✓ · 2025: 30%
Avg codes ~9
50% off fall arrivals + summer clearance is common as a sale event, but the promo code only hit 50% once in 4 years (2024). Most years 30% is the code ceiling.

October

Tier 3 · Moderate
Friends & Family Event (late Oct, some years) · Pre-Holiday Positioning · Halloween-Adjacent Deals F&F late October · general fall sales throughout month
50% off possible Code confirmed in 2025
By year 2022: 40% · 2023: 40% · 2024: 30% · 2025: 50% ✓
Avg codes ~12
Friends & Family runs 40–50% off new seasonal arrivals. 40% was the ceiling in 2022–2023; 50% code confirmed in 2025. Trending upward — worth watching.

November

Tier 1 · Prime 🏆
Black Friday · Cyber Monday — Biggest Sale of the Year Ramp starts early Nov · peaks Thanksgiving week → Cyber Monday (~Nov 24–Dec 1)
50%+ code very likely 6 codes at 50%+ in Nov 2025
By year 2022: 40% · 2023: 30% · 2024: 31% · 2025: 68% peak ✓
Avg codes ~12
Nov 2025 code breakdown: GFCYBER 68% (Nov 17–21) · Spooky 60% (Nov 1–2) · TREAT 55% off — most popular, 1,666 uses (Nov 6–18) · NEWCARD 50% (Nov 1–17) · FIFTY 50% (Nov 9–18) · WELCOME 50% (Nov 30). Monthly summaries in prior years understated actuals — code-level data shows 50%+ is reliable. Best month of the year.

December

Tier 3 · Moderate
Post-Cyber Monday Deals · Holiday Gifting Sales · End-of-Year Clearance Cyber Monday carryover early Dec · clearance ramps late Dec
50% off possible Code confirmed in 2025 (likely targeted)
By year 2022: 30% · 2023: 30% · 2024: 30% · 2025: 50% ✓ (targeted)
Avg codes ~11
2025's 50% code (FIRST50, Dec 6 & Dec 28) appeared to be a targeted/new-customer offer with low usage. Treat as a possible bonus, not a reliable public discount. 30% is the consistent floor for 2022–2024.