SimplyCodes Data Study

Bigger Cities Search More — But Not Per Person

How coupon search intensity compares to city population across 40 US metros

Dot Color = Copy Rate
52%+ Deal-closers
49–52% Average
Below 49% Window shoppers
Each dot = one city
Dot size is uniform — position tells the story

Source: SimplyCodes · 12.4M sessions · Nov 2025–Mar 2026 · Population: U.S. Census Bureau Vintage 2024 Estimates

Population
Sessions / 100K
Total Sessions
Copy Rate